Target marketing to grow your business sales
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Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com...

Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com

123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.

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Target marketing to grow your business sales Presentation Transcript

  • 1. Use Target Marketing to Grow your Business Sales
    K. Patrice Williams JD
    Chief Marketing Officer
    123 Target Marketing
    www.123TargetMarketing.com
    Website & Logo Development
    Marketing Consulting
    Social Media Campaigns
    Event Promotions
    Publicity
  • 2. Are you Doing Business the same exact way TODAYthat you were doing Business A YEAR AGO?
  • 3. Then you arelosing out on Sales!
  • 4. TODAYis the best time to be in Business
  • 5. Today you can
    Identify and Attract your target audience to YOU!
    • Create an integrated online community presence with your Website, Blog, and Social Media Platforms.
    • 6. Develop deeper relationships and connections with your customers
    • 7. React quickly to the market place (your customers) and conduct market surveys
    • 8. Promote events and advertise products and services inexpensively
  • A YEAR AGO
    • Face to Face Connections
    • 9. Newspaper Advertising
    • 10. Bulletin Boards
    • 11. Events
  • Increase Business Sales
  • 12. Identify your target market
  • 13. Refine your Target Market
  • 14.
    • Gender: Female or Male
    • 15. Age Range
    • 16. Income Range
    • 17. Own or rent? Where?
    • 18. Occupation
    • 19. Nationality
    • 20. Worries, Concerns, Problems
    Target Marketing
    Customer Identity
  • 21. Put these two concepts together to Grow your Business Sales
    Target Marketing
    Building Relationships
    on the Internet
  • 22. Why Internet Marketing?
  • 23. Social Media: What's the Big Deal?
    If your customers on Social Media Platforms…so should you!
  • 24. Does Internet Marketing eliminate Traditional Marketing Techniques?
    NO!!
    But they Compliment each other!
  • 25. Develop Effective Keywords
  • 26. What keywords or keyword phrases most identify with your target market?
  • 27.
  • 28. Prospective Client Model
    If the client cant find you by using the right keywords (keyword phrases)
    – how do they find your information?
  • 29. Develop an internet plan
  • 30.
  • 31. Internet Marketing Goals
  • 32. Use Social Media Platforms to Showcase your Business Brand and Professional Expertise
    • Create a Blog
    • 33. Connect with Your Audience by giving them good content. Show them that you know your industry.
    • 34. Cant write well? Repost (and Credit) content from other writers and sources
    • 35. Are you a chatter box? Create your own radio show in your expertise?
    • 36. Make sure to connect your blog to your Linkedin, Twitter, and Facebook Account
    • Use the same Colors and Logos on your Social Media Sites, Blogs, Websites
    • 37. Repurpose Brochures, Literature, Articles, Flyers on Internet Platforms
    • 38. Use your professional picture consistently
    • 39. Use your professional name consistently
    Ex: If you use the name Jonathan Brown.
    Don’t use John Brown or Jonny Brown online
    Extend your Offline Brand to Your Online Brand
  • 40. Create a Clear Social Media Goals so that when you are online, you wont deviate.
    Only spend 15-30 minutes a day on your Social Media Platforms
    Use Social Media tools like hootsuite or tweetdeck to automate your activity, save time and track results.
    Make it your purpose to spend time building one on one and build a relationship with everyone in your LinkedIn, Facebook and Twitter network!
    Deliver Content and Information that your Target Audience cares about
    Don’t just set up your social media accounts and watch…Engage them by
    POSTING messages on their wall
    RESPONDING to their updates and content
  • 41. Maximize your Internet Presence
  • 42. Decide which Social Media Platform is Right for YOU!
  • 43. View your Social Media Sites as Online Real Estate
    www.namechk.com
  • 44. Personal Page & FANPage
    • Connect with your network, friends, business associates, people you know and reconnect with people in your past.
    • 45. Identify circles of influence
    • 46. Create deeper relationships with your clients
    • 47. Extend to the network of your friends, families and clients.
  • Facebook
    Rules - Netiquette – Keep it Professional, but let down a few Personal Boundaries so that your ‘friends’ can get to know you and connect with you.
    Profiles - Fill out your Profile, include your past jobs and positions, as well as, education so that your network can find you. Include your company website url and what your company does! (ask your employees to do the same)
    Feed your Wall - Allow your blog entries, linkedin, twitter updates to ‘feed’ into your Facebook wall. Feed your wall with relevant industry news links and inspirational quotes.
    Status Update - Post status updates relating to your job search, it keeps it fresh on people’s minds that you are in the market for a job. Say things like "I had a great interview this morning... keep your fingers crossed!" or "I have a networking meeting later today with a company I'm really interested in!"
    Notes - Post a "note" on Facebook, indicating what type of job you are looking for. A note tends to stay on people's screens longer than a status update, and you can write much more.
  • 48. LinkedIn
    Company Search /Company Buzz- Search for the specific partnership company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords
    Portfolio Display – Display your work: Website Designs, Property Management, etc.
    Email – Send an email your LinkedIn network, letting them know what type of job you are looking for.
    Headline - Add your professional headline and take the time to build out your work history.
    Contacts – Connect with former colleagues,
    Applications- Google Presentation/SlideShare Presentations; WordPress/BlogLink (Powered by TypePad); Reading List by Amazon; Tweets
    Ideas: Event Promotion, Product Promotion, Information, Article Sharing
  • 49. Twitter
    Twitter allows you to connect with people you don't know, based on common interests.
  • 50. Twitter
    Basic Networking - Follow people who are involved in areas in your industry.
    Job Postings – While growing your networking connections you will learn about jobs that you will not have otherwise known about.
    Connecting - When someone follows you or you follow them, read their bio thoroughly. If it looks like they work somewhere you might be interested in, or if I think they might be someone who could connect you to others, Get in touch with them.
    Companies – Find people at the companies that you want to work at, or industry professionals. Ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords
    Ideas: Event Promotion, Product Promotion, Information, Article Sharing
  • 51. You Tube
    Video
    Rules - Be tasteful, interesting, informative, engaging and smile
    Profiles - Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!
    Find your Friends - Sync your You tube account with your Gmail, Yahoo, Facebook and Hotmail contacts.
    Feed your Wall - Allow your YouTube entries to ‘feed’ into your Facebook, twitter and LinkedIn wall.
    Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen”
    Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.
  • 52. Flickr: Pictures and Video
    Rules - Be tastful, interesting, informative, engaging and smile
    Profiles - Personalize your profile. Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!
    Feed your Wall - Allow your Flickr Pictures and Video to to‘feed’ into your Facebook wall.
    Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen”
    Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.
  • 53. Flickr
    Upload Photos & Videos
  • 54. QUESTIONS & ANSWERS
    K. Patrice Williams JD
    Chief Marketing Officer
    123 Target Marketing
    www.123TargetMarketing.com
    www.linkedin/in/kpatricewilliams
    www.facebook.com/123targetmarketing.com
    Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops, Professional Consulting, Author Signings “Use the Power of Social Networking”707-557-7007