Insurance 2.0 : Connecting Consumers in Social Web - Ideas in Action

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Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web. …

Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web.

This presentation was presented in the Insurance 2.0 Seminar organized by 121advisor and Webassurance.org on 21st July 2011 at Tropicana Golf Resort, Malaysia.

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  • 1. 21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    INSURANCE 2.0Ideas in Action
    Insurance 2.0 :
    Connecting Consumers in Social Web
    By Don Tan, Senior VP
    Business Consultancy
  • 2. Insurance 2.0 : Ideas in Action
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 2
  • 3. 21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 3
    Personal
    Social
    Edutaining
    Insurance 2.0Online Insurance is getting more…
    • Personalized
    • 4. Relate to Individual (e.g. Needs & Statuses)
    • 5. Social Networked with Social Media
    • 6. Community & Friends, Referral & Recommendation
    • 7. Indirect Marketing & Selling
    • 8. More Educating yet Entertaining
    • 9. More Attractive, Trendy & Fun
  • Social Media Marketing : FacebookThe Power of Social Network
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 4
    10%
    10%
    Like
    Share
    Comment
    Link
    Like
    Share
    Comment
    Link
    Like
    Share
    Comment
    Link
    YOU
    100x Friends
    1,000x Friends
  • 10. Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE”
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 5
    Friend’s refer Friends (indirectly) !
  • 11. Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE”
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 6
    3 millions listeners!
    Recommendations
    Interactions
    “Free Marketing” message!
  • 12. Social Media Campaign : FacebookRunning a Campaign to Build Your Base
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 7
    Web Contest
    Reality
    Show
  • 13. Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 8
    Watch Ikea Case Study Video at
    www.youtube.com/watch?v=s5SuIgloanE
    Do it on Facebook Page !
    Simple PHOTO Tagging !
  • 14. Mascot MarketingCompare the Meerkat : Fun & Indirect !
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 9
  • 15. 21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 10
    Marketing & Branding with MascotGeico with Gecko & Aflac with Duck
  • 16. Video MarketingFun Video Channel
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 11
  • 17. Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link !
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 12
    Watch Compare the MeerkatVideo at
    www.youtube.com/watch?v=7YZ710CJ0hM
    15 millions viewers
    3 millions viewers
    3 millions viewers
  • 18. Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 13
  • 19. Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral…
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 14
  • 20. Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist)
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 15
  • 21. Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry!
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 16
  • 22. Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 17
    Watch AXA Insurance’s Case Study at
    www.youtube.com/watch?v=JZi8fPixDi4
  • 23. Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 18
    Webby Awards 2010 & 2011
    Insurance category Finalist
  • 24. Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining!
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 19
    Watch How Health Insurance Works at
    www.youtube.com/watch?v=17bwRpCLshk
  • 25. Marketing & Prospecting via GamesEntertaining & Educating!
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 20
  • 26. Prospecting & Services via Blog & ForumCommunity Forums & Blogs
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 21
  • 27. Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 22
  • 28. Online Sales with Online ChatConverse and Convert to Sales through Online Agent
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 23
  • 29. It’s not about the Technology…
    … but the Idea & Strategy !
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 24
  • 30. More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org
    21July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 25
  • 31. 121advisor for Insurance 2.0Solution & Services
    Insurance 2.0
    Strategy
    Consultancy
    Solution & Services
    Insurance 2.0 Solution & Campaign
    • Design & Development
    • 32. Solution Implementation
    • 33. Outsourcing & Managed Services
    • 34. Campaign Execution
    • 35. Web Business Strategy
    • 36. IT Strategy Planning
    • 37. Requirement Elicitation
    • 38. Business Process Innovation
    21 July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 26
    Webassurance Channel Implementation
  • 39. Web 2.0
    Portal Management
    Webassurance
    for Life & General
    Channel Management Solution
    S.a.a.S
    Solutions
    Webassurance Strategy Consultancy
    Cyberagency Strategy Consultancy
    Web Application Hosting & Management
    Social Media Outsourcing
    Services
    Social Media
    Management
    Application Processing –
    Chat Agents – Site Mgmt
    Artwork – Blog – Content – Design – E-Learning – Games
    121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement
    21 July 2011
    Private & Confidential | Copyright 2011 @ 121advisor
    Page 27
    Setup – Monitor – Report – Engage - Manage
  • 40. THANK YOU
    Private & Confidential | Copyright 2011 @ 121advisor
    Web : www.121advisor.com | Email : mail@121advisor.com
    Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363
    Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog
    Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor
    21July 2011