Brand Building with Social Media

A bit about me .
Barry Hurd
President of 123SocialMedia.com . Program Director of Social Media Club Seattle
Has presented to a variety of client and business networks including the Master Builders Association, The Executive Network of Seattle, MIT Enterprise Forums, The Village Bellevue, ClubCorp – Columbia Tower Club, CASE Alumni Network, National Association of Realtors, Microsoft, and Social Media Club.
He has received press coverage from such sources as the Seattle PI, Q13 Fox Seattle, Alltop, TopRank BigList, Real Estate Magazine, Best Big Business Blogs, Bulldog Reporter, WebProNews, Ragan Communications, Mashable, Everett Herald, King County Business Journal, and The National Law Journal (Law.com)

THINK OLD = SLOW

THINK…

THINK BEFORE BUILDING

THINK STRATEGY - ASK QUESTIONS
WHERE ARE MY
CONSUMERS ?
WHERE ARE MY
EMPLOYEES ?
WHO DO I WANT TO
NETWORK WITH ?

THINK DIRECTION
DON’T START WITHOUT ONE
SALES
PARTNERSHIPS
COMMUNITY INVOLVEMENT
RECRUITING
PUBLIC RELATIONS
INVESTOR COMMUNICATIONS

THINK PROFESSIONAL
PRESENT YOUR BEST FACE
PEER ENDORSEMENT
TESTIMONIALS
CERTIFICATIONS
GROUP MEMBERSHIPS
SUCCESS STORIES
INDUSTRY INSIGHT
CUSTOMER SERVICE

THINK TRANSPARENT
PEEL AWAY THE HYPE
FIND A REAL VOICE
TAKE A STAND
STATE AN OPINION

THINK RESEARCH
Find Your Niche
Industry Blogs
Alltop
Technorati
Competitive Information
Google
Compete
123People

THINK WHY ?

REALIZE, AN ARMY OF ONE IS NOT AN ARMY

REALIZE YOU NEED HELP
THE MORE YOU HAVE
THE MORE
YOU CAN ACCOMPLISH

REALIZE PEOPLE ARE SEARCHING

REMEMBER THIS MEETING ?

YOU SHARE A CONVERSATION WITH FIVE OTHERS
TWO OF THEM MEET YOU THE FOLLOWING WEEK
PERHAPS ONE OF THEM CONTACTS YOU
YOU KNOW ONE IN THREE DO BUSINESS
BOTTOM LINE RESULT
YOUR HOUR = 1/3 OF A TRANSACTION

THIS IS AN OLD SCHOOL NETWORK

THIS IS A SOCIAL MEDIA NETWORK

THIS IS OLD JOURNALISM

THIS IS NEW JOURNALISM

THIS IS A WEBSITE

THIS IS A WEB PRESENCE

SOCIAL MEDIA = EXPOSURE

DON’T FORGET - MEASUREMENT
GOOGLE ANALYTICS
FEEDBURNER
WOOPRA
User Information
CRAZYEGG
USERVOICE
POLL DADDY

Other useful reading
Our blog at 123socialmedia.com or http://twitter.com/123socialmedia
Wave 3 Report – Universal McCann
Search Engine Results 2010 – Enquiro Research
Alltop.com – industry specific blogs

ITS A FRIENDLY WAY TO GET ON TOP

Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia

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Brand Building with Social Media

by 123socialmedia on Apr 29, 2009

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Brand Building with Social Media — Presentation Transcript