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Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action
 

Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action

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Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web....

Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web.

This presentation was presented in the Insurance 2.0 Seminar organized by 121advisor and Webassurance.org on 21st July 2011 at Tropicana Golf Resort, Malaysia.

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    Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action Presentation Transcript

    • 21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      INSURANCE 2.0Ideas in Action
      Insurance 2.0 :
      Connecting Consumers in Social Web
      By Don Tan, Senior VP
      Business Consultancy
    • Insurance 2.0 : Ideas in Action
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 2
    • 21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 3
      Personal
      Social
      Edutaining
      Insurance 2.0Online Insurance is getting more…
      • Personalized
      • Relate to Individual (e.g. Needs & Statuses)
      • Social Networked with Social Media
      • Community & Friends, Referral & Recommendation
      • Indirect Marketing & Selling
      • More Educating yet Entertaining
      • More Attractive, Trendy & Fun
    • Social Media Marketing : FacebookThe Power of Social Network
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 4
      10%
      10%
      Like
      Share
      Comment
      Link
      Like
      Share
      Comment
      Link
      Like
      Share
      Comment
      Link
      YOU
      100x Friends
      1,000x Friends
    • Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 5
      Friend’s refer Friends (indirectly) !
    • Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 6
      3 millions listeners!
      Recommendations
      Interactions
      “Free Marketing” message!
    • Social Media Campaign : FacebookRunning a Campaign to Build Your Base
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 7
      Web Contest
      Reality
      Show
    • Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 8
      Watch Ikea Case Study Video at
      www.youtube.com/watch?v=s5SuIgloanE
      Do it on Facebook Page !
      Simple PHOTO Tagging !
    • Mascot MarketingCompare the Meerkat : Fun & Indirect !
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 9
    • 21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 10
      Marketing & Branding with MascotGeico with Gecko & Aflac with Duck
    • Video MarketingFun Video Channel
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 11
    • Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 12
      Watch Compare the MeerkatVideo at
      www.youtube.com/watch?v=7YZ710CJ0hM
      15 millions viewers
      3 millions viewers
      3 millions viewers
    • Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 13
    • Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 14
    • Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 15
    • Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 16
    • Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 17
      Watch AXA Insurance’s Case Study at
      www.youtube.com/watch?v=JZi8fPixDi4
    • Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 18
      Webby Awards 2010 & 2011
      Insurance category Finalist
    • Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining!
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 19
      Watch How Health Insurance Works at
      www.youtube.com/watch?v=17bwRpCLshk
    • Marketing & Prospecting via GamesEntertaining & Educating!
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 20
    • Prospecting & Services via Blog & ForumCommunity Forums & Blogs
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 21
    • Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 22
    • Online Sales with Online ChatConverse and Convert to Sales through Online Agent
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 23
    • It’s not about the Technology…
      … but the Idea & Strategy !
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 24
    • More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org
      21July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 25
    • 121advisor for Insurance 2.0Solution & Services
      Insurance 2.0
      Strategy
      Consultancy
      Solution & Services
      Insurance 2.0 Solution & Campaign
      • Design & Development
      • Solution Implementation
      • Outsourcing & Managed Services
      • Campaign Execution
      • Web Business Strategy
      • IT Strategy Planning
      • Requirement Elicitation
      • Business Process Innovation
      21 July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 26
      Webassurance Channel Implementation
    • Web 2.0
      Portal Management
      Webassurance
      for Life & General
      Channel Management Solution
      S.a.a.S
      Solutions
      Webassurance Strategy Consultancy
      Cyberagency Strategy Consultancy
      Web Application Hosting & Management
      Social Media Outsourcing
      Services
      Social Media
      Management
      Application Processing –
      Chat Agents – Site Mgmt
      Artwork – Blog – Content – Design – E-Learning – Games
      121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement
      21 July 2011
      Private & Confidential | Copyright 2011 @ 121advisor
      Page 27
      Setup – Monitor – Report – Engage - Manage
    • THANK YOU
      Private & Confidential | Copyright 2011 @ 121advisor
      Web : www.121advisor.com | Email : mail@121advisor.com
      Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363
      Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog
      Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor
      21July 2011