Electronic Arts By: Sana Amin & DhrishikaMegchiani
Electronic Arts, Inc is a major American developer, marketer, publisher and distributer of video games. It is one of the largest video game publishers in the world. It was established on May 28. 1982 by Trip Hawkins. The headquarter for EA are currently located in Redwood Shores neighborhood of Redwood City, California,
They produce simulation games such as the Sims series and SimCity , sports games such as FIFA and NFL , shooting, adventure and racing games.
Trip Hawkins and Don Valentine of Sequoia Capital allowed Hawkins use of Sequoia Capital’s Spare office to start the company, it was basically the first production site) . On 28 May 1982. Trip Hawkins incorporated and established the company with a personal investment of an estimated US$2000,000.
EA’s Game Development studios around the World Office in South Korea Office in Germany
Office in Romania Office in India
The classis Electronic Arts logo, 1982-1999 EA Games logo. The first use of the modern Electronic Arts logo, 1999-2006 Revised version of the EA logo. Used since 2006 The original EASN and Sports Logos.
Electronic Arts uses TV, social networks and YouTube to advertise their products. They post videos on YouTube, wall posts and videos on social networks like facebook advertise their latest and upcoming games. They also pay extra to search engines such as Yahoo! Which places their website and games at the top of the page, additionally they also get to display images and videos alongside the search result.
Their products are mainly aimed at an audience that is mostly made up of children and young adults. One way they attract market is by publishing games based on popular franchises like movies and sports, such as FIFA, James Bond and Harry Potter. Since those franchises are very popular all over the world, when they publish games based on them they have a global audience. Occasionally they include codes in the ad’s that are found in side the game cases, this code allows the person to redeem some free content. Their games are sold in electronic stores, game stores and stores such as Carrefour (electronics department).