Social Media is the concept and process of using new media and online channels to not just market your company but to also communicate with your industry and clients and provide valuable content and information to your audience.
“ Social Media can be a tool used to generate sales leads while increasing the visibility of your company or brand online. “
“ Social Media are platforms for interaction and relationships, not content and ads.”
“ Social Media is a term that encompasses the platforms of New Media (Twitter, YouTube), but also implies the inclusion of systems like FriendFeed , Facebook, and other things typically thought of as social networking. The idea is that they are media platforms with social components and public communication channels.”
Content should be about the customer and audience, not the company. Blog content should establish your expertise in the industry and be of value to the reader. Blogs can be B2B or B2C but content must always serve the intended audience.
Twitter www.twitter.com 21% of accounts that are empty placeholders 94% of Twitter accounts have less than 100 followers 5% Make up 3/4 of all Twitter activity 62% Users from the U.S. Tuesday – the most popular day on Twitter FOLLOW AND BE FOLLOWED Follow people of like interests, in your industry, in your demographic, in your region, with news items, with interesting tweets, who retweet items, who @ other users, who share resources or links Listen and Contribute: Tweet regularly and relevantly Communicate with your followers, ask questions, answer questions, retweet items, post helpful links, promote your own events but in a non- invasive way, have a voice and a personality
Target exact audience with demographic and psychographic filters about real people. Target specific age range, male/female, geographic location can all be modified to reach the most appropriate people for your ad.
Pay Per Click (CPC) or Pay Per Impression (CPM, per 1000 impressions)
Real-time tracking, Track results based on target audience selected
Groups —Create or join a group within your niche or industry and promote that group to generate Fans; communicate with your group members via wall posts and e mails
Company Profile and Fan Pages —opportunity to connect with the groups, share articles, photos, resource links, generate visibility
Rams Head On Stage: 353 Friends AAA: 3,286 Fans Over 500 Results for Baltimore Ravens Blue Sky Factory: 204 Fans