Social Media Political Campaigns
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Social Media Political Campaigns

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A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.

A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.

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Transcript

  • 1. From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
  • 2. As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
  • 3. EDUCATION (LISTENING) PRESENCE STRATEGY (ENGAGEMENT) (COLLABORATION)
  • 4. EDUCATION AND LISTENING THINK BEFORE BUILDING
  • 5. How do they feel –About my brand? –About my message? –About my community?
  • 6. What are they talking about? Regional issues? • Cities: Snohomish, Seattle, Bellevue, etc • Neighborhoods: schools, companies, organizations Individuals? • Supporters – Influencers – Detractors News & Events? • Council meetings – city events – headlines
  • 7. Who is talking? • Are they influential? • What networks are they involved with? • How can I engage them?
  • 8. PRESENCE & ENGAGEMENT DECIDING WHERE TO GO
  • 9. FIRST: understand that any person (including you) exists in multiple places.
  • 10. SECOND: realize your target. As an example: everyone building a campaign wants favorable press coverage.
  • 11. THIS IS OLD JOURNALISM
  • 12. THIS IS NEW JOURNALISM
  • 13. CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE
  • 14. STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
  • 15. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia