Business Social Media
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Business Social Media

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Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of ...

Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.

Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value

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Business Social Media Presentation Transcript

  • 1. EVOLVING YOUR BUSINESS MODEL with PRESENTED BY BARRY HURD 123SOCIALMEDIA.COM
  • 2. A bit about me. Barry Hurd President of 123SocialMedia.com. Program Director of Social Media Club Seattle Has presented to a variety of client and business networks including the Master Builders Association, The Executive Network of Seattle, MIT Enterprise Forums, The Village Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni Network, National Association of Realtors, Microsoft, and Social Media Club. He has received press coverage from such sources as the Seattle PI, Q13 Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)
  • 3. DO YOU KNOW WHAT TWITTER IS?
  • 4. DO YOU KNOW HOW FAST TWITTER IS GROWING? 2008 YEARLY GROWTH RATE 1350% According to Nielsen, Twitter currently has 7 million unique monthly visitors. At that rate, it will have roughly 100 million visitors this time next year.
  • 5. “Twitter, whose expansive micro-messaging network is becoming an online circulatory system for news, pumping information between media organs, consumers and businesses themselves.”
  • 6. DO YOU KNOW In March, YouTube Reached 100 million monthly viewers 6.3 billion videos were viewed At an average stay of 16:15 minutes per user In 2009, YouTube is expected to reach 75 billion video streams 375 million unique visitors
  • 7. DO YOU KNOW Facebook has grown from 100 to 200 million in less than 8 months. Nielsen latest report shows that social networking is more popular than e-mail. 66.8% of Internet users have used social networks, while only 65.1% have used email.
  • 8. DO YOU KNOW
  • 9. This isn’t about Twitter Facebook or YouTube
  • 10. It is about understanding communication It is about your network It is about connecting people It is about your business
  • 11. SO, WHY ASK WHY?
  • 12. THINGS ARE CHANGING
  • 13. THE CHANGE IS GLOBAL WE ARE NOT THE LEADER
  • 14. DECISION MAKERS NEED TO THINK AHEAD
  • 15. So what is “IT” Social Media includes hundreds of communication channels interacting with your brand and professional message. It affects • Sales • Legal • Marketing • Recruiting • Public Relations • Investor Confidence • Internal Project Teams • Executive Communication • Stock, Reputation, Brand Value
  • 16. Independent Sources These may be viewed as singular items or strategically tied together to enforce a comprehensive message. Businesses that rely on singular points of interaction risk placing all their eggs in one basket.
  • 17. SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, YOUNG OR OLD.
  • 18. WHERE AM I? REVIEW YOUR DIGITAL PRESENCE HOW MANY POINTS OF CONTACT DO YOU HAVE? ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE? DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED? DO YOU UNDERSTAND WHERE THEY ARE GOING?
  • 19. WHERE ARE THEY?
  • 20. What can social media do? FROM MASHABLE.COM – “Social Media Club Seattle: With monthly gatherings, 750+ members on Facebook, and a dedicated core team evangelizing events, it’s shocking to learn that Social Media Club Seattle only launched in January of this year. Although the re-launched club is not even 6 months old, its events have quickly become a hotspot for meeting great social media minds and discussing social media with outside speakers.”
  • 21. In three months Held three paid back-to-back events, January through March. Ranging from 125 to 200 attendees. Corporate sponsored by Microsoft, HR Block, Online Marketing Summit, Visible Technologies. Established 800+ Facebook members, 1750+ Twitter Followers, and SMCseattle.com community. Received press coverage from Seattle PI, Q13 Fox, Mashable, and more. Without a budget.
  • 22. QUESTIONS TO ASK DOES MY TEAM HAVE A BELIEVER? DOES MY TEAM “GET” THE NET? WHAT IS MY COMPANY BRAND? WHAT IS MY PROFESSIONAL VOICE? WHAT IS MY TARGET AUDIENCE? WHO OWNS ALL THIS STUFF? WHAT ARE THE INDUSTRY HANG OUTS? DO I HAVE EMPLOYEE ACTIVITY? ARE THERE CONSUMER CONVERSATIONS? WHAT CONTENT DO I HAVE? WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE? WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE? WHAT IS OUR POLICY ON THIS? HOW WILL I MEASURE SUCCESS? COMPETITORS (RETURN TO QUESTION ONE- RINSE, REPEAT.)
  • 23. TOOLS YOU CAN USE TODAY
  • 24. FireFox - WebMynd
  • 25. Top Search - Addictomatic
  • 26. Outreach - 123people.com
  • 27. Recommended reading Our blog at 123socialmedia.com or http://twitter.com/123socialmedia Wave 3 Report – Universal McCann Search Engine Results 2010 – Enquiro Research Alltop.com – industry specific blogs
  • 28. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia