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Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content
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Keynote Russell E. Perry (123people) at #Marcom10 on monetization of free web content

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Russell E. Perry, CEO of the leading people search engine 123people, gave a keynote at the Dutch conference #Marcom10 on how to monetize free web content. Please also view the YouTube interview at the …

Russell E. Perry, CEO of the leading people search engine 123people, gave a keynote at the Dutch conference #Marcom10 on how to monetize free web content. Please also view the YouTube interview at the last slide with Russell. Thanks to @Lot Keijzer and @emerce for the video.

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  • 1. The New Web Reality – Revenues Required (or: Business Models are Not Absolute) Russell E. Perry, CEO June 2010 1
  • 2. # 1 Global People Search Service Available in 11 countries Roadmap Q3 2010 3
  • 3. 1 The Secret Sauce 4
  • 4. A Product - aka Phonebook 2.0 5
  • 5. B An Audience online Global 2010 Unique Clients (UC) 45 million Cross Media Visits 54 million Advertising Page Impressions 145 million TV mobile Source: 123people internal data, March 2010
  • 6. C Traffic Source: http://www.alexa.com/siteinfo/123people.com 7
  • 7. 8
  • 8. 9
  • 9. 10
  • 10. 11
  • 11. 2 33 1/3 Longplay 12
  • 12. Free People Search – Where are the Revenues? Pictures Relevant Ad DQ eMail Maps and YP Targeted Ad Mash-Up Result Everyone has Targeted Ad an Amazon List Regional/Local Display Ads 13
  • 13. “MLM” – Multi-Level-Monetization  Universal Access to Content  Managed vs. UG-Content  Re-Package for each User Segment 14
  • 14. 7
  • 15. Cross Media Campaigns Webisode Quick Poll Demo-Mockup Samsung LED campaign, Nov 2009 "30% of all online searches are people related. The world's premier real-time people search service 123people has developed an attractive new advertising channel - people search - next to travel, finance and lifestyle. Together with leading partners we create special web advertising formats for worldwide rollout to address increasing demands in the advertising industry for effective user engagement marketing." Russell E. Perry, CEO 123people.com. 9
  • 16. 3 nEcosystem 17
  • 17. Trendmap 18
  • 18. nEcosystem MLM and Incremental Revenues 500,000,000 19
  • 19. Q Welcome to the closed Internet – where privacy is in your control (?) 20

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