Autoresponders - Internet Marketing Pillar #4

Pillar #4: Autoresponders Pillar #4: Autoresponders

Pillar #4: Autoresponders
About autoresponders
Broadcast emails
Newsletters
Autoresponder software
Build a list of people
Build relationships with those people

What Are Autoresponders?
Autoresponders AREN’T automated replies that you set up when you’re not able to read your email

Autoresponders Are…
Autoresponders ARE anything delivered by email on an automated, pre-meditated and usually personalised basis

Autoresponders can be…
Newsletters
Email courses
Used to deliver a free product and build an opt-in list
Simply used to deliver personalised email updates en masse

Broadcast Emails
Personalised emails to everyone
Great for up-to-date news
Great for building relationships

Newsletters
Formal, professional image
Excuse for regular communication with your customers
Can be ‘preloaded’ into your autoresponder

Email Marketing Software
Aweber
99%+ of emails delivered
Autoresponder AND Newsletter functionality
$19.95 per month for 10,000 subscribers

Starting Email Marketing
Paste the code for an opt-in form onto your website and start collecting names and email addresses as soon as possible

How To Build A Bigger List
Start another website - then another

Another Website
Business on the internet is becoming more and more fragmented
Large companies are losing marketshare to sole traders
Compete by becoming more targeted

Additional Website
Search Engine Optimization Mistakes Website

Free PDF & Email Opt-In
Give away a free e-book with a set of top 10 tips from your industry
People receive the e-book by email if they ‘opt-in’ to your email list

How To Deliver Your PDF
Aweber Autoresponder

Another Idea - Email Course
Email courses can be free or paid-for
The course can deliver attachments with text or video
Everyone will receive the course at a different time

Autoresponder Impact
Maximise the impact of your autoresponder by using personalised email follow-ups

Build Relationships By Surveying
Build trust with prospective customers
Get a better idea of exactly what your prospective customers are looking for
Surveys can be built into your autoresponder, blog (SurveyGizmo) or standalone (SurveyMonkey)

About autoresponders
Broadcast emails
Newsletters
Autoresponder software
Build a list of people
Build relationships with those people

Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #4: Autoresponders

Autoresponders - Internet Marketing Pillar #4

by 13 Pillars of Internet Marketing on Mar 10, 2010

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Autoresponders - Internet Marketing Pillar #4 — Webinar Transcript

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