EVOLVING YOUR
BUSINESS MODEL
with
PRESENTED BY
BARRY HURD
123SOCIALMEDIA.COM

A bit about me.
Barry Hurd
President of 123SocialMedia.com.
Program Director of Social Media Club Seattle
Has presented to a variety of client and business networks
including the Master Builders Association, The Executive Network
of Seattle, MIT Enterprise Forums, The Village Bellevue,
ClubCorp – Columbia Tower Club, CASE Alumni Network,
National Association of Realtors, Microsoft, and Social Media
Club.
He has received press coverage from such sources as the Seattle PI, Q13 Fox
Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business
Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable,
Everett Herald, King County Business Journal, and The National Law Journal
(Law.com)

DO YOU KNOW WHAT TWITTER IS?

DO YOU KNOW HOW FAST
TWITTER IS GROWING?
2008 YEARLY GROWTH RATE 1350%
According to Nielsen, Twitter currently has
7 million unique monthly visitors.
At that rate, it will have roughly
100 million visitors this time next year.

“Twitter, whose expansive micro-messaging
network is becoming an online circulatory
system for news, pumping information between
media organs, consumers and businesses
themselves.”

DO YOU KNOW
In March, YouTube
Reached 100 million monthly viewers
6.3 billion videos were viewed
At an average stay of 16:15 minutes per user
In 2009, YouTube is expected
to reach 75 billion video streams
375 million unique visitors

DO YOU KNOW
Facebook has grown from
100 to 200 million
in less than 8 months.
Nielsen latest report shows that social
networking is more popular than
e-mail. 66.8% of Internet users
have used social networks,
while only 65.1% have used email.

DO YOU KNOW

This isn’t about Twitter
Facebook
or YouTube

It is about understanding communication
It is about your network
It is about connecting people
It is about your business

SO, WHY ASK WHY?

THINGS ARE CHANGING

THE CHANGE IS GLOBAL
WE ARE NOT THE LEADER

DECISION MAKERS NEED
TO THINK AHEAD

So what is “IT”
Social Media
includes hundreds of
communication channels
interacting with your brand and
professional message.
It affects
• Sales
• Legal
• Marketing
• Recruiting
• Public Relations
• Investor Confidence
• Internal Project Teams
• Executive Communication
• Stock, Reputation, Brand Value

Independent Sources
These may be viewed as singular
items or strategically tied together
to enforce a comprehensive
message.
Businesses that rely on singular
points of interaction risk placing all
their eggs in one basket.

SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE,
YOUNG OR OLD.

WHERE AM I?
REVIEW YOUR DIGITAL PRESENCE
HOW MANY POINTS OF CONTACT DO YOU HAVE?
ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE?
DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED?
DO YOU UNDERSTAND WHERE THEY ARE GOING?

WHERE ARE THEY?

What can social media do?
FROM MASHABLE.COM –
“Social Media Club Seattle: With monthly gatherings, 750+ members on
Facebook, and a dedicated core team evangelizing events, it’s shocking to
learn that Social Media Club Seattle only launched in January of this year.
Although the re-launched club is not even 6 months old, its events have
quickly become a hotspot for meeting great social media minds and
discussing social media with outside speakers.”

In three months
Held three paid back-to-back events, January through March.
Ranging from 125 to 200 attendees.
Corporate sponsored by Microsoft, HR Block,
Online Marketing Summit, Visible Technologies.
Established 800+ Facebook members,
1750+ Twitter Followers, and SMCseattle.com community.
Received press coverage from Seattle PI, Q13 Fox, Mashable, and
more.
Without a budget.

QUESTIONS TO ASK
DOES MY TEAM HAVE A BELIEVER?
DOES MY TEAM “GET” THE NET?
WHAT IS MY COMPANY BRAND?
WHAT IS MY PROFESSIONAL VOICE?
WHAT IS MY TARGET AUDIENCE?
WHO OWNS ALL THIS STUFF?
WHAT ARE THE INDUSTRY HANG OUTS?
DO I HAVE EMPLOYEE ACTIVITY?
ARE THERE CONSUMER CONVERSATIONS?
WHAT CONTENT DO I HAVE?
WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE?
WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE?
WHAT IS OUR POLICY ON THIS?
HOW WILL I MEASURE SUCCESS?
COMPETITORS (RETURN TO QUESTION ONE- RINSE, REPEAT.)

TOOLS YOU CAN USE TODAY

FireFox - WebMynd

Top Search - Addictomatic

Outreach - 123people.com

Recommended reading
Our blog at 123socialmedia.com or
http://twitter.com/123socialmedia
Wave 3 Report – Universal McCann
Search Engine Results 2010 – Enquiro Research
Alltop.com – industry specific blogs

Thank You, Questions Please.
Barry Hurd
123SocialMedia.com
http://twitter.com/123socialmedia