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This third 26-Week Internet Marketing Plan podcast looks at Internet Marketing Pillar #2 - Website Design .
Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.
Website design, pillar #2, aims to make the best use of the keywords you have chosen for your site. In addition this pillar helps you position your keywords in the most appropriate places on your site.
The main aspects of pillar #2 consist of behind the scenes coding, navigation structure, onsite optimization, the precise relevance of each page and improving conversion rates.