Viral Marketing - the 10th Internet Marketing Pillar

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Viral marketing is an ever-increasing part of any properly planned internet marketing campaign.

Viral marketing is an ever-increasing part of any properly planned internet marketing campaign.

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  • 1. Pillar #10: Viral Marketing Pillar #10: Viral Marketing
  • 2. Pillar #10: Viral Marketing
    • About viral marketing
    • Improving your number of return visitors with social bookmarking
    • Video marketing – an example of increasing your peer-to-peer marketing
    Pillar #10: Viral Marketing
  • 3. Increase Your Viral Coefficient
    • “ Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes.”
    • Wikipedia.org
    Pillar #10: Viral Marketing
  • 4. Hotmail Example
    • One of the first super-successful viral marketing campaigns
    • Simple email signature
    • Give something great away for free and unleash the power of peer-to-peer recommendation
    Pillar #10: Viral Marketing
  • 5. Social Bookmarking
    • StumbleUpon
    • Del.icio.us
    • AddThis
    Pillar #10: Viral Marketing
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.
    • Video sites (Video marketing opportunities)
    • Creating and editing your own video
    • Uploading videos
    • Tracking visitors from videos
    Video Marketing Pillar #10: Viral Marketing
  • 11. Video Sites
    • YouTube
    • 50% more traffic than other video sites combined (Hitwise, June 2007)
    Pillar #10: Viral Marketing
  • 12. Week #22: Social Networking
  • 13. Week #22: Social Networking
  • 14. Week #22: Social Networking
  • 15. Video Sites
    • Yahoo Video
    Pillar #10: Viral Marketing
  • 16. Week #22: Social Networking
  • 17. Video Sites
    • MySpace TV
    Pillar #10: Viral Marketing
  • 18. Week #22: Social Networking
  • 19. Video Sites
    • Metacafe
    Pillar #10: Viral Marketing
  • 20. Week #22: Social Networking
  • 21. Video Sites
    • Revver
    Pillar #10: Viral Marketing
  • 22. Week #22: Social Networking
  • 23. Video Sites
    • Dailymotion
    Pillar #10: Viral Marketing
  • 24. Week #22: Social Networking
  • 25. Video Sites
    • Blip TV
    Pillar #10: Viral Marketing
  • 26. Week #22: Social Networking
  • 27. Video Sites
    • Brightcove
    Pillar #10: Viral Marketing
  • 28. Week #22: Social Networking
  • 29. Video Sites
    • Veoh
    Pillar #10: Viral Marketing
  • 30. Week #22: Social Networking
  • 31. Video Sites
    • Imeem
    Pillar #10: Viral Marketing
  • 32. Week #22: Social Networking
  • 33. Editing Video
    • Windows Movie Maker
    Pillar #10: Viral Marketing
  • 34. Week #22: Social Networking
  • 35. Adding Sound To Your Video
    • PodsafeAudio
    Pillar #10: Viral Marketing
  • 36. Week #22: Social Networking
  • 37. Saving Your Video
    • Make sure you include a call to action (URL and reason to visit URL)
    • Use a unique URL to track visitors
    • Save Your Video in AVI or MP4 format, 320x240px in size
    Pillar #10: Viral Marketing
  • 38. Uploading Video
    • Tubemogul
    Pillar #10: Viral Marketing
  • 39. Week #22: Social Networking
  • 40. Week #22: Social Networking
  • 41. Pillar #10: Viral Marketing
    • About viral marketing
    • Improving your number of return visitors with social bookmarking
    • Video marketing – an example of increasing your peer-to-peer marketing
    Pillar #10: Viral Marketing
  • 42. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #10: Viral Marketing