Move beyond your confusion and recognize Google+ for the SEO powerhouse it really is. Get found online and start generating web leads now.

1. IS GOOGLE+ THE PATH
TO SEO NIRVANA?
Get beyond your confusion and recognize Google+
for the SEO powerhouse it really is.

2. THE COLD HARD FACTS
• Google is the 800-pound gorilla of search.
• Google loves Google.
• Google+ is a great way to take advantage of these circumstances to
improve the online presence of your business.
But where do you begin?
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3. WHAT IS GOOGLE+?
Many people are confused by Google+ but there are only three main
components: the Profile, the Business Page, and the Brand Page.
The good news is that you can have all three if you like, but let’s look at
what each option can do for you before you decide.
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4. GOOGLE+ PROFILE
Everyone gets a profile, which is your personal presence on Google+.
In fact, if you have a Gmail account you already have a Google+ profile.
Go to plus.google.com to login using your Gmail account or to
setup an account.
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5. GOOGLE+ PROFILE
Here is where you can interact with people as yourself to stay in touch
with friends and family. And you can find other individuals
(including potential customers) with similar interests and hobbies.
Establishing a Profile is also a prerequisite for creating a
Business or Brand Page.
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6. GOOGLE+ PROFILE
Focus on these things to optimize your Google+ profile:
Image is Everything. The Profile Picture needs to be you. People who
know you personally should be able to recognize that it is you. People
who only know you online should also be able to see that it is you based
on your other online accounts. We also suggest including your own “hero”
image (the gigantic, very horizontal image at the top of your profile page).
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7. GOOGLE+ PROFILE
Tell Your Story. This begins with the Tagline, the “elevator pitch” of your profile page. Can
you explain to people who you are in ten words or less?
Now build on the Tagline with an Introduction. Tell people about yourself — and do try to
make it fascinating (or at least interesting). We have all made small talk at a party; it's like
that.
Give people a little information to help keep the conversation going. In fact, we
recommend completing the entire About section because it ensures that your
profile can get found in a Google search.
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8. GOOGLE+ PROFILE
Keep the Conversation Going. Add your Contact Information so
people you know can find you and stay in touch — and so potential
customers can reach out to you one-on-one.
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9. GOOGLE+ BUSINESS PAGE
Here is where we see much confusion around Google+: “Do I
need a Business Page or a Brand Page?”
Do people need to find your physical location or do you service
a particular geographic area? You want a Business Page so people
can find your business at online properties like Google Search, Google
Maps, and Google Earth.
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10. GOOGLE+ BUSINESS PAGE
As part of the Business Page setup, you’ll also need to decide if you are
a Storefront business or a Service Area business.
What’s the difference? Mostly it comes down to this: If customers visit
your location, choose Storefront. If you visit clients at their
location within a particular geographic area, select Service Area.
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11. GOOGLE+ BUSINESS PAGE
A Business Page could also be considered the “easy” option in
that it is just another online business directory listing of sorts — a place
where potential customers can find you. It does not require much social
interaction.
Keep your essential business information up to date, and you’re
good to go!
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12. GOOGLE+ BRAND PAGE
This is not the Easy Button solution for branding your business,
but a Google+ Brand Page can be worth the effort. Here’s why:
Google indexes both your Google+ Profile information AND the
content of your Google+ Brand Page posts. To make a comparison, it
only indexes your profile information for a Facebook business page.
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13. GOOGLE+ BRAND PAGE
What does this mean? SEO nirvana, that’s what.
Google indexes all your posts, even if you don’t have scads of reader
engagement. That means your business is more likely to show up when
people search using Google.
And everyone (nearly) searches using Google!
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14. JUST DO IT
Finally, one more tip for your list of small business marketing ideas.
If you decide a Google+ Brand Page is the right option for your
business, don’t forget to claim your vanity URL.
You’ll be glad you did!
1424MarketingGroup.com Let’s Talk: +1 202.618.1424