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The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
The Evolving Web - The 13th Pillar of Internet Marketing
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The Evolving Web - The 13th Pillar of Internet Marketing

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The Evolving Web is the 13th Internet marketing pillar. This pillar shows that it's important to always evolve and never stand still when it comes to your internet marketing techniques.

The Evolving Web is the 13th Internet marketing pillar. This pillar shows that it's important to always evolve and never stand still when it comes to your internet marketing techniques.

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  • 1. Pillar #13: The Evolving Web Pillar #13: The Evolving Web
  • 2. Pillar #13: The Evolving Web <ul><li>The 3 stages of the web and how that applies to marketing online </li></ul><ul><li>The importance of Web 2.0 marketing </li></ul><ul><li>Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them </li></ul>Pillar #13: The Evolving Web
  • 3. Pillar #13: The Evolving Web <ul><li>Web 1.0 – the informative web </li></ul><ul><li>(1996 to 2004) </li></ul><ul><li>Web 2.0 – the interactive web </li></ul><ul><li>(2004 to ?) </li></ul><ul><li>Web 3.0? – the bespoke web? (? to ?) </li></ul>Pillar #13: The Evolving Web
  • 4. Importance of Web 2.0 Marketing <ul><li>Not waiting for your target marketing to come to you </li></ul><ul><li>Interacting with your target market where thy feel comfortable </li></ul><ul><li>Not losing marketing share by ignoring new mediums </li></ul>Pillar #13: The Evolving Web
  • 5. Web 1.0 Marketing <ul><li>Directory submissions </li></ul><ul><li>Press releases </li></ul><ul><li>Link building </li></ul><ul><li>Article marketing </li></ul>Pillar #13: The Evolving Web
  • 6. Web 2.0 Marketing <ul><li>Blogging </li></ul><ul><li>Social networking </li></ul><ul><li>Viral marketing </li></ul>Pillar #13: The Evolving Web
  • 7. Web 3.0 marketing <ul><li>Virtual reality marketing </li></ul><ul><li>MyPage marketing </li></ul>Pillar #13: The Evolving Web
  • 8. Virtual Reality Marketing <ul><li>SecondLife </li></ul>Pillar #13: The Evolving Web
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  • 13. MyPage Marketing <ul><li>Google Gadgets </li></ul>Pillar #13: The Evolving Web
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  • 22. The Evolving Web – 2 Pointers <ul><li>Don’t spend too much time focusing on one marketing channel – spread your risk </li></ul><ul><li>Always think “How am I going to measure the success of this campaign?” </li></ul>Pillar #13: The Evolving Web
  • 23. Pillar #13: The Evolving Web <ul><li>The 3 stages of the web and how that applies to marketing online </li></ul><ul><li>The importance of Web 2.0 marketing </li></ul><ul><li>Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them </li></ul>Pillar #13: The Evolving Web
  • 24. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #13: The Evolving Web

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