Insurance 2.0 : Attract and Interact in 2.0 Way - Lead Generation

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The Young and Tech-Savvy Generation, particularly Gen-Y, no longer like to 'talk' about Insurance nor walk into banks or insurance agents for insurance. How could traditional channels attract and interact with the Web generation?

121advisor designed and implemented a Web Reality Race solution called 121adventure that helps to bring virtual to reality, sales agents to web community, and conversation to engagement!

This presentation was presented in Insurance 2.0 Seminar on 21st July 2011 by Chin Sai Khuan, Vice President of Solution Innovation, 121advisor.

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Insurance 2.0 : Attract and Interact in 2.0 Way - Lead Generation

  1. 1. 21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />LEAD GENERATION<br />Insurance 2.0 :<br />Attract and Interact in 2.0 Way<br />By Sai Khuan, VP<br />Solution Innovation<br />
  2. 2. Insurance 2.0 : Lead Generation<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 2<br />
  3. 3. Attract & interactin 2.0 way : WHY?<br />Private & Confidential | Copyright 2011 @ 121advisor<br />21 July 2011<br />
  4. 4. Understanding Gen Y… their preferred ways !<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 4<br />Financial Freshmen<br />Independently Dependent<br /><ul><li>Self-directed in research
  5. 5. 3rd party validation
  6. 6. Lack confidence
  7. 7. Insurance products too complex </li></ul>Practically Motivated<br /><ul><li>Avid technology users
  8. 8. Integrate technology into daily lives</li></ul>Entrepreneurial Spirit<br />Tech Savvy<br /><ul><li>Focus on price, value and convenience
  9. 9. Expect good service
  10. 10. Prone to switching insurers
  11. 11. Strong interest in entrepreneurship
  12. 12. “Serial entrepreneurs”</li></ul>Diverse<br />Socially Mindful<br /><ul><li>Participate in volunteer activity
  13. 13. Environmentally conscious
  14. 14. Racially and ethnically diverse
  15. 15. Diverse household
  16. 16. Diverse professional experiences</li></li></ul><li>Attract and Interact with Gen Y… in the Web 2.0 way !<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 5<br /><ul><li>Rely Self Service Research
  17. 17. Like Friends Recommend Friends
  18. 18. Prefer Fun & Entertaining Interaction
  19. 19. Not Walking into Branches
  20. 20. Not meeting up to talk Insurance</li></li></ul><li>Attract and Interact on Insurance… in Fun, Entertaining and Social way !<br />PEMCO Insurance’s http://www.werealotlikeyou.com/<br />Watch Case Study Video at www.youtube.com/watch?v=kL3dSAveJns<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 6<br />
  21. 21. 121adventureweb reality race<br />Private & Confidential | Copyright 2011 @ 121advisor<br />21 July 2011<br />
  22. 22. Web Reality Race : 121adventure Pilot… Online Campaign Microsite & Social Media !<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 8<br />Instead of waiting, we decided to do the pilot ourselves :<br />121adventure<br />Season 1<br />at www.121adventure.com<br />
  23. 23. WHY Web Reality Race… we focus on 3Cs !<br />Customers<br />Channels<br />Competitions<br /><ul><li>Internet-savvy audience as main target
  24. 24. Gen-Y fancy on social and mobile networks
  25. 25. Promote online interactions
  26. 26. Low marketing cost
  27. 27. Quick viral effect
  28. 28. Generate leads of Internet-savvy prospects
  29. 29. Speedy development with Agile Development approach
  30. 30. Fast deployment with Kentico platform
  31. 31. Lean maintenance with Plugins available</li></ul>21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 9<br />
  32. 32. WHAT’s Web Reality RaceSocial Media Contest with Cyber Agents Support<br />Postings<br />Likes<br />Interactions<br />Mascot<br />Profiling<br />Games<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 10<br />
  33. 33. 121adventuresystem demo<br />Private & Confidential | Copyright 2011 @ 121advisor<br />21 July 2011<br />
  34. 34. Web Reality Race : 121adventure Demo… see how it works !<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 12<br />Watch 121adventure Overview Video at<br />http://www.youtube.com/watch?v=lXbvw40LQeI<br />
  35. 35. 121adventurekey achievements<br />Private & Confidential | Copyright 2011 @ 121advisor<br />21 July 2011<br />
  36. 36. Web + Reality Race CampaignActivities AND Responses<br />Awareness<br />Growth<br />Peak<br />Heated up @ Prizes Announcement & Panda-in-Colours mini-competition<br />Last minute rush before contest ends : 1,000 users in a day<br />5,000 registered users<br />Panda Reunion<br />26.Dec.10<br />20.Nov.10<br />23.Oct.10<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 14<br />
  37. 37. Web BenchmarkingSource : Google Analytics<br /><br /><br /><br /><br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 15<br />
  38. 38. Social Media GamesSimple Online Game attracts Young & Old<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 16<br />Watch 121adventure‘s Panda-in-Action<br />Video at<br />http://www.youtube.com/watch?v=BTbp4Pb9BfI<br />
  39. 39. FB fans / followers<br />Social Media ActivitiesInteraction on Social Web with Players & Agents<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 17<br />Cyber agent<br />Gen-Y followers<br />
  40. 40. Reality Race ActivitiesFrom Virtual to Reality with Players & Agents Get-Together<br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 18<br />Watch 121adventure Grand Finale : <br />Panda Reunion<br />Video at<br />http://www.youtube.com/watch?v=8_LEt3KHyPE<br />
  41. 41. 121advisorfor 2.0 campaign<br />Private & Confidential | Copyright 2011 @ 121advisor<br />21 July 2011<br />
  42. 42. About 121advisor’s Insurance 2.0 ServicesHow Can We Help … <br />21 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 20<br />Web Reality Race Solution<br />Insurance 2.0 Campaign Consultancy<br />Social Web Setup & Management<br />Online Reputation Management<br />Solution & Campaign Implementation<br />
  43. 43. Web 2.0<br />Portal Solution<br />Webassurance<br />for Life & General<br />Channel Management Solution<br />S.a.a.S<br />Solutions<br />Webassurance Strategy Consultancy<br />Cyberagency Strategy Consultancy<br />Web Application Hosting & Management<br />Social Media Outsourcing<br />Services<br />Social Media<br />Management<br />Application Processing – <br />Chat Agents – Site Mgmt<br />Artwork – Blog – Content – Design – E-Learning – Games<br />121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement<br />28 July 2011<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Page 21<br />Setup – Monitor – Report – Engage - Manage<br />
  44. 44. THANK YOU<br />Private & Confidential | Copyright 2011 @ 121advisor<br />Web : www.121advisor.com | Email : mail@121advisor.com<br />Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363<br />Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog<br />Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor<br />21 July 2011<br />

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