SWOT MATRIX Strengths Opportunities Innovation : coca-cola took soft drinks Limitless Opportunities : Due to their and made products,packahing,equipment powerful market position and huge and marketing unlike any other company before them. profits that they turn over. Strong Brand Image : Since 1998,Coke Minute Maid : The aim of the Minute has had the most recognizable trademark Maid Company is to be the Coca-Cola in the world. of juices. Production : 10 bottling subsidiaries that are totally controlled by Coca-Cola and Expansion Globally : European local bottlers produce their product. markets still offer potential growth. Loyalty : The strongest display of European consumers drink Coca-Cola brands loyalty shown compared to any on avrage less than twice a week. other brand. Weaknesses Threats Decentralized Management : The company Regional Economy : Coca-Cola is facing does not set common corporate goals. economic threats in some of the geographic Bottling : The relationship that Coca-Cola has areas that have been struck by down turn in the with their independent bottlers is constantly economy. under negotiation. Health Concerns : Complex sugars are normally Stockholders : Remain dedicated to building a the first things get cut off by people who are better business. dieting and Coke is fill of them. Health Risk : More health-conscious consumers Competition : Pepsi Co is attempting lead the due to the health issue that have come up over soft drink industry by cutting into the younger the past years. Coca-Cola has never produced an 13-25 year old demographic. organic product.
CONSUMER BEHAVIOR Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It attempts to understands the buyer decision making process, both individually and in group. It studies characteristics of individual consumers such as demographics, psychographics and behavioural variables in an attempt to understand people’s wants.
STAGES OF THE CONSUMER BUYING PROCESS Problem recognition Information search Evaluation of alternatives Purchase decision Purchase Post-purchase Evaluation
RECOMMENDATIONS The company wants to continue to turn the image of Coca-Cola around. They proceed to invest heavily in developing the potential of their international market. One major focus points is increasing the geographic coverage of the company’s bottling plant. continue to move forward in the development of outside products. still the international project remains an advantage over the competition and should be continuously improved. Coca-Cola should persist in producing lower calorie drinks, more organic products and focus on the building of brand image. Coca-Cola has been a well known product and the brand name stands out, the brand can bring out new items and make newer innovations for loyal customers to try (2009)
INDIA’S ENIVRONMENT Indian culture is made up of many different racial and religious backgrounds Indian culture usually doesn’t discriminate on race, gender, religion and different culture backgrounds. India is currently the 9th largest economic country in the world.
MARKETING OPPORTU NITIES IN INDIA indians make a larger portion of their food purchases in specially stores, they spend their money on personal items like clothing, alcoholic beverages and tobacco. when marketing in india you want to present the consumer with rational reasons to buy and stimulating advertisements that get good emotional responses. It is possible for indian exporters to establish long-term market penetration, increased market share and loyal consumer. The promotion strategies of goods and services must be adapted the cultural context of india. Exporters must tailor their promotional strategies to appeal to a unique culture that is comprised of English, hindi and many speaking countries. Differences in lifestyles between all indians can result in surprisingly difference in consumer behavior decisions.
IMPROVEMENTS SUCCESSES At the end of 2010 Coke 56 bottling plants installed 400 rainwater in india harvesting structures spread across 22 states. 25000 system 85% of of our unit case employees in volume today is india delivered in recyclable bottles and cans. 21 consecutive quarters of growth
CHINA’S INVRONMENT Cultural environment - ( “face” & “guanxi”) Economic environment - ( decline in growth ) Financial environment - ( developing central region ) Political environment - ( pan-blue/green coalitions )
MARKETING OPPORTUNITES IN CHINA– Although Coca-cola can think of many different ways to improve the brand name for future success, they try to implement four main keys to being successful within the company. Many companies may use alternative strategies of how to build a successful company.– Improvement not system replacement as implementation focus : Although almost every plant replaced a previous exiting system, the first objective of the implementation was always to improve the operation of the business. This is what runs the business and should always be first to organize and reconstruct.– One plan at a time : Performance has been taken on in amounts that are manageable to achieve, usually without having to accomplish two assignments at once and without the pressure of doing more than one job in many different places.– Plant ownership/Corporate support : As a company, Coca-Cola provides consulting and training support at a level needed to be successful and help the company continue to be successful as well.– High standards and expectations at performance :– When having a successful company or trying to build one, you must have high expectations that should be met by each associate that works for
Coca-Cola is expecting china to be it’s largest market, according to E. Neville Isdell. China is currently holding the spot of the 4th largest market and chairman comments on it’s rapid growth to being number one. The Coca-Cola company has been in the prcess of building two new bottling factories in East Chins as well as Northwest China’s Xinjiang Uygur Autonomous Region. Combining these two new establishment, makes a strong count of 37 total factories in China.
WARNING ?In 2003, the Centre for Science and Environment(CSE), a non-governmental organization in NewDelhi, said aerated waters produced by soft drinksmanufacturers in India, including multinationalgiants PepsiCo and Coca-Cola, contained toxinsincluding lindane, DDT, malathion and chlorpyrifos— pesticides that can contribute to cancer and abreakdown of the immune system. Tested productsincluded Coke, Pepsi, and several other soft drinks(7Up, Mirinda, Fanta, Thums Up, Limca, Sprite),many produced by The Coca-Cola Company.