Growing Business Partners w Social Media

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Growing Business Partners w Social Media

  1. 1. Growing Business Partners<br />with Social Media<br />
  2. 2. New Media SynergyBarry Hurd.com TimReha.com<br />
  3. 3. Annual Growth of Conversation(representing # of new users joining the conversation)<br />2007<br />2008<br />2009<br />342MILLION<br />342MILLION<br />588MILLION<br />In 2010, roughly 75% of digital conversation with “content” is now happening somewhere other than the site it originated on. <br />
  4. 4. 3G MOBILE TO<br />2014<br />2009<br />9%<br />74%<br />40%<br />38%<br />92%<br />91%<br />39%<br />100%<br />CHINA: 747.4 million subscribers<br />US: 285.6 million subscribers<br />37%<br />35%<br />INDIA: 525.2 million subscribers<br />17%<br />7%<br />7%<br />4%<br />In 2010, 5 billion of 6.8 billion humans will be mobile subscribers (over 70% world population) <br />SOURCES: Morgan Stanley - December 2009eMarketer – February 2010<br />International Telecommunications Union – February 2010<br />
  5. 5. DIGITAL AUDIENCE<br />Business Topics, Product Brands, Executive Names, etc <br />
  6. 6.
  7. 7. Your Brand Keyword <br />PAID<br />PAID<br />ORGANIC<br />
  8. 8. AVERAGE PAGE EXPOSURE:36.6 seconds<br />Your Brand Keyword <br />BRAND<br />VISBILITY<br />BRAND<br />VISBILITY<br />100<br />90<br />80<br />PAID<br />50<br />40<br />30<br />20<br />10<br />10<br />10<br />10<br />PAID<br />CLICK & AUDIENCE<br />SHARE<br />BRAND<br />VISIBILITY<br />42.4<br />11.8<br />8.4<br />6.2<br />4.9<br />4.1<br />3.4<br />3.1<br />2.7<br />2.9<br />100<br />100<br />100<br />85<br />60<br />50<br />50<br />30<br />30<br />20<br />ORGANIC<br />
  9. 9. AVERAGE PAGE EXPOSURE:36.6 seconds<br />Your Brand Keyword <br />BRAND<br />VISBILITY<br />BRAND<br />VISBILITY<br />100<br />90<br />80<br />PAID<br />50<br />40<br />30<br />20<br />10<br />10<br />10<br />10<br />PAID<br />CLICK & AUDIENCE<br />SHARE<br />BRAND<br />VISIBILITY<br />42.4<br />11.8<br />8.4<br />6.2<br />4.9<br />4.1<br />3.4<br />3.1<br />2.7<br />2.9<br />100<br />100<br />100<br />85<br />60<br />50<br />50<br />30<br />30<br />20<br />ORGANIC<br />
  10. 10. A few reasons “tweeting” matters<br />
  11. 11. A few reasons “video” matters<br />
  12. 12. Keyword: Disney Interactive<br />
  13. 13. Keyword: Disney Interactive<br />Last 12 months<br />Last 90 days<br />Last 7 days<br />
  14. 14.
  15. 15. SITE DATA BY<br />
  16. 16. 880<br />1594<br />294<br />51<br />1735<br />44584<br />144<br />http://www.twellow.com/twellowhood<br />
  17. 17. Google + FireFox+WebMynd<br />
  18. 18. Finding Conversations- SocialMention<br />
  19. 19. Web Users - Addictomatic<br />
  20. 20.
  21. 21. Social Media Checklist<br />Twitter<br />Twitter Follower Group List<br />Re-Tweet Partners Tweets<br />SEO'd Inbound Links<br />Company to Company<br />WTIA to Company<br />Friend Up <br />Twitter<br />Linkedin<br />Facebookpage<br />Syndicate / Link<br />Twitter<br />Facebook<br />Linkedin<br />Delicious<br />Reddit<br />StumbleUpon<br />Digg<br />TOOLS TO USE<br />SocialMention.com<br />Addictomatic.com<br />Google.com/insightshttps://adwords.google.com/select/TrafficEstimatorSandbox<br />Compete.com<br />
  22. 22. Thank You, Questions Please. <br />Barry@NewMediaSynergy.com<br />Tim@NewMediaSynergy.com<br />

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