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Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
 

Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

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    Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012 Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012 Presentation Transcript

    • VIA: GIF CONNOISSEUR.
    • <Beyond Pixels> </Youth Marketing in the Digital Era>by the #wabisabians 23·11·12 @Helsinki.
    • we are the #wabisabians.we live in Barcelona the Internet.
    • Barcelona, Spain. 2011
    • we explore the futureand translate it forbrands, companies and consumerspeopleconnecting the digital worldwith real life,and viceversa.
    • trend research · digital strategy · experiments!
    • be valueknow do
    • imperfectfuture. .img: “RGB experiments” x Emilio Gomariz
    • WTF!!!
    • NOSTALGIA FUTURA [NEW AESTHETIC] ‘CONNECTION’ BY EMILIO GOMARIZ.
    • NOSTALGIA FUTURA’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
    • NOSTALGIA FUTURAAngry Birds All LevelsInk on tracing paperx Evan Roth
    • NOSTALGIA FUTURABlogs = Magazines
    • WE ME[SHARING ECONOMY] ‘EXTREMITY I’ BY EMILIO GOMARIZ.
    • WEME ArduSat open-source satellite
    • Chris Milkon Think Quarterly (Google)
    • Let’s ask Bruce...
    • Empty your mind
    • be shapeless
    • Less advertising and morerelevant content.
    • be formless
    • Be inspiring.Be Beta.
    • digitallike water
    • digital isnot just aboutscreens (pixels)anymore
    • digital is nowaboutculture.
    • digitalyou put water into a cup, it becomes the cup
    • Big idea > Small Ideas!
    • digital you put waterinto a bottle, it becomes the bottle
    • From controlto collaboration.
    • you put it in a teapot,digital it becomes the teapot
    • makers.
    • digitalwater can flow
    • From silos tostreams.
    • From silos tostreams. + hint.fm
    • campaigns > platforms!
    • or it can crash
    • “If we no longer see theinternet as a free and open,Facebook, automaticallybecomes the enemy”.
    • digitalbe water my friend
    • how should we connectwith a new generationof consumers?
    • how should we connectwith a new generationof consumers people? + MENEO by DEVICE
    • WTF!!!
    • “Human after all.”- Daft Punk.
    • SPEED · HACK · remix
    • “We want to be faster”.SPEED · HACK · remix
    • “We want to participate”.SPEED · HACK · remix
    • “We want to collaborate”.SPEED · HACK · remix
    • Keep it cool.Embed the Y-factor.
    • Dreams
    • Facts
    • Our belief is,unless marketingcontributes to society orinspires,it’s pollution.- Ajaz Ahmed/AKQA
    • be valueknow do
    • be valueknow do
    • Let’s changehack theworld! + SALVADOR DALI by FAB CIAROLO
    • kiitos!VIA GIF CONNOSSEIUR!
    • ask the #wabisabiansmail:andres@wabisabilab.comtwitter:@colmenares+ facebook.com/wabisabilab