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Ex07

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  • 1. How Mc.Donalds Run TheirBusiness In ChinaS1190209 Yusuke Sato
  • 2. SubjectWhat is Mc.Donalds?● Mc.Donalds business● Strategies● Business in China● Service● Finance● Issues● Conclusion
  • 3. What is Mc.Donalds?● The world biggest fast restaurant● Headquarter in United State9 countries● Serving around 68 million people each day in 11
  • 4. business● Mc.Donald’s restaurant founded in 119countries● Operates more than 34.000 restaurant in theworld● Employing around 1.7million people● Offer both counter-service and drive-though
  • 5. Mc.Donalds’s strategies● Best-effort: operates the best possible service● Competitor competition policy reasonable –Decrease price – Expanded the scale ofbusiness – Policy of employee● Focus on children● Usually renew menu, make many choose forcustomer
  • 6. Mc.Donalds’s business in China● Founded in 1990 in Shenzhen● Now, have 960 restaurant with 60.000employees● Grow up every year● Plan to expanded their business to big city, theeastern and center part of China● China is potential market with huge populationand working source
  • 7. McDonalds’s service● One of the most high quality service company● 2 type of services: – Counter service – Drive-through service● Serviced 24 hour/day and 7day/week● In some countries, McDonalds has homedelivery
  • 8. McDonalds’s finance● Has two sources of profit: – Sales made byrestaurant – Rental and royalty● McDonalds use their profit for – Open newrestaurants – Investing in existing restaurant –Reduce borrowing – Pay dividend
  • 9. Issues● McDonalds had some issues with – Defamation– Trademark and copyright – Labor –Advertising● One of the most attention issues recently ishealthy and safely in some countries such asChina, India…
  • 10. Conclusion● McDonalds is successfully in service a hugeamount of fast food to a lot of people● This success is based on – Nice strategies –Good marketing – The management, service,finance● But there are some issues that need toovercome such as: healthy, safety…