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Keyword Research - Internet Marketing Pillar #1
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Keyword Research - Internet Marketing Pillar #1

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This second 26-Week Internet Marketing Plan podcast looks at - Keyword- Keyword Research Research. …

This second 26-Week Internet Marketing Plan podcast looks at - Keyword- Keyword Research Research.

Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.

Keywords are the phrases that people type into search engines to find a product or service.

At the very beginning you need to make sure all the different pages on your website are targeting the right keywords - the phrases that people are likely to type into search engines in order to find the product or service that you offer.

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  • 1. Episode #2: The 26-Week Internet Marketing Plan Podcast …………………………………………………………………………………………………………………………………………………………………………………………………………….. Pillar #1: Keyword Research Copyright © www.13pillars.com
  • 2. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Keyword Research • Keywords are the phrases that people type into search engines to find a product or service similar to the one that you offer Copyright © www.13pillars.com
  • 3. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. The Keyword Phrase Myth • The best scenario is to appear at the top of Google’s search results for a really popular word that relates to your industry Copyright © www.13pillars.com
  • 4. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Wrong! Copyright © www.13pillars.com
  • 5. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Why is This a Mistake? • You’re focusing on your competitors instead of your own business • Longer phrases are easier to rank higher in search results • Longer phrases convert better Copyright © www.13pillars.com
  • 6. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Long Keyword Phrases • Long keyword phrases convert better because people are narrowing their search to find something extremely specific Copyright © www.13pillars.com
  • 7. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Using Keyword Phrases • The more keyword phrases that you are trying to aim for on a single page, the harder it is to achieve high search engine rankings for your chosen phrase Copyright © www.13pillars.com
  • 8. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. The Keyword Phrase Solution • One keyword phrase per page • Site structure designed for users and search engines • Keyword phrase categories • Keyword phrase pages Copyright © www.13pillars.com
  • 9. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Keyword Phrase Categories • Communicates to search engines which pages relate directly with one another by creating a logical site architecture Copyright © www.13pillars.com
  • 10. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Researching Categories • Competitor websites • Google external keyword tool • KwMap • Thesaurus Copyright © www.13pillars.com
  • 11. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Researching Keyword Phrases • Research your keyword phrases AFTER you choose your keyword categories • Two leading resources for phrases • Overture • Wordtracker Copyright © www.13pillars.com
  • 12. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Freddie Faldo Golf Shop Owner Keyword Categories Copyright © www.13pillars.com
  • 13. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 14. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 15. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Freddie Faldo Golf Shop Owner Keyword Pages Copyright © www.13pillars.com
  • 16. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 17. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Jane Jobs Sales Executive Recruitment Company Keyword Categories Copyright © www.13pillars.com
  • 18. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 19. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 20. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Jane Jobs Sales Executive Recruitment Company Keyword Pages Copyright © www.13pillars.com
  • 21. Week #2: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Copyright © www.13pillars.com
  • 22. Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Keyword Phrases Summary • Choose your categories first • One keyword phrase per page • Be as specific as possible • Position your keyword phrases in your site architecture Copyright © www.13pillars.com
  • 23. Internet Marketing Pillar #1: Keyword Research …………………………………………………………………………………………………………………………………………………………………………………………………………….. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Copyright © www.13pillars.com

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