This second 26-Week Internet Marketing Plan podcast looks at - Keyword- Keyword Research Research.
Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com.
Keywords are the phrases that people type into search engines to find a product or service.
At the very beginning you need to make sure all the different pages on your website are targeting the right keywords - the phrases that people are likely to type into search engines in order to find the product or service that you offer.
Clipping is a handy way to collect important slides you want to go back to later.