Use Target Marketing to Grow your Business Sales<br />K. Patrice Williams JD<br />Chief Marketing Officer<br />123 Target ...
Are you Doing Business the same exact way TODAYthat you were doing Business A YEAR AGO?<br />
Then you arelosing out on Sales!<br />
TODAYis the best time to be in Business<br />
Today you can <br />Identify and Attract your target audience to YOU!<br /><ul><li>Create an integrated online community p...
Develop deeper relationships and connections with your customers
React quickly to the market place (your customers) and conduct market surveys
Promote events and advertise products and services inexpensively</li></li></ul><li>A YEAR AGO<br /><ul><li>Face to Face Co...
Newspaper Advertising
Bulletin Boards
Events</li></li></ul><li>Increase Business Sales<br />
Identify your target market<br />
Refine your Target Market<br />
<ul><li>Gender:  Female or Male
Age Range
Income Range
Own or rent?  Where?
Occupation
Nationality
Worries, Concerns, Problems</li></ul>Target Marketing<br />Customer Identity<br />
Put these two concepts together to Grow your Business Sales<br />Target Marketing<br />Building Relationships <br />on the...
Why Internet Marketing?<br />
Social Media:  What's the Big Deal?<br />If your customers on Social Media Platforms…so should you!<br />
Does Internet Marketing eliminate Traditional Marketing Techniques?<br />NO!!<br />But they Compliment each other!<br />
Develop Effective Keywords<br />
What keywords or keyword phrases most identify with your target market?<br />
Prospective Client Model<br />If the client cant find you by using the right keywords (keyword phrases)<br /> – how do the...
Develop an internet plan<br />
Internet Marketing Goals<br />
Use Social Media Platforms to Showcase your Business Brand and Professional Expertise<br /><ul><li>Create a Blog
Connect with Your Audience by giving them good content.  Show them that you know your industry.
Cant write well?  Repost (and Credit) content from other writers and sources
Are you a chatter box?  Create your own radio show in your expertise?
Make sure to connect your blog to your Linkedin, Twitter, and Facebook Account</li></li></ul><li><ul><li>Use the same Colo...
Upcoming SlideShare
Loading in...5
×

Target marketing to grow your business sales

1,425

Published on

Target Marketing to Grow your Business sales by K Patrice Williams of 123 Target Marketing. www.123targetmarketing.com

123 Target Marketing is a Marketing Consulting, Logo & Website Development and Social Media Marketing Company.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,425
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
45
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Target marketing to grow your business sales"

  1. 1. Use Target Marketing to Grow your Business Sales<br />K. Patrice Williams JD<br />Chief Marketing Officer<br />123 Target Marketing<br />www.123TargetMarketing.com<br />Website & Logo Development<br />Marketing Consulting<br />Social Media Campaigns<br />Event Promotions<br />Publicity<br />
  2. 2. Are you Doing Business the same exact way TODAYthat you were doing Business A YEAR AGO?<br />
  3. 3. Then you arelosing out on Sales!<br />
  4. 4. TODAYis the best time to be in Business<br />
  5. 5. Today you can <br />Identify and Attract your target audience to YOU!<br /><ul><li>Create an integrated online community presence with your Website, Blog, and Social Media Platforms.
  6. 6. Develop deeper relationships and connections with your customers
  7. 7. React quickly to the market place (your customers) and conduct market surveys
  8. 8. Promote events and advertise products and services inexpensively</li></li></ul><li>A YEAR AGO<br /><ul><li>Face to Face Connections
  9. 9. Newspaper Advertising
  10. 10. Bulletin Boards
  11. 11. Events</li></li></ul><li>Increase Business Sales<br />
  12. 12. Identify your target market<br />
  13. 13. Refine your Target Market<br />
  14. 14. <ul><li>Gender: Female or Male
  15. 15. Age Range
  16. 16. Income Range
  17. 17. Own or rent? Where?
  18. 18. Occupation
  19. 19. Nationality
  20. 20. Worries, Concerns, Problems</li></ul>Target Marketing<br />Customer Identity<br />
  21. 21. Put these two concepts together to Grow your Business Sales<br />Target Marketing<br />Building Relationships <br />on the Internet<br />
  22. 22. Why Internet Marketing?<br />
  23. 23. Social Media: What's the Big Deal?<br />If your customers on Social Media Platforms…so should you!<br />
  24. 24. Does Internet Marketing eliminate Traditional Marketing Techniques?<br />NO!!<br />But they Compliment each other!<br />
  25. 25. Develop Effective Keywords<br />
  26. 26. What keywords or keyword phrases most identify with your target market?<br />
  27. 27.
  28. 28. Prospective Client Model<br />If the client cant find you by using the right keywords (keyword phrases)<br /> – how do they find your information?<br />
  29. 29. Develop an internet plan<br />
  30. 30.
  31. 31. Internet Marketing Goals<br />
  32. 32. Use Social Media Platforms to Showcase your Business Brand and Professional Expertise<br /><ul><li>Create a Blog
  33. 33. Connect with Your Audience by giving them good content. Show them that you know your industry.
  34. 34. Cant write well? Repost (and Credit) content from other writers and sources
  35. 35. Are you a chatter box? Create your own radio show in your expertise?
  36. 36. Make sure to connect your blog to your Linkedin, Twitter, and Facebook Account</li></li></ul><li><ul><li>Use the same Colors and Logos on your Social Media Sites, Blogs, Websites
  37. 37. Repurpose Brochures, Literature, Articles, Flyers on Internet Platforms
  38. 38. Use your professional picture consistently
  39. 39. Use your professional name consistently</li></ul> Ex: If you use the name Jonathan Brown. <br /> Don’t use John Brown or Jonny Brown online <br />Extend your Offline Brand to Your Online Brand<br />
  40. 40. Create a Clear Social Media Goals so that when you are online, you wont deviate.<br />Only spend 15-30 minutes a day on your Social Media Platforms<br />Use Social Media tools like hootsuite or tweetdeck to automate your activity, save time and track results.<br />Make it your purpose to spend time building one on one and build a relationship with everyone in your LinkedIn, Facebook and Twitter network!<br />Deliver Content and Information that your Target Audience cares about<br />Don’t just set up your social media accounts and watch…Engage them by <br />POSTING messages on their wall<br />RESPONDING to their updates and content<br />
  41. 41. Maximize your Internet Presence<br />
  42. 42. Decide which Social Media Platform is Right for YOU!<br />
  43. 43. View your Social Media Sites as Online Real Estate<br />www.namechk.com<br />
  44. 44. Personal Page & FANPage<br /><ul><li>Connect with your network, friends, business associates, people you know and reconnect with people in your past.
  45. 45. Identify circles of influence
  46. 46. Create deeper relationships with your clients
  47. 47. Extend to the network of your friends, families and clients. </li></li></ul><li>Facebook<br />Rules - Netiquette – Keep it Professional, but let down a few Personal Boundaries so that your ‘friends’ can get to know you and connect with you. <br />Profiles - Fill out your Profile, include your past jobs and positions, as well as, education so that your network can find you. Include your company website url and what your company does! (ask your employees to do the same)<br />Feed your Wall - Allow your blog entries, linkedin, twitter updates to ‘feed’ into your Facebook wall. Feed your wall with relevant industry news links and inspirational quotes.<br />Status Update - Post status updates relating to your job search, it keeps it fresh on people’s minds that you are in the market for a job. Say things like "I had a great interview this morning... keep your fingers crossed!" or "I have a networking meeting later today with a company I'm really interested in!" <br />Notes - Post a "note" on Facebook, indicating what type of job you are looking for. A note tends to stay on people's screens longer than a status update, and you can write much more. <br />
  48. 48. LinkedIn<br />Company Search /Company Buzz- Search for the specific partnership company you are interested in. You search on that company, and hopefully find people who are connected to other people you know. Then, you can ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords<br />Portfolio Display – Display your work: Website Designs, Property Management, etc.<br />Email – Send an email your LinkedIn network, letting them know what type of job you are looking for. <br />Headline - Add your professional headline and take the time to build out your work history.<br />Contacts – Connect with former colleagues, <br />Applications- Google Presentation/SlideShare Presentations; WordPress/BlogLink (Powered by TypePad); Reading List by Amazon; Tweets<br />Ideas: Event Promotion, Product Promotion, Information, Article Sharing<br />
  49. 49. Twitter<br />Twitter allows you to connect with people you don't know, based on common interests. <br />
  50. 50. Twitter<br />Basic Networking - Follow people who are involved in areas in your industry. <br />Job Postings – While growing your networking connections you will learn about jobs that you will not have otherwise known about. <br />Connecting - When someone follows you or you follow them, read their bio thoroughly. If it looks like they work somewhere you might be interested in, or if I think they might be someone who could connect you to others, Get in touch with them. <br />Companies – Find people at the companies that you want to work at, or industry professionals. Ask your personal contact to connect you. You can also view Tweets about the company, Trends and Top Keywords<br />Ideas: Event Promotion, Product Promotion, Information, Article Sharing<br />
  51. 51. You Tube<br />Video<br />Rules - Be tasteful, interesting, informative, engaging and smile<br />Profiles - Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!<br />Find your Friends - Sync your You tube account with your Gmail, Yahoo, Facebook and Hotmail contacts.<br />Feed your Wall - Allow your YouTube entries to ‘feed’ into your Facebook, twitter and LinkedIn wall. <br />Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen” <br />Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.<br />
  52. 52. Flickr: Pictures and Video<br />Rules - Be tastful, interesting, informative, engaging and smile<br />Profiles - Personalize your profile. Fill out your Profile, include your past jobs and position, as well as, education so that your network can find you. Include your company URL!<br />Feed your Wall - Allow your Flickr Pictures and Video to to‘feed’ into your Facebook wall. <br />Titles, Descriptions, Tags - Separate each tag with a space: MrsRuthies Bakery. Or to join 2 words together in one tag, use double quotes: “Ruthie Queen” <br />Ideas - Upload pictures of your company directors, products, new products, logos, events, workshops.<br />
  53. 53. Flickr<br />Upload Photos & Videos<br />
  54. 54. QUESTIONS & ANSWERS<br />K. Patrice Williams JD<br />Chief Marketing Officer<br />123 Target Marketing<br />www.123TargetMarketing.com<br />www.linkedin/in/kpatricewilliams<br />www.facebook.com/123targetmarketing.com<br />Available for Company & Assoc. Presentations, Keynotes, Corporate Workshops, Professional Consulting, Author Signings “Use the Power of Social Networking”707-557-7007<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×