GROUP BUYING SITES-
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GROUP BUYING SITES-

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GROUP BUYING SITES- GROUP BUYING SITES- Presentation Transcript

  • GROUP BUYING SITES Presented by: JOMALYN V. TILETILE BSBA-Management
  • Group Buying Sites • This business is fundamentally the brokerage between businesses and customers and receives commission fees from the transaction. • Also known as “Collective buying”. • The website contains virtually no physical assets and inventories. • Group Buying publishes the deal and invites customers to buy and refer to their friends.
  • ADVANTAGES • • • • Get more customers. Increase popularity. Get massive discount. Know more places.
  • DISADVANTAGES • Damage the old customer. • Discriminated and mistreated. • Bad and inaccurate deal information.
  • SWOT ANALYSIS- STRENGTH • Market Leader • Large Capital • Market diversified, popular brand. • Large users.
  • SWOT ANALYSIS- WEAKNESSES • Public Company. • Undifferentiated offerings. • Over leveraged finance.
  • SWOT ANALYSIS- OPPORTUNITY • Technological Advancements • Lower marketing costs. • Generate profit.
  • SWOT ANALYSIS- THREAT • Every other media company has invested in a deal-a-day site, lots of competition. • Consumers becoming overwhelmed by deals and tiring already of the model. • Merchants hearing bad press and giving up on the idea risk of losing content.