Brand Building with Social Media

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Brand Building with Social Media - Presentation Transcript

  1.  
  2. A bit about me .
    • Barry Hurd
    • President of 123SocialMedia.com . Program Director of Social Media Club Seattle
          • Has presented to a variety of client and business networks including the Master Builders Association, The Executive Network of Seattle, MIT Enterprise Forums, The Village Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni Network, National Association of Realtors, Microsoft, and Social Media Club.
    • He has received press coverage from such sources as the Seattle PI, Q13 Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)
  3. THINK OLD = SLOW
  4. THINK…
  5.  
  6. THINK BEFORE BUILDING
  7. THINK STRATEGY - ASK QUESTIONS
    • WHERE ARE MY
    • CONSUMERS ?
    • WHERE ARE MY
    • EMPLOYEES ?
    • WHO DO I WANT TO
    • NETWORK WITH ?
  8. THINK DIRECTION
    • DON’T START WITHOUT ONE
    • SALES
    • PARTNERSHIPS
    • COMMUNITY INVOLVEMENT
    • RECRUITING
    • PUBLIC RELATIONS
    • INVESTOR COMMUNICATIONS
  9. THINK PROFESSIONAL
    • PRESENT YOUR BEST FACE
    • PEER ENDORSEMENT
    • TESTIMONIALS
    • CERTIFICATIONS
    • GROUP MEMBERSHIPS
    • SUCCESS STORIES
    • INDUSTRY INSIGHT
    • CUSTOMER SERVICE
  10. THINK TRANSPARENT
    • PEEL AWAY THE HYPE
      • FIND A REAL VOICE
      • TAKE A STAND
      • STATE AN OPINION
  11. THINK RESEARCH
    • Find Your Niche
    • Industry Blogs
      • Alltop
      • Technorati
    • Competitive Information
      • Google
      • Compete
      • 123People
  12. THINK WHY ?
  13. REALIZE, AN ARMY OF ONE IS NOT AN ARMY
  14. REALIZE YOU NEED HELP
    • THE MORE YOU HAVE
    • THE MORE
    • YOU CAN ACCOMPLISH
  15. REALIZE PEOPLE ARE SEARCHING
  16. REMEMBER THIS MEETING ?
    • YOU SHARE A CONVERSATION WITH FIVE OTHERS
    • TWO OF THEM MEET YOU THE FOLLOWING WEEK
    • PERHAPS ONE OF THEM CONTACTS YOU
    • YOU KNOW ONE IN THREE DO BUSINESS
    • BOTTOM LINE RESULT
    • YOUR HOUR = 1/3 OF A TRANSACTION
  17. THIS IS AN OLD SCHOOL NETWORK
  18. THIS IS A SOCIAL MEDIA NETWORK
  19. THIS IS OLD JOURNALISM
  20. THIS IS NEW JOURNALISM
  21. THIS IS A WEBSITE
  22. THIS IS A WEB PRESENCE
  23. SOCIAL MEDIA = EXPOSURE
  24.  
  25. DON’T FORGET - MEASUREMENT
    • GOOGLE ANALYTICS
    • FEEDBURNER
    • WOOPRA
    • User Information
    • CRAZYEGG
    • USERVOICE
    • POLL DADDY
  26. Other useful reading
    • Our blog at 123socialmedia.com or http://twitter.com/123socialmedia
    • Wave 3 Report – Universal McCann
    • Search Engine Results 2010 – Enquiro Research
    • Alltop.com – industry specific blogs
  27. ITS A FRIENDLY WAY TO GET ON TOP
  28. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia

+ 123socialmedia123socialmedia, 6 months ago

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