A bit about me.
Barry Hurd
President of 123SocialMedia.com.
Program Director of Social Media Club Seattle
Has presented to...
THINK OLD = SLOW
THINK…
THINK BEFORE BUILDING
THINK STRATEGY - ASK QUESTIONS
WHERE ARE MY
CONSUMERS ?
WHERE ARE MY
EMPLOYEES ?
WHO DO I WANT TO
NETWORK WITH ?
THINK DIRECTION
DON’T START WITHOUT ONE
SALES
PARTNERSHIPS
COMMUNITY INVOLVEMENT
RECRUITING
PUBLIC RELATIONS
INVESTOR COMM...
THINK PROFESSIONAL
PRESENT YOUR BEST FACE
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
I...
THINK TRANSPARENT
PEEL AWAY THE HYPE
FIND A REAL VOICE
TAKE A STAND
STATE AN OPINION
THINK RESEARCH
Find Your Niche
Industry Blogs
Alltop
Technorati
Competitive Information
Google
Compete
123People
THINK
WHY ?
REALIZE, AN ARMY OF ONE
IS NOT AN ARMY
REALIZE YOU NEED HELP
THE MORE YOU HAVE
THE MORE
YOU CAN ACCOMPLISH
REALIZE PEOPLE ARE SEARCHING
REMEMBER THIS MEETING ?
YOU SHARE A CONVERSATION WITH FIVE OTHERS
TWO OF THEM MEET YOU THE FOLLOWING WEEK
PERHAPS ONE OF THEM CONTACTS YOU
YOU KNO...
THIS IS AN OLD SCHOOL NETWORK
THIS IS A SOCIAL MEDIA NETWORK
THIS IS OLD JOURNALISM
THIS IS NEW JOURNALISM
THIS IS A WEBSITE
THIS IS A WEB PRESENCE
SOCIAL MEDIA = EXPOSURE
DON’T FORGET - MEASUREMENT
GOOGLE ANALYTICS
FEEDBURNER
WOOPRA
User Information
CRAZYEGG
USERVOICE
POLL DADDY
Other useful reading
Our blog at 123socialmedia.com or
http://twitter.com/123socialmedia
Wave 3 Report – Universal McCann
...
ITS A FRIENDLY WAY
TO GET ON TOP
Thank You, Questions Please.
Barry Hurd
123SocialMedia.com
http://twitter.com/123socialmedia
Brand Building with Social Media
Brand Building with Social Media
Brand Building with Social Media
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Brand Building with Social Media

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Social Media is a powerful tool for building brand and reputation online. This slidedeck presents that ideas behind the function and gives some visual examples of the changes in mindset and technology.

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Transcript of "Brand Building with Social Media"

  1. 1. A bit about me. Barry Hurd President of 123SocialMedia.com. Program Director of Social Media Club Seattle Has presented to a variety of client and business networks including the Master Builders Association, The Executive Network of Seattle, MIT Enterprise Forums, The Village Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni Network, National Association of Realtors, Microsoft, and Social Media Club. He has received press coverage from such sources as the Seattle PI, Q13 Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)
  2. 2. THINK OLD = SLOW
  3. 3. THINK…
  4. 4. THINK BEFORE BUILDING
  5. 5. THINK STRATEGY - ASK QUESTIONS WHERE ARE MY CONSUMERS ? WHERE ARE MY EMPLOYEES ? WHO DO I WANT TO NETWORK WITH ?
  6. 6. THINK DIRECTION DON’T START WITHOUT ONE SALES PARTNERSHIPS COMMUNITY INVOLVEMENT RECRUITING PUBLIC RELATIONS INVESTOR COMMUNICATIONS
  7. 7. THINK PROFESSIONAL PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
  8. 8. THINK TRANSPARENT PEEL AWAY THE HYPE FIND A REAL VOICE TAKE A STAND STATE AN OPINION
  9. 9. THINK RESEARCH Find Your Niche Industry Blogs Alltop Technorati Competitive Information Google Compete 123People
  10. 10. THINK WHY ?
  11. 11. REALIZE, AN ARMY OF ONE IS NOT AN ARMY
  12. 12. REALIZE YOU NEED HELP THE MORE YOU HAVE THE MORE YOU CAN ACCOMPLISH
  13. 13. REALIZE PEOPLE ARE SEARCHING
  14. 14. REMEMBER THIS MEETING ?
  15. 15. YOU SHARE A CONVERSATION WITH FIVE OTHERS TWO OF THEM MEET YOU THE FOLLOWING WEEK PERHAPS ONE OF THEM CONTACTS YOU YOU KNOW ONE IN THREE DO BUSINESS BOTTOM LINE RESULT YOUR HOUR = 1/3 OF A TRANSACTION
  16. 16. THIS IS AN OLD SCHOOL NETWORK
  17. 17. THIS IS A SOCIAL MEDIA NETWORK
  18. 18. THIS IS OLD JOURNALISM
  19. 19. THIS IS NEW JOURNALISM
  20. 20. THIS IS A WEBSITE
  21. 21. THIS IS A WEB PRESENCE
  22. 22. SOCIAL MEDIA = EXPOSURE
  23. 23. DON’T FORGET - MEASUREMENT GOOGLE ANALYTICS FEEDBURNER WOOPRA User Information CRAZYEGG USERVOICE POLL DADDY
  24. 24. Other useful reading Our blog at 123socialmedia.com or http://twitter.com/123socialmedia Wave 3 Report – Universal McCann Search Engine Results 2010 – Enquiro Research Alltop.com – industry specific blogs
  25. 25. ITS A FRIENDLY WAY TO GET ON TOP
  26. 26. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia

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