Karl Otto LagerfeldtBorn in Hamburg to Swedish father and German motherHe changed his name to Lagerfeld- sounds more “commercial”Was Born September 10, 1935Head designer and creative director for the fashion houseChanelHas his own label fashion house, as well as the Italian houseFendiMost famous fashion designer in the world
Lagerfeld started taking pictures when he urgently neededpictures for a press kit. His friend and co-worker ,EricPfrunder, pushed him too it in the late 1980’sHe, has then focused on fashion photography.In 1987 he started photographing the Chanel presskits, launching his sideline work behind he camera; heshoots and styles Chanel ad campaignsKarl Lagerfeld has himself shot all the advertisingcampaigns for the brands he has worked for as adesigner.
His great passion for photography has led to severalworks being published by Steidl (including The Beauty ofViolence in 2010) as well as dozens of series for the greatfashion magazines (Numero, Vogue, ...), informationmagazines (Vanity Fair, Stern...) and specialisedpublications (Connaissance des Arts, Interview...).Lagerfeld shoots reflect his vision of the world. Ofteninfluenced by silent films and his love for theatreHe has won the Lucky Strife design Award from theRaymond Loewy Foundation and the cultural prize fromthe German Photographic Society.
Karl Lagerfeld has created a whole new outlook onfashion, simply through a lens. His black and white workcreates a modern yet sophisticated vibe.