Paid Advertising - Internet Marketing Pillar #5

Pillar #5: Paid Advertising

Pay per click
Major directory submissions

Pay Per Click
Google AdWords
Yahoo Search Marketing
MSN AdCenter

Google AdWords
Most Popular
Easy to use
Best place to start

Three Essential AdWords Tips
Square brackets around keyword phrases = exact match
Always test your ads against each other to get a winner – then test again
Include negative matches (e.g. –free)

Paid Advertising

Major Directories
Yahoo ($299/year)
DMOZ.org (Free)
Business.com ($199/year)
BOTW ($239.95 one off)

Major Directories
Yahoo ($299/year)

Freddie Faldo
Golf Shop Owner
Freddie’s Yahoo Listing

Yahoo Submission Tips
Use your site brand as the title
Keep descriptions impartial
Ensure the category is as specific and relevant as possible

Pay per click

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #5: Paid Advertising

Paid Advertising - Internet Marketing Pillar #5

by 13 Pillars of Internet Marketing on Mar 24, 2010

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Paid Advertising - Internet Marketing Pillar #5 — Webinar Transcript

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