Viral Marketing - the 10th Internet Marketing Pillar

Pillar #10: Viral Marketing Pillar #10: Viral Marketing

Pillar #10: Viral Marketing
About viral marketing
Improving your number of return visitors with social bookmarking
Video marketing – an example of increasing your peer-to-peer marketing

Increase Your Viral Coefficient
“ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes.”
Wikipedia.org

Hotmail Example
One of the first super-successful viral marketing campaigns
Simple email signature
Give something great away for free and unleash the power of peer-to-peer recommendation

Social Bookmarking
StumbleUpon
Del.icio.us
AddThis

Video sites (Video marketing opportunities)
Creating and editing your own video
Uploading videos
Tracking visitors from videos
Video Marketing Pillar #10: Viral Marketing

Video Sites
YouTube
50% more traffic than other video sites combined (Hitwise, June 2007)

Week #22: Social Networking

Video Sites
Yahoo Video

Video Sites
MySpace TV

Video Sites
Metacafe

Video Sites
Revver

Video Sites
Dailymotion

Video Sites
Blip TV

Video Sites
Brightcove

Video Sites
Veoh

Video Sites
Imeem

Editing Video
Windows Movie Maker

Adding Sound To Your Video
PodsafeAudio

Saving Your Video
Make sure you include a call to action (URL and reason to visit URL)
Use a unique URL to track visitors
Save Your Video in AVI or MP4 format, 320x240px in size

Uploading Video
Tubemogul

About viral marketing
Improving your number of return visitors with social bookmarking
Video marketing – an example of increasing your peer-to-peer marketing

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #10: Viral Marketing

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Viral Marketing - the 10th Internet Marketing Pillar

by 13 Pillars of Internet Marketing on Mar 24, 2010

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Viral Marketing - the 10th Internet Marketing Pillar — Webinar Transcript