The 3 P’s of WordPress Site Structure for SEO

David Bain

* Preparation* Publishing* Performance David Bain

* My background* How I structure online marketing campaigns* Where WordPress SEO fits into the overall online marketing mix

* Started making full-time online income in 2004* SEO services in 2006* Taught online marketing since 2007

* Phase #1: Website Structure* Phase #2: Get Social & Turn On The Tap!* Phase #3: Link Building* Phase #4: Content Marketing

* Preparation* Publishing* Performance

* Competitor analysis* Keyword trends* Related keywords* Ranking difficulty* URL structure

* Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication

* High quality ‘hub content’ based upon core keyword phrases (pages)* Spokes of informative, relevant updates (posts) linking into hub content

* Heading* Body content* Title* Meta description

* Yet Another Related Posts Plugin* SEO Smart Links Plugin

* Yet Another Related Posts Plugin

* XML sitemap & webmaster tools* Blog & RSS directories* Blogging communities

* Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication

* Test and refine* Increase speed* Direct search engines* Conversion optimization

* Google Analytics

* Market Samurai

* W3 Total Cache Plugin* Optimize DB Plugin

* Find a reliable host* Consider HostGator, Hostmonster, Vidahost and WestHost as shared server hosts* VPS.net is a scalable cloud server worthwhile considering for bigger tasks

* Efficient coding* No index, nofollow archive posts and pages* A good theme like Thesis will generally do this* 301 redirect unwanted yet ranked old posts to relevant newer posts

* Test and refine* Increase speed* Direct search engines* Conversion optimization

* Preparation* Publishing* Performance David Bain

Resources:www.26weekplan.com/resources David Bain

The 3 P’s of WordPress Site Structure for SEO

by 13 Pillars of Internet Marketing on Nov 21, 2011

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The 3 P’s of WordPress Site Structure for SEO — Presentation Transcript