From the viewpoint of someone online,
inquiring minds only know what Google helps
us find or what our social network tells us.

As a political leader: personal brand becomes
an essential consideration of how people
perceive the campaign, the message and the
individual.

EDUCATION
(LISTENING)
PRESENCE STRATEGY
(ENGAGEMENT) (COLLABORATION)

EDUCATION AND LISTENING
THINK BEFORE BUILDING

How do they feel
–About my brand?
–About my message?
–About my community?

What are they talking about?
Regional issues?
• Cities: Snohomish, Seattle, Bellevue, etc
• Neighborhoods: schools, companies, organizations
Individuals?
• Supporters – Influencers – Detractors
News & Events?
• Council meetings – city events – headlines

Who is talking?
• Are they influential?
• What networks are they involved with?
• How can I engage them?

PRESENCE & ENGAGEMENT
DECIDING WHERE TO GO

FIRST: understand that any person
(including you) exists in multiple places.

SECOND: realize your target.
As an example: everyone building a campaign
wants favorable press coverage.

THIS IS OLD JOURNALISM

THIS IS NEW JOURNALISM

CONNECT WITH YOUR AUDIENCE
WHEN AND WHERE THEY ARE

STRATEGY & COLLABORATION
LEVERAGING YOUR NETWORK
PRESENT YOUR BEST FACE
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE

Thank You, Questions Please.
Barry Hurd
123SocialMedia.com
http://twitter.com/123socialmedia