The Evolving Web - The 13th Pillar of Internet Marketing

Pillar #13: The Evolving Web Pillar #13: The Evolving Web

Pillar #13: The Evolving Web
The 3 stages of the web and how that applies to marketing online
The importance of Web 2.0 marketing
Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them

Web 1.0 – the informative web
(1996 to 2004)
Web 2.0 – the interactive web
(2004 to ?)
Web 3.0? – the bespoke web? (? to ?)

Importance of Web 2.0 Marketing
Not waiting for your target marketing to come to you
Interacting with your target market where thy feel comfortable
Not losing marketing share by ignoring new mediums

Web 1.0 Marketing
Directory submissions
Press releases
Link building
Article marketing

Web 2.0 Marketing
Blogging
Social networking
Viral marketing

Web 3.0 marketing
Virtual reality marketing
MyPage marketing

Virtual Reality Marketing
SecondLife

MyPage Marketing
Google Gadgets

The Evolving Web – 2 Pointers
Don’t spend too much time focusing on one marketing channel – spread your risk
Always think “How am I going to measure the success of this campaign?”

The 3 stages of the web and how that applies to marketing online
The importance of Web 2.0 marketing
Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #13: The Evolving Web

The Evolving Web - The 13th Pillar of Internet Marketing

by 13 Pillars of Internet Marketing on Mar 24, 2010

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The Evolving Web - The 13th Pillar of Internet Marketing — Webinar Transcript

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