Press Releases - Internet Marketing Pillar #6

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Online press releases is an effective part of any comprehensive internet marketing campaign.

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Press Releases - Internet Marketing Pillar #6

  1. 1. <ul><li>Pillar #6: Press Releases </li></ul>Pillar #6: Press Releases
  2. 2. Pillar #6: Press Releases <ul><li>Online press releases should: </li></ul><ul><li>Increase your worldwide presence in your industry </li></ul><ul><li>Increase your local presence in your industry </li></ul><ul><li>Improve your brand awareness </li></ul><ul><li>Bring you more relevant leads </li></ul>Pillar #6: Press Releases
  3. 3. Online Press Release Tips <ul><li>Have a great, capturing headline that includes a keyword phrase </li></ul><ul><li>Precisely detail what the story is about within the first 2 lines – also including the keyword phrase again </li></ul>Pillar #6: Press Releases
  4. 4. Online Press Release Tips <ul><li>Keep all paragraphs short and to the point while developing your story </li></ul><ul><li>Include a call to action (more information relevant to the release) </li></ul><ul><li>Include a non-HTML, full http:// version of a URL within the press release </li></ul>Pillar #6: Press Releases
  5. 5. Where to Publish <ul><li>PRWeb.com </li></ul>Pillar #6: Press Releases
  6. 8. Basic Visibility Package: $80 <ul><li>Google News </li></ul><ul><li>Yahoo News </li></ul><ul><li>RSS group feeds </li></ul><ul><li>Five industry targets </li></ul>Pillar #6: Press Releases
  7. 9. Where Else to Publish <ul><li>PressBox.co.uk </li></ul>Pillar #6: Press Releases
  8. 11. Track Re-Publishing <ul><li>Google Alerts </li></ul>Pillar #6: Press Releases
  9. 13. Google Alerts <ul><li>Build a database of online publications that re-publish your article </li></ul><ul><li>Contact them personally to try and build a long-term relationship </li></ul>Pillar #6: Press Releases
  10. 14. Successful Local Promotion <ul><li>You can’t rely on the web for effective local press distribution </li></ul><ul><li>Personal relationships are best </li></ul><ul><li>Next best is a PR firm </li></ul>Pillar #6: Press Releases
  11. 15. Press Releases Summary <ul><li>PRWeb.com </li></ul><ul><li>PressBox.co.uk </li></ul><ul><li>Track re-publishing of each release </li></ul>Pillar #6: Press Releases
  12. 16. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #6: Press Releases

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