Website Design - Internet Marketing Pillar #2


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This third 26-Week Internet Marketing Plan podcast looks at Internet Marketing Pillar #2 - Website Design .

Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from

Website design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site.

The main aspects of pillar #2 consist of behind the scenes coding, navigation structure, onsite optimization, the precise relevance of each page and improving conversion rates.

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Website Design - Internet Marketing Pillar #2

  1. 1. Pillar #2: Website Design Pillar #2: Website Design
  2. 2. Pillar #2: Website Design <ul><li>Behind the scenes coding </li></ul><ul><li>Navigation structure </li></ul><ul><li>On-site optimization </li></ul><ul><li>Precise relevance of each page </li></ul><ul><li>Improving conversion rates </li></ul>Pillar #2: Website Design
  3. 3. Behind the Scenes Coding <ul><li>Has to be as efficient as possible </li></ul><ul><li>Store ‘style’ files off individual pages </li></ul><ul><li>Limit duplication of code </li></ul><ul><li>Ordered correctly for search engines </li></ul>Pillar #2: Website Design
  4. 4. Navigation Structure <ul><li>Related pages within categories </li></ul><ul><li>Access categories from home page, then pages within categories </li></ul><ul><li>Link to every page using keyword phrases </li></ul>Pillar #2: Website Design
  5. 5. On-site Optimization <ul><li>Eight essential aspects of on-site optimization </li></ul>Pillar #2: Website Design
  6. 6. On-site Optimization <ul><li>1) Page title </li></ul>Pillar #2: Website Design
  7. 7. Week #2: Keyword Research
  8. 8. On-site Optimization <ul><li>2) Meta description </li></ul>Pillar #2: Website Design
  9. 9. Week #2: Keyword Research
  10. 10. Week #2: Keyword Research
  11. 11. Week #2: Keyword Research
  12. 12. Week #2: Keyword Research
  13. 13. On-site Optimization <ul><li>3) Heading tags </li></ul>Pillar #2: Website Design
  14. 14. Week #2: Keyword Research
  15. 15. Week #2: Keyword Research
  16. 16. On-site Optimization <ul><li><h1>Latest Business Articles</h> </li></ul><ul><li><h2>Less Important Sub Heading</h2> </li></ul><ul><li><h3>Even Less Important Sub Heading</h3> </li></ul>Pillar #2: Website Design
  17. 17. On-site Optimization <ul><li>4) ‘Alt’ Tags </li></ul>Pillar #2: Website Design
  18. 18. Week #2: Keyword Research
  19. 19. <ul><li>On-site Optimization </li></ul><ul><li><a href=&quot;;><img src=&quot; /business-articles-LOGO.gif&quot; alt=“Business Articles Logo“ width=&quot;260&quot; height=&quot;59&quot;></a> </li></ul>Pillar #2: Website Design
  20. 20. On-site Optimization <ul><li>5) Keyword rich navigation </li></ul>Pillar #2: Website Design
  21. 21. Week #2: Keyword Research
  22. 22. Week #2: Keyword Research
  23. 23. On-site Optimization <ul><li>6) Good URL format </li></ul>Pillar #2: Website Design
  24. 24. On-site Optimization <ul><li> change-management-articles </li></ul><ul><li> change-management-articles/ what-is-change-management </li></ul>Pillar #2: Website Design
  25. 25. On-site Optimization <ul><li>7) Don’t link to the same page in two different ways </li></ul>Pillar #2: Website Design
  26. 26. On-site Optimization <ul><li> </li></ul><ul><li> </li></ul>Pillar #2: Website Design
  27. 27. On-site Optimization <ul><li>8) Use ‘No Follow’ tags where appropriate </li></ul>Pillar #2: Website Design
  28. 28. Week #2: Keyword Research
  29. 29. On-site Optimization <ul><li><a href=> rel=“nofollow”>About Us</a> </li></ul>Pillar #2: Website Design
  30. 30. More Site Architecture Tips <ul><li>Stick to one specific topic each week </li></ul><ul><li>Have a logical progression </li></ul><ul><li>Less is sometimes more when it comes to conversion rates </li></ul><ul><li>One call to action </li></ul>Pillar #2: Website Design
  31. 31. Precise Relevance of Each Page <ul><li>One subject for each page </li></ul><ul><li>Aimed at relevant readers </li></ul><ul><li>Designed with search engines in mind </li></ul>Pillar #2: Website Design
  32. 32. Improving Conversion Rates <ul><li>What is your goal per visitor? </li></ul><ul><li>How do you measure your goals? </li></ul><ul><li>Capture contact details </li></ul><ul><li>Test different page copy </li></ul>Pillar #2: Website Design
  33. 33. Pillar #2: Website Design <ul><li>Behind the scenes coding </li></ul><ul><li>Navigation structure </li></ul><ul><li>On-site optimization </li></ul><ul><li>Precise relevance of each page </li></ul><ul><li>Improving conversion rates </li></ul>Pillar #2: Website Design
  34. 34. Now visit to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #2: Website Design