Media Studies 1, 2, 3

1,313 views
1,152 views

Published on

Presentation made at National Association of Media Educators' conference, Christchurch, New Zealand, 28 September 2009

Published in: Education, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,313
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://www.theory.org.uk/david/http://www.theory.org.uk/david/makeandconnect.htm
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/11088569@N03/3693517415/in/set-72157620901023831/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/11088569@N03/">http://www.flickr.com/photos/11088569@N03/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>
  • http://cutyourownscene.com/
  • http://www.motionsponsor.com/#layer=home
  • http://tvnz.co.nz/video
  • http://www.ziln.co.nz/index.php
  • http://justin.tv
  • http://www.channel101.com
  • http://www.starwarsuncut.com
  • Transmedia storytelling: spread across a number of texts; Bordwell reference to GerardGenette’sPalimpsests and taxonomy of storytelling; crosses media; provides more complex experience
  • Need image of Transforming Audiences conference, transfer these notes on slide to readable notes
  • Media Studies 1, 2, 3

    1. 1. Media Studies 1, 2, 3Thinking about the future of media studies<br />Ben Goldsmith<br />University of Queensland and Australian Film, Television and Radio School<br />B.goldsmith@uq.edu.au<br />Ben.Goldsmith@aftrs.edu.au<br />
    2. 2. Media Studies 1, 2, 3<br />David Gauntlett – Media Studies 1.0 and 2.0<br />Filmmaking and Participatory Culture<br />Responses to Media Studies 2.0<br />New Zealand’s Opportunity?<br />
    3. 3.
    4. 4. Gauntlett’s Media Studies 1.0<br />Expert fetish<br />Classics and canons<br />Traditional media focus<br />Critical resistance to big media<br />Teaching students to ‘read critically’<br />‘Conventional’ research methods<br />Division between audience receivers and expert producers<br />‘Sit back and be told’<br />
    5. 5. Gauntlett’s Media Studies 2.0<br />Everyday meaning, diverse, ordinary participants<br />Long tail, user generated content, DIY media<br />Global media focus, internet and digital media<br />People are already critical, recognise existing knowledge and understanding<br />‘Creative’ research methods<br />Produsage, everybody is creative<br />‘Making-and-doing culture’<br />
    6. 6. ‘Making is Connecting’<br />Passive audiences, passive learners<br />Guy Claxton What is the Point of School?<br />‘learning muscles’: curiosity, courage, investigation, experimentation, imagination, reasoning, sociability, reflection<br />Creative thinking, creative solutions<br />Making things=making the world your own=engagement=investing the world with meaning=connecting<br />
    7. 7. Lego – Serious Play<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13. BazLuhrmann – Set to Screen<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19. Internet TV aggregators<br />
    20. 20. Sweding<br />
    21. 21.
    22. 22.
    23. 23. Scorched<br />
    24. 24. Dark Knight ARG<br />
    25. 25. Transmedia Storytelling<br />Proselytisers: Henry Jenkins/Lance Weiler<br />Digital technologies transform narrative, filmmakers must keep up<br />New relations with ‘audience’, ‘hypersocial logic’ vs. individual viewing<br />Creating ‘layered experience’, adding ‘texture’<br />Work that“pushes beyond its frame”<br />World building and seriality<br />Sceptic: David Bordwell<br />“Most Hollywood and indie films aren’t any good”<br />Need large, motivated fan base<br />“Many films thrive by virtue of their gaps … films risk giving up mystery”<br />Art works gain strength by having firm boundaries<br />Difficulty of critical analysis and evaluation<br />
    26. 26.
    27. 27.
    28. 28. Responses to Media Studies 2.0<br />David Buckingham<br />What’s new?<br />Who’s participating?<br />What are they doing?<br />Who’s making money?<br />Who’s doing the work?<br />And is any of it any good?<br />
    29. 29. David Buckingham<br />What are the educational implications?<br />In defence of media studies<br />
    30. 30. Sonia Livingstone and Ranjana Das: The End of Audiences?<br />
    31. 31. Toby Miller: Media Studies 3.0<br />Holistic, less audience-centric<br />Internationalism<br />Labour<br />Hybrid approaches – ethnography, political economy, aesthetics<br />Diasporas<br />Collective identity and power<br />Gender, race, class, sexuality in everyday life across national lines<br />
    32. 32. Special issue of Television and New Media 10.1 (2009) – ‘My Media Studies’<br />Themes:<br />Acknowledgement of transformation – not return to Media Studies 1.0<br />Argument for greater ‘frottage’ between 1.0 and 2.0<br />Media Studies 2.0 privileges technological access, not true for all, <br />Media Studies 2.0 collapses distinction between form and study of form<br />
    33. 33. Special issue of Television and New Media 10.1 (2009) – ‘My Media Studies’<br />Media Studies 3.0 themes<br />Interdisciplinarity – multidirectional and relational<br />Importance of critique<br />Internationalism – global media studies<br />How to structure and negotiate the overwhelming information environment<br />Materiality of media<br />Environmental impact of media technologies<br />Questions of ownership, media power <br />“Let’s think and do”<br />
    34. 34. Film – NZ’s opportunity<br />My work as ‘production studies’ – desire to embed this, opportunity for NZ to embed this<br />International<br />Relational – from topography to topology<br />Labour<br />Participatory culture – engagement<br />
    35. 35. New Zealand Films?<br />Bungee Jumping of their Own<br />Antarctic Journal<br />
    36. 36. Korean films?<br />A Korean Film<br />

    ×