Stand Out From The Crowd<br /> BRANDING<br />
Presented By<br />
“If every last asset we own… were<br />destroyed in a terrible natural <br />disaster, we would be able to <br />borrow al...
WHAT IS A BRAND?<br />WHAT IS A BRAND?<br />A brand is defined as a name, term, sign, symbol, design, or a combination of ...
IT’S REALLY ABOUT…<br />...BEING THE ONLY PROVIDER TO YOUR CONSUMERS PROBLEM<br />
A COMPANY MUST<br />
Connect Emotionally<br />
Have A<br /> Clear Message <br />
Be Credible<br />
Have Customers <br />Loyalty<br />
Motivate The Customer<br />
DEVELOPING      A BRAND    STRATEGY<br />
What product or services do you offer?<br />
What Is Your Businesses Core VALUES?<br />
Who Is Your Target Audience<br />
Why Should The Consumer Choose YOU Over Your Competitor?<br />
BUILDING STRONG BRANDS<br />Brand Positioning<br />Brand Name Selection<br />Brand Sponsorship<br />Brand Development <br />
Brand Positioning<br />Positioning Beliefs and Values <br />(Most Important)<br />Position Benefits<br />(More Important)<...
BRAND NAMESELECTION<br />A Name Should…<br />
Suggest something about the products benefits <br />and qualities<br />
Be easy to <br />pronounce, <br />recognize <br />and remember.<br />
Be Extendable <br />
Translate well into other languages<br />
Be capable of registration and <br />legal protection<br />
BRAND SPONSORSHIP<br />
National Brand: Kleenex, Pepsi, Dole<br />
Private Brand:  Kirkland, Safeway Select, Great Value<br />
Licensed Brand: Hannah Montana lunch boxes to Slayer T-Shirts<br />
Co-brand:Nike Air Jordans, Dr Pepper Lip Smackers<br />
BRANDDEVELOPMENT<br />
Line Extensions<br />
New Brands – Toyotas Scions<br />
Brand Extensions<br />
MULTIPLE BRANDSDIFFERENT POSITIONS <br />
Dove<br />
Axe<br />
WHAT IS BRAND IDENTITY?<br />
<ul><li>A logo
Stationary
Marketing </li></ul>Collateral<br /><ul><li>Products &</li></ul>Packaging<br /><ul><li>Apparel Design
Signage
Messages & Actions
All other visual </li></ul>representations…<br />A major role <br />In brand <br />identity <br />is Image…<br />
Once a logo becomes <br />familiar, only then does<br /> accomplish  it’s task <br />of being the face <br />of the compan...
Eccentric Branding<br />
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Branding

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Branding

  1. 1. Stand Out From The Crowd<br /> BRANDING<br />
  2. 2. Presented By<br />
  3. 3. “If every last asset we own… were<br />destroyed in a terrible natural <br />disaster, we would be able to <br />borrow all the money <br />to replace it very<br />quickly because…the<br />brand is more valuable <br />than the totality<br />of all these<br />assets.” <br />– CEO, McDonalds<br />
  4. 4. WHAT IS A BRAND?<br />WHAT IS A BRAND?<br />A brand is defined as a name, term, sign, symbol, design, or a combination of these that identifies the products or services of one seller and differentiates them from those of the competitors. <br />
  5. 5. IT’S REALLY ABOUT…<br />...BEING THE ONLY PROVIDER TO YOUR CONSUMERS PROBLEM<br />
  6. 6. A COMPANY MUST<br />
  7. 7. Connect Emotionally<br />
  8. 8. Have A<br /> Clear Message <br />
  9. 9. Be Credible<br />
  10. 10. Have Customers <br />Loyalty<br />
  11. 11. Motivate The Customer<br />
  12. 12. DEVELOPING A BRAND STRATEGY<br />
  13. 13. What product or services do you offer?<br />
  14. 14. What Is Your Businesses Core VALUES?<br />
  15. 15. Who Is Your Target Audience<br />
  16. 16. Why Should The Consumer Choose YOU Over Your Competitor?<br />
  17. 17. BUILDING STRONG BRANDS<br />Brand Positioning<br />Brand Name Selection<br />Brand Sponsorship<br />Brand Development <br />
  18. 18. Brand Positioning<br />Positioning Beliefs and Values <br />(Most Important)<br />Position Benefits<br />(More Important)<br />Position Attributes<br />(Least Important)<br />…Defines Brand By Attributes<br />
  19. 19. BRAND NAMESELECTION<br />A Name Should…<br />
  20. 20. Suggest something about the products benefits <br />and qualities<br />
  21. 21. Be easy to <br />pronounce, <br />recognize <br />and remember.<br />
  22. 22. Be Extendable <br />
  23. 23. Translate well into other languages<br />
  24. 24. Be capable of registration and <br />legal protection<br />
  25. 25. BRAND SPONSORSHIP<br />
  26. 26. National Brand: Kleenex, Pepsi, Dole<br />
  27. 27. Private Brand: Kirkland, Safeway Select, Great Value<br />
  28. 28. Licensed Brand: Hannah Montana lunch boxes to Slayer T-Shirts<br />
  29. 29. Co-brand:Nike Air Jordans, Dr Pepper Lip Smackers<br />
  30. 30. BRANDDEVELOPMENT<br />
  31. 31. Line Extensions<br />
  32. 32. New Brands – Toyotas Scions<br />
  33. 33. Brand Extensions<br />
  34. 34. MULTIPLE BRANDSDIFFERENT POSITIONS <br />
  35. 35. Dove<br />
  36. 36. Axe<br />
  37. 37. WHAT IS BRAND IDENTITY?<br />
  38. 38. <ul><li>A logo
  39. 39. Stationary
  40. 40. Marketing </li></ul>Collateral<br /><ul><li>Products &</li></ul>Packaging<br /><ul><li>Apparel Design
  41. 41. Signage
  42. 42. Messages & Actions
  43. 43. All other visual </li></ul>representations…<br />A major role <br />In brand <br />identity <br />is Image…<br />
  44. 44. Once a logo becomes <br />familiar, only then does<br /> accomplish it’s task <br />of being the face <br />of the company.<br />
  45. 45.
  46. 46. Eccentric Branding<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52. Monocledesign.co@gmail.com<br />Speakers: Alex Trochet , Garrett Balliett, Heather Ryder, Jake Calvin<br />
  53. 53. CITATIONS<br />http://justcreativedesign.com/2010/04/06/branding-identity-logo-design-explained/<br />http://www.businessweek.com/innovate/brandequity/<br />http://smallbizbee.com/index/2010/01/11/importance-brand-identity-logo/<br />http://spyrestudios.com/the-many-names-of-a-design-business/<br />http://www.bnet.com/blog/harvard/rebuild-your-personal-brand-by-starting-with-strengths/10565<br />http://www.youtube.com/watch?v=wsvkJ9Jc1eY<br />http://www.youtube.com/watch?v=vmG9jzCHtSQ<br />http://blogs.hbr.org/haque/2011/02/rethinking_the_idea_of_the_bra.html<br />http://www.dangleacarrot.com/images/Employee-Motivation-4%20%28250%29.jpg<br />http://news.cnet.com/i/bto/20071129/Loyalty.jpg<br />
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