Blog Technology - Internet Marketing Pillar #3


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Blog technology is how we prefer to describe the marketing benefits of
blogging. I view a blog as a great piece of technology rather than an online
journal or diary.

Many businesses dismiss blogs as informal online diaries in which people voice opinions. However, the technology behind a blog can be harnessed as a powerful Internet marketing medium for business – and the communication style can be any style you like.

Published in: Business, Technology
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  • Hi
    Great information there, I have always wondered the right way to go about this, thanks for showing me!
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Blog Technology - Internet Marketing Pillar #3

  1. 1. Pillar #3: Blog Technology Pillar #3: Blog Technology
  2. 2. Pillar #3: Blog Technology <ul><li>What is a blog? </li></ul><ul><li>Blogging software </li></ul><ul><li>Plugins </li></ul><ul><li>Pinging & RSS </li></ul><ul><li>Podcasting </li></ul>Pillar #3: Blog Technology
  3. 3. What is a Blog? <ul><li>“ A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.” </li></ul><ul><li> </li></ul>Pillar #3: Blog Technology
  4. 4. How Useful is a Blog? <ul><li>A blog is the easiest way to create fresh, new information on your site </li></ul><ul><li>Search engines rank you higher if your website continually offers new, relevant information </li></ul>Pillar #3: Blog Technology
  5. 5. Popular Blogging Software <ul><li>Blogger </li></ul><ul><li>WordPress </li></ul>Pillar #3: Blog Technology
  6. 8. WordPress Themes <ul><li>You can easily personalise a WordPress blog by using a pre-designed ‘theme’ </li></ul><ul><li>Themes are free to download and designed by independent coders </li></ul>Pillar #3: Blog Technology
  7. 12. Content Management <ul><li>If you use WordPress then you also get a great content management system </li></ul><ul><li>You can use WordPress to update pages on your site without having any HTML knowledge </li></ul>Pillar #3: Blog Technology
  8. 14. WordPress Plugins <ul><li>Plugins are small software programs designed by independent coders that add additional functionality to a WordPress blog </li></ul><ul><li>Plugins are free </li></ul>Pillar #3: Blog Technology
  9. 16. WordPress Plugins <ul><li>Akismet </li></ul><ul><li>aLinks </li></ul><ul><li>Popularity Contest </li></ul><ul><li>Get Recent Comments </li></ul><ul><li>MyAvatars </li></ul>Pillar #3: Blog Technology
  10. 17. Blog Pinging <ul><li>Pinging is the automated process that lets a website or a number of websites know when a blogger has published a new post </li></ul>Pillar #3: Blog Technology
  11. 18. <ul><li>Pinging </li></ul><ul><li>How pinging works </li></ul>Pillar #3: Blog Technology
  12. 23. RSS <ul><li>RSS stands for ‘Really Simple Syndication’ </li></ul><ul><li>RSS allows you to see when new posts have been added to a blog without having to visit it </li></ul><ul><li>Blogs produce a main RSS feed, and an RSS feed for each category </li></ul>Pillar #3: Blog Technology
  13. 24. How Do RSS Feeds Work? <ul><li>An RSS URL (web page link) is created that lists a summary of your latest published web pages </li></ul><ul><li>When this link is submitted to any site that supports the RSS standard, your latest posts are displayed </li></ul>Pillar #3: Blog Technology
  14. 25. RSS Feed Format <ul><li>An RSS feed can be promoted quickly and easily by using a service called Feedburner </li></ul><ul><li>If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools </li></ul>Pillar #3: Blog Technology
  15. 26. Find Your Feed <ul><li>Where to find your Wordpress blog feed </li></ul>Pillar #3: Blog Technology
  16. 27. Find Your Feed <ul><li> </li></ul><ul><li> </li></ul>Pillar #3: Blog Technology
  17. 29. ‘Burn’ Your Feed URL <ul><li> </li></ul>Pillar #3: Blog Technology
  18. 35. Subscribing to RSS Feeds <ul><li>You can subscribe to RSS feeds from other sites by using free RSS reader software </li></ul><ul><li>One of the most popular RSS readers is the iGoogle Home Page </li></ul>Pillar #3: Blog Technology
  19. 39. About Podcasting <ul><li>Series of MP3 (Audio) or MP4 (Audio & Video) recordings </li></ul><ul><li>Published using RSS so subscribers are alerted as soon as a new episode is published </li></ul>Pillar #3: Blog Technology
  20. 40. Creating Your Podcast <ul><li>Portable MP3 Recorder </li></ul><ul><li>Skype or Google Talk & Hot Recorder </li></ul><ul><li>Audacity </li></ul>Pillar #3: Blog Technology
  21. 41. Creating Your Podcast <ul><li>Hot Recorder </li></ul>Pillar #3: Blog Technology
  22. 42. Week #22: Social Networking
  23. 43. Week #22: Social Networking
  24. 44. Recording And Editing Audio <ul><li>Audacity </li></ul>Pillar #3: Blog Technology
  25. 45. Week #22: Social Networking
  26. 46. Week #22: Social Networking
  27. 47. Publishing Your Podcast <ul><li>PodPress plugin for WorldPress </li></ul>Pillar #3: Blog Technology
  28. 48. Week #22: Social Networking
  29. 49. Week #22: Social Networking
  30. 50. Pillar #3: Blog Technology <ul><li>What is a blog? </li></ul><ul><li>Blogging software </li></ul><ul><li>Plugins </li></ul><ul><li>Pinging & RSS </li></ul><ul><li>Podcasting </li></ul>Pillar #3: Blog Technology
  31. 51. Now visit to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #3: Blog Technology
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