Pillar #7: Link Building Pillar #7:  Link Building
Pillar #7: Link Building <ul><li>Free Directories </li></ul><ul><li>Competitor’s back links </li></ul><ul><li>Respected In...
Free Directories <ul><li>Industry directories </li></ul><ul><li>Local directories </li></ul>Pillar #7:  Link Building
Link Building <ul><li>Industry directories </li></ul>Pillar #7:  Link Building
Industry Directories <ul><li>Directory Critic niche directories </li></ul>Pillar #7:  Link Building
 
Industry Directories <ul><li>Search for niche directories </li></ul>Pillar #7:  Link Building
<ul><li>Freddie Faldo </li></ul><ul><li>Golf Shop Owner </li></ul><ul><li>Golf Directories </li></ul>Pillar #7:  Link Buil...
 
 
 
<ul><li>Jane Jobs </li></ul><ul><li>Sales Executive </li></ul><ul><li>Recruitment Company </li></ul><ul><li>Sales Director...
 
 
 
Comparing  Directories <ul><li>Google PageRank </li></ul><ul><li>Alexa Ranking </li></ul>Pillar #7:  Link Building
 
 
 
Link Building <ul><li>Local directories </li></ul>Pillar #7:  Link Building
Local Directories <ul><li>Google Local </li></ul><ul><li>Yahoo Local </li></ul><ul><li>Directory Critic </li></ul><ul><li>...
Google Local Directory <ul><li>Google Local </li></ul><ul><li>google.com/local/add </li></ul>Pillar #7:  Link Building
 
Yahoo Local Directory <ul><li>Yahoo Local </li></ul><ul><li>local.yahoo.com </li></ul>Pillar #7:  Link Building
 
A Directory of Directories <ul><li>Directory Critic </li></ul>Pillar #7:  Link Building
 
More Local Directories <ul><li>Search for them </li></ul>Pillar #7:  Link Building
 
 
 
 
 
Link Building <ul><li>Competitor’s back links </li></ul>Pillar #7:  Link Building
<ul><li>Freddie Faldo </li></ul><ul><li>Competitor’s back links  </li></ul>Pillar #7:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Getting Links To Your Site <ul><li>Contact websites that link to your competitor </li></ul><ul><li>Compliment them sincere...
How To Contact People <ul><li>Telephone </li></ul><ul><li>Contact forms </li></ul><ul><li>Looking up their email address o...
Week #17:  Link Building
Week #17:  Link Building
Respected Institutions <ul><li>Colleges, Universities </li></ul><ul><li>Libraries </li></ul><ul><li>Business Networks </li...
Testimonials <ul><li>Any product or service you buy </li></ul><ul><li>Send your testimonial to the Marketing Director – no...
Search Google <ul><li>Search for  “keyword phrase”  “add url” </li></ul><ul><li>Search for  “keyword phrase”  “add site” <...
<ul><li>Freddie Faldo </li></ul><ul><li>Searching for link opportunities </li></ul>Pillar #7:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Week #17:  Link Building
Pillar #7: Link Building <ul><li>Free Directories </li></ul><ul><li>Competitor’s back links </li></ul><ul><li>Respected In...
Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #7:  Link Building
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Link Building - Internet Marketing Pillar #7

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Link building is the 7th internet marketing pillar, and an essential aspect of any internet marketing campaign

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Link Building - Internet Marketing Pillar #7

  1. 1. Pillar #7: Link Building Pillar #7: Link Building
  2. 2. Pillar #7: Link Building <ul><li>Free Directories </li></ul><ul><li>Competitor’s back links </li></ul><ul><li>Respected Institutions </li></ul><ul><li>Testimonials </li></ul><ul><li>Search Google </li></ul>Pillar #7: Link Building
  3. 3. Free Directories <ul><li>Industry directories </li></ul><ul><li>Local directories </li></ul>Pillar #7: Link Building
  4. 4. Link Building <ul><li>Industry directories </li></ul>Pillar #7: Link Building
  5. 5. Industry Directories <ul><li>Directory Critic niche directories </li></ul>Pillar #7: Link Building
  6. 7. Industry Directories <ul><li>Search for niche directories </li></ul>Pillar #7: Link Building
  7. 8. <ul><li>Freddie Faldo </li></ul><ul><li>Golf Shop Owner </li></ul><ul><li>Golf Directories </li></ul>Pillar #7: Link Building
  8. 12. <ul><li>Jane Jobs </li></ul><ul><li>Sales Executive </li></ul><ul><li>Recruitment Company </li></ul><ul><li>Sales Directories </li></ul>Pillar #7: Link Building
  9. 16. Comparing Directories <ul><li>Google PageRank </li></ul><ul><li>Alexa Ranking </li></ul>Pillar #7: Link Building
  10. 20. Link Building <ul><li>Local directories </li></ul>Pillar #7: Link Building
  11. 21. Local Directories <ul><li>Google Local </li></ul><ul><li>Yahoo Local </li></ul><ul><li>Directory Critic </li></ul><ul><li>Search for local directories </li></ul>Pillar #7: Link Building
  12. 22. Google Local Directory <ul><li>Google Local </li></ul><ul><li>google.com/local/add </li></ul>Pillar #7: Link Building
  13. 24. Yahoo Local Directory <ul><li>Yahoo Local </li></ul><ul><li>local.yahoo.com </li></ul>Pillar #7: Link Building
  14. 26. A Directory of Directories <ul><li>Directory Critic </li></ul>Pillar #7: Link Building
  15. 28. More Local Directories <ul><li>Search for them </li></ul>Pillar #7: Link Building
  16. 34. Link Building <ul><li>Competitor’s back links </li></ul>Pillar #7: Link Building
  17. 35. <ul><li>Freddie Faldo </li></ul><ul><li>Competitor’s back links </li></ul>Pillar #7: Link Building
  18. 36. Week #17: Link Building
  19. 37. Week #17: Link Building
  20. 38. Week #17: Link Building
  21. 39. Week #17: Link Building
  22. 40. Week #17: Link Building
  23. 41. Getting Links To Your Site <ul><li>Contact websites that link to your competitor </li></ul><ul><li>Compliment them sincerely about something of value on their website </li></ul><ul><li>Suggest your site as an additional, valuable resource for their readers </li></ul>Pillar #7: Link Building
  24. 42. How To Contact People <ul><li>Telephone </li></ul><ul><li>Contact forms </li></ul><ul><li>Looking up their email address on a service like EasyWhoIs.com </li></ul>Pillar #7: Link Building
  25. 43. Week #17: Link Building
  26. 44. Week #17: Link Building
  27. 45. Respected Institutions <ul><li>Colleges, Universities </li></ul><ul><li>Libraries </li></ul><ul><li>Business Networks </li></ul><ul><li>Offer to give free talks or offer industry information in exchange for a link </li></ul>Pillar #7: Link Building
  28. 46. Testimonials <ul><li>Any product or service you buy </li></ul><ul><li>Send your testimonial to the Marketing Director – not customer service </li></ul><ul><li>Just include your website address as your contact details </li></ul>Pillar #7: Link Building
  29. 47. Search Google <ul><li>Search for “keyword phrase” “add url” </li></ul><ul><li>Search for “keyword phrase” “add site” </li></ul>Pillar #7: Link Building
  30. 48. <ul><li>Freddie Faldo </li></ul><ul><li>Searching for link opportunities </li></ul>Pillar #7: Link Building
  31. 49. Week #17: Link Building
  32. 50. Week #17: Link Building
  33. 51. Week #17: Link Building
  34. 52. Pillar #7: Link Building <ul><li>Free Directories </li></ul><ul><li>Competitor’s back links </li></ul><ul><li>Respected Institutions </li></ul><ul><li>Testimonials </li></ul><ul><li>Search Google </li></ul>Pillar #7: Link Building
  35. 53. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #7: Link Building
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