Pillar #10: Viral Marketing Pillar #10:  Viral Marketing
Pillar #10: Viral Marketing <ul><li>About viral marketing </li></ul><ul><li>Improving your number of return visitors with ...
Increase Your  Viral Coefficient <ul><li>“ Viral marketing and viral advertising refer to marketing techniques that use pr...
Hotmail Example <ul><li>One of the first super-successful viral marketing campaigns </li></ul><ul><li>Simple email signatu...
Social Bookmarking <ul><li>StumbleUpon </li></ul><ul><li>Del.icio.us </li></ul><ul><li>AddThis </li></ul>Pillar #10:  Vira...
 
 
 
 
<ul><li>Video sites (Video marketing opportunities) </li></ul><ul><li>Creating and editing your own video </li></ul><ul><l...
Video Sites <ul><li>YouTube </li></ul><ul><li>50% more traffic than other video sites combined (Hitwise, June 2007) </li><...
Week #22:  Social Networking
Week #22:  Social Networking
Week #22:  Social Networking
Video Sites <ul><li>Yahoo Video </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>MySpace TV </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Metacafe </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Revver </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Dailymotion </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Blip TV </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Brightcove </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Veoh </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Video Sites <ul><li>Imeem </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Editing Video <ul><li>Windows Movie Maker </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Adding Sound To Your Video <ul><li>PodsafeAudio </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Saving Your Video <ul><li>Make sure you include a call to action (URL and reason to visit URL) </li></ul><ul><li>Use a uni...
Uploading Video <ul><li>Tubemogul </li></ul>Pillar #10:  Viral Marketing
Week #22:  Social Networking
Week #22:  Social Networking
Pillar #10: Viral Marketing <ul><li>About viral marketing </li></ul><ul><li>Improving your number of return visitors with ...
Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #10:  Viral Marketing
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Viral Marketing - the 10th Internet Marketing Pillar

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Viral marketing is an ever-increasing part of any properly planned internet marketing campaign.

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Viral Marketing - the 10th Internet Marketing Pillar

  1. 1. Pillar #10: Viral Marketing Pillar #10: Viral Marketing
  2. 2. Pillar #10: Viral Marketing <ul><li>About viral marketing </li></ul><ul><li>Improving your number of return visitors with social bookmarking </li></ul><ul><li>Video marketing – an example of increasing your peer-to-peer marketing </li></ul>Pillar #10: Viral Marketing
  3. 3. Increase Your Viral Coefficient <ul><li>“ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes.” </li></ul><ul><li>Wikipedia.org </li></ul>Pillar #10: Viral Marketing
  4. 4. Hotmail Example <ul><li>One of the first super-successful viral marketing campaigns </li></ul><ul><li>Simple email signature </li></ul><ul><li>Give something great away for free and unleash the power of peer-to-peer recommendation </li></ul>Pillar #10: Viral Marketing
  5. 5. Social Bookmarking <ul><li>StumbleUpon </li></ul><ul><li>Del.icio.us </li></ul><ul><li>AddThis </li></ul>Pillar #10: Viral Marketing
  6. 10. <ul><li>Video sites (Video marketing opportunities) </li></ul><ul><li>Creating and editing your own video </li></ul><ul><li>Uploading videos </li></ul><ul><li>Tracking visitors from videos </li></ul>Video Marketing Pillar #10: Viral Marketing
  7. 11. Video Sites <ul><li>YouTube </li></ul><ul><li>50% more traffic than other video sites combined (Hitwise, June 2007) </li></ul>Pillar #10: Viral Marketing
  8. 12. Week #22: Social Networking
  9. 13. Week #22: Social Networking
  10. 14. Week #22: Social Networking
  11. 15. Video Sites <ul><li>Yahoo Video </li></ul>Pillar #10: Viral Marketing
  12. 16. Week #22: Social Networking
  13. 17. Video Sites <ul><li>MySpace TV </li></ul>Pillar #10: Viral Marketing
  14. 18. Week #22: Social Networking
  15. 19. Video Sites <ul><li>Metacafe </li></ul>Pillar #10: Viral Marketing
  16. 20. Week #22: Social Networking
  17. 21. Video Sites <ul><li>Revver </li></ul>Pillar #10: Viral Marketing
  18. 22. Week #22: Social Networking
  19. 23. Video Sites <ul><li>Dailymotion </li></ul>Pillar #10: Viral Marketing
  20. 24. Week #22: Social Networking
  21. 25. Video Sites <ul><li>Blip TV </li></ul>Pillar #10: Viral Marketing
  22. 26. Week #22: Social Networking
  23. 27. Video Sites <ul><li>Brightcove </li></ul>Pillar #10: Viral Marketing
  24. 28. Week #22: Social Networking
  25. 29. Video Sites <ul><li>Veoh </li></ul>Pillar #10: Viral Marketing
  26. 30. Week #22: Social Networking
  27. 31. Video Sites <ul><li>Imeem </li></ul>Pillar #10: Viral Marketing
  28. 32. Week #22: Social Networking
  29. 33. Editing Video <ul><li>Windows Movie Maker </li></ul>Pillar #10: Viral Marketing
  30. 34. Week #22: Social Networking
  31. 35. Adding Sound To Your Video <ul><li>PodsafeAudio </li></ul>Pillar #10: Viral Marketing
  32. 36. Week #22: Social Networking
  33. 37. Saving Your Video <ul><li>Make sure you include a call to action (URL and reason to visit URL) </li></ul><ul><li>Use a unique URL to track visitors </li></ul><ul><li>Save Your Video in AVI or MP4 format, 320x240px in size </li></ul>Pillar #10: Viral Marketing
  34. 38. Uploading Video <ul><li>Tubemogul </li></ul>Pillar #10: Viral Marketing
  35. 39. Week #22: Social Networking
  36. 40. Week #22: Social Networking
  37. 41. Pillar #10: Viral Marketing <ul><li>About viral marketing </li></ul><ul><li>Improving your number of return visitors with social bookmarking </li></ul><ul><li>Video marketing – an example of increasing your peer-to-peer marketing </li></ul>Pillar #10: Viral Marketing
  38. 42. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #10: Viral Marketing
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