123people online privacy survey results
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123people online privacy survey results

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123people.com and meinungsraum.at conducted a survey regarding online privacy for Data Privacy Day on January 28th 2011. 90% of the respondents feel their personal information is at risk online.

123people.com and meinungsraum.at conducted a survey regarding online privacy for Data Privacy Day on January 28th 2011. 90% of the respondents feel their personal information is at risk online.

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123people online privacy survey results 123people online privacy survey results Presentation Transcript

  • meinungsraum.at January 2011 - 123peoplePrivacy survey 2011 123people privacy survey 2011 Seite 1
  • Content 1. Study Parameters 2. Overall Results 3. Structural Data & Typologies 4. Summary 5. Original Questionnaire 6. Enquiry/Contact 123people privacy survey 2011 Seite 2
  • study parameters 123people privacy survey 2011 Seite 3
  • 1.1 Study Parameters client 123people subject Internet Privacy target group website visitors Austria, Canada, France, Germany, Great Britain, Italy, countries targeted Netherlands, Poland, Spain, Sweden, Switzerland, USA sampling method respondents were invited via Quick-Poll on 123people websites realisation of 5778 online interviews (net sample) response rate 30,9% field time 10th January to 26th January 2011 123people privacy survey 2011 Seite 4
  • 1.2 Response 123people displayed advertising material: missing Bewertung des Angebotes von 123people clicks on ad/answered Quick-Poll 18.679 Websitebesucher started questionnaire: Verlosung eines iPad 7.590 answered at least 75% of the questionnaire = displayed Interviews 5778 123people privacy survey 2011 Seite 5
  • results 123people privacy survey 2011 Seite 6
  • 2.1 Personal information, Reputation & Privacy: Total 90% of respondents feel their personal information at risk Do you feel that your personal information, reputation and privacy are at risk on the Internet today? Indications in %, n=5.778 interviews, 4 point scale 5% 6% 19% Mean 90% 1,5 0% 25% 50% 75% 100% 71%internet useage (almost) daily 90% less than (almost ) daily 88% Yes More than likely Less than likely No female 92%gender male 86% 123people privacy survey 2011 Seite 7
  • 2.1 Personal Information, Reputation & Privacy: Countries US citizens are concerned the most about internet security, Italians the least Do you feel that your personal information, reputation and privacy are at risk on the Internet today? Indications in %, n=5.778 interviews, 4 point scale from 1=“Yes” to 4=“No”, mean values 4,0 3,5 3,0 2,5 2,0 1,89 1,66 1,67 1,63 1,54 1,56 1,5 1,49 1,45 1,41 1,35 1,33 1,30 1,20 1,0 Total GER FR GB IT CA NL AT PL SE CH ES US 123people privacy survey 2011 Seite 8
  • 2.2 Social Network Settings: Total 79% of respondents set social network profiles to “private” if possible If given the option, do you set your profile on social networking sites to "private”? Indications in %, n=5.746 interviews 11% 11% 0% 25% 50% 75% 100% 79%internet usage (almost) daily 81% less than (almost ) daily 74% Yes Sometimes No female 81%gender male 76% 123people privacy survey 2011 Seite 9
  • 2.2 Social Network Settings: Countries 86% of French vs. 63% of Dutch respondents use “private” settings when using social networks If given the option, do you set your profile on social networking sites to "private”? Indications in %, n=5.746 interviews, percentage of people affirming this question is displayed per country, countries sorted in descending order100%90% 86% 83% 83% 83% 81% 79% 79%80% 76% 76% 72% 71%70% 65% 63%60%50%40%30%20%10% 0% TOTAL FR GB US ES AT CH GER CA PL SE IT NL 123people privacy survey 2011 Seite 10
  • 2.3 Regrets posting Online: Total 66% of respondents regret at least sometimes posting personal info online Have you ever regretted posting personal information online? Indications in %, n=5.761 interviews 18% 31% Mean 16% 2,2 66% 0% 25% 50% 75% 100% internet usage 35% (almost) daily 65% less than (almost ) daily 67% Often Sometimes Rarely Never female 69% gender male 62% 123people privacy survey 2011 Seite 11
  • 2.3 Regrets posting Online: Countries Spanish citizens regret posting personal information the most, whereas Italian citizens regret it the least Have you ever regretted posting personal information online? Indications in %, n=5.761 interviews, 4 point scale from 1=“Often” to 4=“Never”, mean values 4,0 3,5 3,0 2,5 2,45 2,43 2,39 2,39 2,29 2,30 2,31 2,27 2,21 2,22 2,15 2,06 2,0 1,92 1,5 1,0 TOTAL GER FR GB IT CA NL AT PL SE CH ES US 123people privacy survey 2011 Seite 12
  • 2.4 Job and Social Networks: Total 11% of respondents lost their job/have been denied a job because of postings in social networks Have you ever been denied or lost a job because of content and/or images you have posted on a social networking site, in your profile or on a blog? Indications in %, n=5.742 interviews 11% 0% 25% 50% internet usage (almost) daily 9% 89% less than (almost ) daily 15% female 10% Yes No gender male 12% 123people privacy survey 2011 Seite 13
  • 2.4 Job and Social Networks: Countries 19% of French vs. 7% of Italien, German and Swedish respondents lost a job or have been denied a job because of content posted on social networks Have you ever been denied or lost a job because of content and/or images you have posted on a social networking site, in your profile or on a blog? Indications in %, n=5.742 interviews, percentage of people affirming this question is displayed per country, countries sorted in descending order50%40%30%20% 19% 14% 11% 11% 10% 10%10% 9% 9% 8% 8% 7% 7% 7% 0% TOTAL FR PL CH ES NL GB US CA AT IT GER SE 123people privacy survey 2011 Seite 14
  • 2.5 Managing & Guarding Online Privacy: Total 56% of respondents think the users themselves are responsible for online privacy, 46% think that this responsibility lies on behalf of data storing companies Who do you think should be responsible for managing and guarding online privacy? Indications in %, n=5.797 interviews, multiple answers are permitted 0% 20% 40% 60% 80% 100% Users themselves 56% Private companies that store the data (social 46%networking sites, databases, blog platforms, etc.) 0% 25% 50% 75% 100% internet usage Government - this issue should be regulated by (almost) daily 58% 30% law less than (almost ) daily 51% Search Engines that find data 26% female 55% gender No one, the Internet is open to the world 6% male 57% 123people privacy survey 2011 Seite 15
  • 2.5 Managing & Guarding Online Privacy: Countries – users vs. private companies In Spain & Italy, to a minimum extent also in Germany, a majority of respondents hold private companies responsible for guarding online privacy. In all other countries the majority thinks the users themselves are responsible. Who do you think should be responsible for managing and guarding online privacy? Indications in %, n=5.797 interviews, multiple answers are permitted, countries sorted in descending order100%90%80%70% 63% 62% 62% 61% 60%60% 56% 57% 56% 56% 56% Users themselves 54%55% 53% 51% 49%50% 46% 46% 44% 42% 41% 41% 41% 41% Private companies that store40% the data (social networking 35% 35% sites, databases, blog 29% platforms, etc.)30%20%10% 0% TOTAL FR GB US NL PL AT CA CH SE GER IT ES 123people privacy survey 2011 Seite 16
  • structural data 123people privacy survey 2011 Seite 17
  • 3.1 structural data Country 0% 10% 20% 30% 40% 50% France 20% US 20% Germany 18% Italy 8% UK 7% Spain 6% Country Number of Interviews France 1.103 Netherlands 5% United States 1.091 Germany 1.018 Poland 5% Great Britain 407 Spain 309 Austria 5% Netherlands 287 Switzerland Poland 272 3% Austria 256 Canada 3% Switzerland 164 Canada 158 Sweden 1% Italy 123 Sweden 35 123people privacy survey 2011 Seite 18
  • 3.1 structural data Gender Mobile Internet Usage Internet Usage 0% 25% 50% 75% 100% 0% 25% 50% 75% 100% daily/almost daily 34% daily/almost daily 82% 48% 52% several times a week 11% several times a week 12% once a week 4% once a week 2% 1 to 3 times a month 4% 1 to 3 times a month 1% female male less often 48% less often 3% Age Present Occupation 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% 14 - 24 years Retired 14% 1% Other office worker/public employee 14% 25 - 34 years 15% Self-employed/small business operator 11% Professional 10% 35 - 44 years 17% In education, school pupil/student 10% 45 - 54 years 19% Currently unemployed 7% Manager, civil servant/official 7% 55 - 64 years 22% Skilled worker, manual worker 6% Housewife/house husband 4% 65 - 74 years 17% Proprietor/head of a large business 3%75 years and older 10% Farmer 1% Currently on maternity leave/sick leave 1% None of these 13% 123people privacy survey 2011 Seite 19
  • Summary 123people privacy survey 2011 Seite 20
  • 4. Summary Personal Information, Reputation & Privacy Privacy issues seem to be very important for internet users. 90% of the respondents worry about internet security issues and think that their personal information, reputation and privacy are at risk on the internet today. These worries can be more frequently observed within female (92%) than male (86%) respondents. Persons that use the internet less than daily are not as concerned about these issues (88%), as persons using internet on a daily basis (90%). When we take a look at the countries we see that US citizens are concerned the most about their personal information, reputations and privacy on the internet. Social Network Settings If given the possibility, 79% of the respondents would set their profile information on social networking sites to “private”. Parallel to their concerns about privacy women (81%) also are more likely to set their social network profile information to “private” than men (76%) are. The same holds for daily users, where 81% would set their social network profile information to “private” Respondents from France (86%), UK (83%), US (83%), Spain (83%), and Austria (81%) are all more likely to set profile information to “private” than the average. On the other side respondents from Germany (76%), Canada (76%), Poland (72%), Sweden (71%), Italy (65%) and the Netherlands (63%) can be found below the cross country average. Switzerland lies exactly on the average of 79%. 123people privacy survey 2011 Seite 21
  • 4. Summary Job and Social Networks 11% of the people taking part in this survey have already been denied or lost a job because of content and/or images they have posted on social networking sites. Even 15% have such experiences when we look at persons using the internet less than daily. This phenomenon seems to be more wide spread in France and Poland, where 19% (France) respectively 14% (Poland) of our respondents indicate that they have been denied or lost a job because of their postings on social networking sites. Whereas in Italy, Germany and Sweden only 7% already made such an experience. Managing & Guarding Online Privacy When asked for the responsibility in managing and guarding online privacy 56% of our respondents state that the users themselves are responsible for that. 58% of daily users (vs. 51% of non daily users) think that they themselves are responsible for these issues. On the other hand 46% think that private companies storing the data (social networking sites, databases, blog platforms, etc.) should be held responsible for guarding online privacy. In Spain & Italy, to a minimum extent also in Germany, a majority of respondents hold private companies responsible for guarding online privacy. In all other countries the majority thinks the users themselves are responsible. 123people privacy survey 2011 Seite 22
  • original questionnaire 123people privacy survey 2011 Seite 23
  • 5. original questionnaire 123people privacy survey 2011 Seite 24
  • 5. original questionnaire 123people privacy survey 2011 Seite 25
  • 5. original questionnaire 123people privacy survey 2011 Seite 26
  • 5. original questionnaire 123people privacy survey 2011 Seite 27
  • 5. original questionnaire 123people privacy survey 2011 Seite 28
  • 5. original questionnaire 123people privacy survey 2011 Seite 29
  • 5. original questionnaire 123people privacy survey 2011 Seite 30
  • 5. original questionnaire 123people privacy survey 2011 Seite 31
  • 5. original questionnaire 123people privacy survey 2011 Seite 32
  • 5. original questionnaire 123people privacy survey 2011 Seite 33
  • 5. original questionnaire 123people privacy survey 2011 Seite 34
  • 7. enquiry/contact head of studies: Herbert Kling Tel: +43 (0)1 512 8900 0 Fax: +43 (0)1 512 8900 399 Mobil: +43 (0) 650 3191 839 Mail: herbert.kling@meinungsraum.at Web: www.meinungsraum.at 123people privacy survey 2011 Seite 35