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Brand Building with Social Media

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Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and......

Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and technology.

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Transcript

  • 1.  
  • 2. A bit about me .
    • Barry Hurd
    • President of 123SocialMedia.com . Program Director of Social Media Club Seattle
          • Has presented to a variety of client and business networks including the Master Builders Association, The Executive Network of Seattle, MIT Enterprise Forums, The Village Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni Network, National Association of Realtors, Microsoft, and Social Media Club.
    • He has received press coverage from such sources as the Seattle PI, Q13 Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)
  • 3. THINK OLD = SLOW
  • 4. THINK…
  • 5.  
  • 6. THINK BEFORE BUILDING
  • 7. THINK STRATEGY - ASK QUESTIONS
    • WHERE ARE MY
    • CONSUMERS ?
    • WHERE ARE MY
    • EMPLOYEES ?
    • WHO DO I WANT TO
    • NETWORK WITH ?
  • 8. THINK DIRECTION
    • DON’T START WITHOUT ONE
    • SALES
    • PARTNERSHIPS
    • COMMUNITY INVOLVEMENT
    • RECRUITING
    • PUBLIC RELATIONS
    • INVESTOR COMMUNICATIONS
  • 9. THINK PROFESSIONAL
    • PRESENT YOUR BEST FACE
    • PEER ENDORSEMENT
    • TESTIMONIALS
    • CERTIFICATIONS
    • GROUP MEMBERSHIPS
    • SUCCESS STORIES
    • INDUSTRY INSIGHT
    • CUSTOMER SERVICE
  • 10. THINK TRANSPARENT
    • PEEL AWAY THE HYPE
      • FIND A REAL VOICE
      • TAKE A STAND
      • STATE AN OPINION
  • 11. THINK RESEARCH
    • Find Your Niche
    • Industry Blogs
      • Alltop
      • Technorati
    • Competitive Information
      • Google
      • Compete
      • 123People
  • 12. THINK WHY ?
  • 13. REALIZE, AN ARMY OF ONE IS NOT AN ARMY
  • 14. REALIZE YOU NEED HELP
    • THE MORE YOU HAVE
    • THE MORE
    • YOU CAN ACCOMPLISH
  • 15. REALIZE PEOPLE ARE SEARCHING
  • 16. REMEMBER THIS MEETING ?
  • 17.
    • YOU SHARE A CONVERSATION WITH FIVE OTHERS
    • TWO OF THEM MEET YOU THE FOLLOWING WEEK
    • PERHAPS ONE OF THEM CONTACTS YOU
    • YOU KNOW ONE IN THREE DO BUSINESS
    • BOTTOM LINE RESULT
    • YOUR HOUR = 1/3 OF A TRANSACTION
  • 18. THIS IS AN OLD SCHOOL NETWORK
  • 19. THIS IS A SOCIAL MEDIA NETWORK
  • 20. THIS IS OLD JOURNALISM
  • 21. THIS IS NEW JOURNALISM
  • 22. THIS IS A WEBSITE
  • 23. THIS IS A WEB PRESENCE
  • 24. SOCIAL MEDIA = EXPOSURE
  • 25.  
  • 26. DON’T FORGET - MEASUREMENT
    • GOOGLE ANALYTICS
    • FEEDBURNER
    • WOOPRA
    • User Information
    • CRAZYEGG
    • USERVOICE
    • POLL DADDY
  • 27. Other useful reading
    • Our blog at 123socialmedia.com or http://twitter.com/123socialmedia
    • Wave 3 Report – Universal McCann
    • Search Engine Results 2010 – Enquiro Research
    • Alltop.com – industry specific blogs
  • 28. ITS A FRIENDLY WAY TO GET ON TOP
  • 29. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia