Blog Technology - Internet Marketing Pillar #3

Pillar #3: Blog Technology Pillar #3: Blog Technology

Pillar #3: Blog Technology
What is a blog?
Blogging software
Plugins
Pinging & RSS
Podcasting

What is a Blog?
“ A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.”
Wikipedia.org

How Useful is a Blog?
A blog is the easiest way to create fresh, new information on your site
Search engines rank you higher if your website continually offers new, relevant information

Popular Blogging Software
Blogger
WordPress

WordPress Themes
You can easily personalise a WordPress blog by using a pre-designed ‘theme’
Themes are free to download and designed by independent coders

Content Management
If you use WordPress then you also get a great content management system
You can use WordPress to update pages on your site without having any HTML knowledge

WordPress Plugins
Plugins are small software programs designed by independent coders that add additional functionality to a WordPress blog
Plugins are free

WordPress Plugins
Akismet
aLinks
Popularity Contest
Get Recent Comments
MyAvatars

Blog Pinging
Pinging is the automated process that lets a website or a number of websites know when a blogger has published a new post

Pinging
How pinging works

RSS
RSS stands for ‘Really Simple Syndication’
RSS allows you to see when new posts have been added to a blog without having to visit it
Blogs produce a main RSS feed, and an RSS feed for each category

How Do RSS Feeds Work?
An RSS URL (web page link) is created that lists a summary of your latest published web pages
When this link is submitted to any site that supports the RSS standard, your latest posts are displayed

RSS Feed Format
An RSS feed can be promoted quickly and easily by using a service called Feedburner
If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools

Find Your Feed
Where to find your Wordpress blog feed

Find Your Feed
http://www.purpleinternetmarketing.com/blog/feed
http://www.purpleinternetmarketing.com/blog/podcast/feed

‘Burn’ Your Feed URL
http://www.purpleinternetmarketing.com/podcast/feed

Subscribing to RSS Feeds
You can subscribe to RSS feeds from other sites by using free RSS reader software
One of the most popular RSS readers is the iGoogle Home Page

About Podcasting
Series of MP3 (Audio) or MP4 (Audio & Video) recordings
Published using RSS so subscribers are alerted as soon as a new episode is published

Creating Your Podcast
Portable MP3 Recorder
Skype or Google Talk & Hot Recorder
Audacity

Creating Your Podcast
Hot Recorder

Week #22: Social Networking

Recording And Editing Audio
Audacity

Publishing Your Podcast
PodPress plugin for WorldPress

What is a blog?
Blogging software
Plugins
Pinging & RSS
Podcasting

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #3: Blog Technology

Blog Technology - Internet Marketing Pillar #3

by 13 Pillars of Internet Marketing on Mar 10, 2010

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Blog Technology - Internet Marketing Pillar #3 — Webinar Transcript