21July 2011<br />Private & Confidential | Copyright  2011 @ 121advisor<br />INSURANCE 2.0Ideas in Action<br />Insurance 2....
Insurance 2.0 : Ideas in Action<br />21July 2011<br />Private & Confidential | Copyright  2011 @ 121advisor<br />Page 2<br />
21July 2011<br />Private & Confidential | Copyright  2011 @ 121advisor<br />Page 3<br />Personal<br />Social<br />Edutaini...
Relate to Individual (e.g. Needs & Statuses)
Social Networked with Social Media
Community & Friends, Referral & Recommendation
Indirect Marketing & Selling
More Educating yet Entertaining
More Attractive, Trendy & Fun</li></li></ul><li>Social Media Marketing : FacebookThe Power of Social Network<br />21July 2...
Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”<br />21July 2011<br />Private & Confidential | Copyright ...
Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”<br />21July 2011<br />Private & Con...
Social Media Campaign : FacebookRunning a Campaign to Build Your Base<br />21July 2011<br />Private & Confidential | Copyr...
Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base<br />21July 2011<br />Private & Confidenti...
Mascot MarketingCompare the Meerkat : Fun & Indirect !<br />21July 2011<br />Private & Confidential | Copyright  2011 @ 12...
21July 2011<br />Private & Confidential | Copyright  2011 @ 121advisor<br />Page 10<br />Marketing & Branding with MascotG...
Video MarketingFun Video Channel<br />21July 2011<br />Private & Confidential | Copyright  2011 @ 121advisor<br />Page 11<...
Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !<br />21July 2011<br />Private & Confiden...
Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter<br />21July 2011<br />Private & Confidential | Copyright ...
Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…<br />21July 2011<br />Private & Confidential | Copyright ...
Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)<br />21July 2011<br /...
Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!<br />21July 2011<br />Privat...
Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite<br />21July 2011<br />Private & Confidential | Cop...
Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care<br />21July 2011<br />Private & Confidential ...
Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining!<br />21July 2011<br />Private & Confi...
Marketing & Prospecting via GamesEntertaining & Educating!<br />21July 2011<br />Private & Confidential | Copyright  2011 ...
Prospecting & Services via Blog & ForumCommunity Forums & Blogs<br />21July 2011<br />Private & Confidential | Copyright  ...
Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC<br />21July 2011<br />Private & Confi...
Online Sales with Online ChatConverse and Convert to Sales through Online Agent<br />21July 2011<br />Private & Confidenti...
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Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action

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Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web.

This presentation was presented in the Insurance 2.0 Seminar organized by 121advisor and Webassurance.org on 21st July 2011 at Tropicana Golf Resort, Malaysia.

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Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action

  1. 1. 21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />INSURANCE 2.0Ideas in Action<br />Insurance 2.0 :<br />Connecting Consumers in Social Web<br />By Don Tan, Senior VP<br />Business Consultancy<br />
  2. 2. Insurance 2.0 : Ideas in Action<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 2<br />
  3. 3. 21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 3<br />Personal<br />Social<br />Edutaining<br />Insurance 2.0Online Insurance is getting more…<br /><ul><li>Personalized
  4. 4. Relate to Individual (e.g. Needs & Statuses)
  5. 5. Social Networked with Social Media
  6. 6. Community & Friends, Referral & Recommendation
  7. 7. Indirect Marketing & Selling
  8. 8. More Educating yet Entertaining
  9. 9. More Attractive, Trendy & Fun</li></li></ul><li>Social Media Marketing : FacebookThe Power of Social Network<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 4<br />10%<br />10%<br />Like<br />Share<br />Comment<br />Link<br />Like<br />Share<br />Comment<br />Link<br />Like<br />Share<br />Comment<br />Link<br />YOU<br />100x Friends<br />1,000x Friends<br />
  10. 10. Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 5<br />Friend’s refer Friends (indirectly) !<br />
  11. 11. Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 6<br />3 millions listeners!<br />Recommendations<br />Interactions<br />“Free Marketing” message!<br />
  12. 12. Social Media Campaign : FacebookRunning a Campaign to Build Your Base<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 7<br />Web Contest<br />Reality<br />Show<br />
  13. 13. Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 8<br />Watch Ikea Case Study Video at<br />www.youtube.com/watch?v=s5SuIgloanE<br />Do it on Facebook Page !<br />Simple PHOTO Tagging !<br />
  14. 14. Mascot MarketingCompare the Meerkat : Fun & Indirect !<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 9<br />
  15. 15. 21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 10<br />Marketing & Branding with MascotGeico with Gecko & Aflac with Duck<br />
  16. 16. Video MarketingFun Video Channel<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 11<br />
  17. 17. Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 12<br />Watch Compare the MeerkatVideo at<br />www.youtube.com/watch?v=7YZ710CJ0hM<br />15 millions viewers<br />3 millions viewers<br />3 millions viewers<br />
  18. 18. Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 13<br />
  19. 19. Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 14<br />
  20. 20. Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 15<br />
  21. 21. Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 16<br />
  22. 22. Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 17<br />Watch AXA Insurance’s Case Study at<br />www.youtube.com/watch?v=JZi8fPixDi4<br />
  23. 23. Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 18<br />Webby Awards 2010 & 2011<br />Insurance category Finalist<br />
  24. 24. Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining!<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 19<br />Watch How Health Insurance Works at<br />www.youtube.com/watch?v=17bwRpCLshk<br />
  25. 25. Marketing & Prospecting via GamesEntertaining & Educating!<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 20<br />
  26. 26. Prospecting & Services via Blog & ForumCommunity Forums & Blogs<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 21<br />
  27. 27. Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 22<br />
  28. 28. Online Sales with Online ChatConverse and Convert to Sales through Online Agent<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 23<br />
  29. 29. It’s not about the Technology…<br />… but the Idea & Strategy !<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 24<br />
  30. 30. More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org<br />21July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 25<br />
  31. 31. 121advisor for Insurance 2.0Solution & Services<br />Insurance 2.0<br />Strategy<br />Consultancy<br />Solution & Services<br />Insurance 2.0 Solution & Campaign<br /><ul><li> Design & Development
  32. 32. Solution Implementation
  33. 33. Outsourcing & Managed Services
  34. 34. Campaign Execution
  35. 35. Web Business Strategy
  36. 36. IT Strategy Planning
  37. 37. Requirement Elicitation
  38. 38. Business Process Innovation</li></ul>21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 26<br />Webassurance Channel Implementation<br />
  39. 39. Web 2.0<br />Portal Management<br />Webassurance<br />for Life & General<br />Channel Management Solution<br />S.a.a.S<br />Solutions<br />Webassurance Strategy Consultancy<br />Cyberagency Strategy Consultancy<br />Web Application Hosting & Management<br />Social Media Outsourcing<br />Services<br />Social Media<br />Management<br />Application Processing – <br />Chat Agents – Site Mgmt<br />Artwork – Blog – Content – Design – E-Learning – Games<br />121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 27<br />Setup – Monitor – Report – Engage - Manage<br />
  40. 40. THANK YOU<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Web : www.121advisor.com | Email : mail@121advisor.com<br />Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363<br />Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog<br />Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor<br />21July 2011<br />
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