Blog Technology - Internet Marketing Pillar #3
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Blog Technology - Internet Marketing Pillar #3

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Blog technology is how we prefer to describe the marketing benefits of...

Blog technology is how we prefer to describe the marketing benefits of
blogging. I view a blog as a great piece of technology rather than an online
journal or diary.

Many businesses dismiss blogs as informal online diaries in which people voice opinions. However, the technology behind a blog can be harnessed as a powerful Internet marketing medium for business – and the communication style can be any style you like.

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Blog Technology - Internet Marketing Pillar #3 Blog Technology - Internet Marketing Pillar #3 Presentation Transcript

  • Pillar #3: Blog Technology Pillar #3: Blog Technology
  • Pillar #3: Blog Technology
    • What is a blog?
    • Blogging software
    • Plugins
    • Pinging & RSS
    • Podcasting
    Pillar #3: Blog Technology
  • What is a Blog?
    • “ A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.”
    • Wikipedia.org
    Pillar #3: Blog Technology
  • How Useful is a Blog?
    • A blog is the easiest way to create fresh, new information on your site
    • Search engines rank you higher if your website continually offers new, relevant information
    Pillar #3: Blog Technology
  • Popular Blogging Software
    • Blogger
    • WordPress
    Pillar #3: Blog Technology
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  • WordPress Themes
    • You can easily personalise a WordPress blog by using a pre-designed ‘theme’
    • Themes are free to download and designed by independent coders
    Pillar #3: Blog Technology
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  • Content Management
    • If you use WordPress then you also get a great content management system
    • You can use WordPress to update pages on your site without having any HTML knowledge
    Pillar #3: Blog Technology
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  • WordPress Plugins
    • Plugins are small software programs designed by independent coders that add additional functionality to a WordPress blog
    • Plugins are free
    Pillar #3: Blog Technology
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  • WordPress Plugins
    • Akismet
    • aLinks
    • Popularity Contest
    • Get Recent Comments
    • MyAvatars
    Pillar #3: Blog Technology
  • Blog Pinging
    • Pinging is the automated process that lets a website or a number of websites know when a blogger has published a new post
    Pillar #3: Blog Technology
    • Pinging
    • How pinging works
    Pillar #3: Blog Technology
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  • RSS
    • RSS stands for ‘Really Simple Syndication’
    • RSS allows you to see when new posts have been added to a blog without having to visit it
    • Blogs produce a main RSS feed, and an RSS feed for each category
    Pillar #3: Blog Technology
  • How Do RSS Feeds Work?
    • An RSS URL (web page link) is created that lists a summary of your latest published web pages
    • When this link is submitted to any site that supports the RSS standard, your latest posts are displayed
    Pillar #3: Blog Technology
  • RSS Feed Format
    • An RSS feed can be promoted quickly and easily by using a service called Feedburner
    • If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools
    Pillar #3: Blog Technology
  • Find Your Feed
    • Where to find your Wordpress blog feed
    Pillar #3: Blog Technology
  • Find Your Feed
    • http://www.purpleinternetmarketing.com/blog/feed
    • http://www.purpleinternetmarketing.com/blog/podcast/feed
    Pillar #3: Blog Technology
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  • ‘Burn’ Your Feed URL
    • http://www.purpleinternetmarketing.com/podcast/feed
    Pillar #3: Blog Technology
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  • Subscribing to RSS Feeds
    • You can subscribe to RSS feeds from other sites by using free RSS reader software
    • One of the most popular RSS readers is the iGoogle Home Page
    Pillar #3: Blog Technology
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  • About Podcasting
    • Series of MP3 (Audio) or MP4 (Audio & Video) recordings
    • Published using RSS so subscribers are alerted as soon as a new episode is published
    Pillar #3: Blog Technology
  • Creating Your Podcast
    • Portable MP3 Recorder
    • Skype or Google Talk & Hot Recorder
    • Audacity
    Pillar #3: Blog Technology
  • Creating Your Podcast
    • Hot Recorder
    Pillar #3: Blog Technology
  • Week #22: Social Networking
  • Week #22: Social Networking
  • Recording And Editing Audio
    • Audacity
    Pillar #3: Blog Technology
  • Week #22: Social Networking
  • Week #22: Social Networking
  • Publishing Your Podcast
    • PodPress plugin for WorldPress
    Pillar #3: Blog Technology
  • Week #22: Social Networking
  • Week #22: Social Networking
  • Pillar #3: Blog Technology
    • What is a blog?
    • Blogging software
    • Plugins
    • Pinging & RSS
    • Podcasting
    Pillar #3: Blog Technology
  • Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #3: Blog Technology