Press Releases - Internet Marketing Pillar #6

Pillar #6: Press Releases

Online press releases should:
Increase your worldwide presence in your industry
Increase your local presence in your industry
Improve your brand awareness
Bring you more relevant leads

Online Press Release Tips
Have a great, capturing headline that includes a keyword phrase
Precisely detail what the story is about within the first 2 lines – also including the keyword phrase again

Online Press Release Tips
Keep all paragraphs short and to the point while developing your story
Include a call to action (more information relevant to the release)
Include a non-HTML, full http:// version of a URL within the press release

Where to Publish
PRWeb.com

Basic Visibility Package: $80
Google News
Yahoo News
RSS group feeds
Five industry targets

Where Else to Publish
PressBox.co.uk

Track Re-Publishing
Google Alerts

Google Alerts
Build a database of online publications that re-publish your article
Contact them personally to try and build a long-term relationship

Successful Local Promotion
You can’t rely on the web for effective local press distribution
Personal relationships are best
Next best is a PR firm

Press Releases Summary
PRWeb.com
PressBox.co.uk
Track re-publishing of each release

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #6: Press Releases

Press Releases - Internet Marketing Pillar #6

by 13 Pillars of Internet Marketing on Mar 24, 2010

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Press Releases - Internet Marketing Pillar #6 — Webinar Transcript

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