VIA: GIF CONNOISSEUR.
<Beyond Pixels>    </Youth Marketing in the Digital Era>by the #wabisabians                     23·11·12                  ...
we are the #wabisabians.we live in Barcelona the Internet.
Barcelona, Spain. 2011
we explore the futureand translate it forbrands, companies and consumerspeopleconnecting the digital worldwith real life,a...
trend research · digital strategy · experiments!
be       valueknow           do
imperfectfuture.            .img: “RGB experiments” x Emilio Gomariz
WTF!!!
NOSTALGIA FUTURA [NEW AESTHETIC]  ‘CONNECTION’ BY EMILIO GOMARIZ.
NOSTALGIA                            FUTURA’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
NOSTALGIA                          FUTURAAngry Birds All LevelsInk on tracing paperx Evan Roth
NOSTALGIA                     FUTURABlogs = Magazines
WE         ME[SHARING ECONOMY]  ‘EXTREMITY I’ BY EMILIO GOMARIZ.
WEME     ArduSat     open-source     satellite
Chris Milkon Think Quarterly (Google)
Let’s ask Bruce...
Empty your mind
be shapeless
Less advertising and morerelevant content.
be formless
Be inspiring.Be Beta.
digitallike water
digital isnot just aboutscreens (pixels)anymore
digital is nowaboutculture.
digitalyou put water into a cup, it becomes    the cup
Big idea   > Small   Ideas!
digital you put waterinto a bottle, it   becomes   the bottle
From controlto collaboration.
you put it        in a teapot,digital it becomes         the teapot
makers.
digitalwater can flow
From silos tostreams.
From silos tostreams.                + hint.fm
campaigns > platforms!
or it can crash
“If we no longer see theinternet as a free and open,Facebook, automaticallybecomes the enemy”.
digitalbe water my friend
how should we connectwith a new generationof consumers?
how should we connectwith a new generationof consumers people?                        + MENEO by DEVICE
WTF!!!
“Human after all.”- Daft Punk.
SPEED · HACK · remix
“We want to be faster”.SPEED · HACK · remix
“We want to participate”.SPEED · HACK · remix
“We want to collaborate”.SPEED · HACK · remix
Keep it cool.Embed the Y-factor.
Dreams
Facts
Our belief is,unless marketingcontributes to society orinspires,it’s pollution.- Ajaz Ahmed/AKQA
be       valueknow           do
be       valueknow           do
Let’s changehack theworld!  + SALVADOR DALI by FAB CIAROLO
kiitos!VIA GIF CONNOSSEIUR!
ask the #wabisabiansmail:andres@wabisabilab.comtwitter:@colmenares+ facebook.com/wabisabilab
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012
Upcoming SlideShare
Loading in...5
×

Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

523
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
523
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Andres Colmenares at 15/30 Research's Youth Marketing Day 23.11.2012

  1. 1. VIA: GIF CONNOISSEUR.
  2. 2. <Beyond Pixels> </Youth Marketing in the Digital Era>by the #wabisabians 23·11·12 @Helsinki.
  3. 3. we are the #wabisabians.we live in Barcelona the Internet.
  4. 4. Barcelona, Spain. 2011
  5. 5. we explore the futureand translate it forbrands, companies and consumerspeopleconnecting the digital worldwith real life,and viceversa.
  6. 6. trend research · digital strategy · experiments!
  7. 7. be valueknow do
  8. 8. imperfectfuture. .img: “RGB experiments” x Emilio Gomariz
  9. 9. WTF!!!
  10. 10. NOSTALGIA FUTURA [NEW AESTHETIC] ‘CONNECTION’ BY EMILIO GOMARIZ.
  11. 11. NOSTALGIA FUTURA’56 BROKEN KINDLE SCREENS’ X SEBASTIAN SCHMEIG AND SILVIO LORUSSO.
  12. 12. NOSTALGIA FUTURAAngry Birds All LevelsInk on tracing paperx Evan Roth
  13. 13. NOSTALGIA FUTURABlogs = Magazines
  14. 14. WE ME[SHARING ECONOMY] ‘EXTREMITY I’ BY EMILIO GOMARIZ.
  15. 15. WEME ArduSat open-source satellite
  16. 16. Chris Milkon Think Quarterly (Google)
  17. 17. Let’s ask Bruce...
  18. 18. Empty your mind
  19. 19. be shapeless
  20. 20. Less advertising and morerelevant content.
  21. 21. be formless
  22. 22. Be inspiring.Be Beta.
  23. 23. digitallike water
  24. 24. digital isnot just aboutscreens (pixels)anymore
  25. 25. digital is nowaboutculture.
  26. 26. digitalyou put water into a cup, it becomes the cup
  27. 27. Big idea > Small Ideas!
  28. 28. digital you put waterinto a bottle, it becomes the bottle
  29. 29. From controlto collaboration.
  30. 30. you put it in a teapot,digital it becomes the teapot
  31. 31. makers.
  32. 32. digitalwater can flow
  33. 33. From silos tostreams.
  34. 34. From silos tostreams. + hint.fm
  35. 35. campaigns > platforms!
  36. 36. or it can crash
  37. 37. “If we no longer see theinternet as a free and open,Facebook, automaticallybecomes the enemy”.
  38. 38. digitalbe water my friend
  39. 39. how should we connectwith a new generationof consumers?
  40. 40. how should we connectwith a new generationof consumers people? + MENEO by DEVICE
  41. 41. WTF!!!
  42. 42. “Human after all.”- Daft Punk.
  43. 43. SPEED · HACK · remix
  44. 44. “We want to be faster”.SPEED · HACK · remix
  45. 45. “We want to participate”.SPEED · HACK · remix
  46. 46. “We want to collaborate”.SPEED · HACK · remix
  47. 47. Keep it cool.Embed the Y-factor.
  48. 48. Dreams
  49. 49. Facts
  50. 50. Our belief is,unless marketingcontributes to society orinspires,it’s pollution.- Ajaz Ahmed/AKQA
  51. 51. be valueknow do
  52. 52. be valueknow do
  53. 53. Let’s changehack theworld! + SALVADOR DALI by FAB CIAROLO
  54. 54. kiitos!VIA GIF CONNOSSEIUR!
  55. 55. ask the #wabisabiansmail:andres@wabisabilab.comtwitter:@colmenares+ facebook.com/wabisabilab
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×