Group Interaction - The 9th Internet Marketing Pillar

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By adding forum comments - participating and interacting in online groups, you'll give your internet marketing campaign a great kick-start

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Group Interaction - The 9th Internet Marketing Pillar

  1. 1. Pillar #9: Group Interaction Pillar #9: Group Interaction
  2. 2. Pillar #9: Group Interaction <ul><li>Forum participation </li></ul><ul><li>Social networking groups </li></ul><ul><li>Answering questions </li></ul><ul><li>Blog comments </li></ul>Pillar #9: Group Interaction
  3. 3. Forum Participation <ul><li>Build up your reputation </li></ul><ul><li>Bring direct traffic to your website </li></ul><ul><li>Improve your search engine ranking </li></ul>Pillar #9: Group Interaction
  4. 4. Build Up Your Reputation <ul><li>Answer industry specific questions </li></ul><ul><li>Submit posts offering tips and advice </li></ul><ul><li>Become respected as an industry leader </li></ul><ul><li>Increase your amount of referrals </li></ul>Pillar #9: Group Interaction
  5. 5. Bringing Traffic to Your Site <ul><li>Always take advantage of the maximum allowable links in your signature </li></ul><ul><li>Include an obvious benefit of visiting your website </li></ul>Pillar #9: Group Interaction
  6. 6. Improve Search Engine Ranking <ul><li>Industry related, popular website linking to your site </li></ul><ul><li>Remember to link to your site using a keyword phrase </li></ul>Pillar #9: Group Interaction
  7. 7. Industry Specific Forums <ul><li>Search for “keyword phrase” + “forum” </li></ul><ul><li>Start making a list of forums that relate to your industry </li></ul><ul><li>Register and make helpful, relevant, non-promotional posts </li></ul>Pillar #9: Group Interaction
  8. 8. <ul><li>Freddie Faldo </li></ul><ul><li>Golf Forums </li></ul>Pillar #9: Group Interaction
  9. 11. Remember Your Signature <ul><li>The less common that signature links are on your forum, the higher your click-through-rate </li></ul>Pillar #9: Group Interaction
  10. 12. <ul><li>Jane Jobs </li></ul><ul><li>Sales / Recruitment </li></ul><ul><li>Forums </li></ul>Pillar #9: Group Interaction
  11. 14. Where I Post <ul><li>forums.digitalpoint.com </li></ul>Pillar #9: Group Interaction
  12. 16. What My Posts Look Like <ul><li>forums.digitalpoint.com </li></ul>Pillar #9: Group Interaction
  13. 18. Develop Credibility <ul><li>Posting regular, informative comments can increase your industry credibility </li></ul>Pillar #9: Group Interaction
  14. 20. Register and Post <ul><li>Register a profile with links to your website </li></ul><ul><li>Add a signature in your profile </li></ul><ul><li>Start posting your comments </li></ul>Pillar #9: Group Interaction
  15. 21. Test 5 to 10 Forums <ul><li>Test five to ten forums to find one that you feel comfortable participating in regularly </li></ul><ul><li>Become a resident expert in your chosen forum </li></ul>Pillar #9: Group Interaction
  16. 22. Social Networking Groups <ul><li>MySpace </li></ul><ul><li>Facebook </li></ul>Pillar #9: Group Interaction
  17. 23. Social Networking Groups <ul><li>MySpace </li></ul>Pillar #9: Group Interaction
  18. 24. Pillar #9: Group Interaction
  19. 25. Pillar #9: Group Interaction
  20. 26. Pillar #9: Group Interaction
  21. 27. Pillar #9: Group Interaction
  22. 28. Social Networking Groups <ul><li>Facebook </li></ul>Pillar #9: Group Interaction
  23. 29. Pillar #9: Group Interaction
  24. 30. Pillar #9: Group Interaction
  25. 31. Pillar #9: Group Interaction
  26. 32. Pillar #9: Group Interaction
  27. 33. Pillar #9: Group Interaction
  28. 34. Answering Questions <ul><li>Yahoo Answers </li></ul><ul><li>LinkedIn Answers </li></ul>Pillar #9: Group Interaction
  29. 35. Pillar #9: Group Interaction
  30. 36. Pillar #9: Group Interaction
  31. 37. Pillar #9: Group Interaction
  32. 38. Group Interaction <ul><li>Blog comments </li></ul>Pillar #9: Group Interaction
  33. 39. Blog Comments <ul><li>Leave valuable comments on blogs belonging to other people </li></ul><ul><li>Ensure that these blogs attract a similar audience to your target market </li></ul>Pillar #9: Group Interaction
  34. 40. Find Blogs That You Respect <ul><li>Subscribe to their RSS feeds </li></ul>Pillar #9: Group Interaction
  35. 42. <ul><li>Freddie Faldo </li></ul><ul><li>Golf Blogs </li></ul>Pillar #9: Group Interaction
  36. 48. Making Blog Comments <ul><li>Subscribe to at least 10 different blogs relevant to your business </li></ul><ul><li>Write two or three comments on each blog </li></ul><ul><li>Ensure that you link to your site </li></ul>Pillar #9: Group Interaction
  37. 49. Pillar #9: Group Interaction <ul><li>Forum participation </li></ul><ul><li>Social networking groups </li></ul><ul><li>Answering questions </li></ul><ul><li>Blog comments </li></ul>Pillar #9: Group Interaction
  38. 50. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #9: Group Interaction

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