Claudia Poepperl Addaffix
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Claudia Poepperl Addaffix



2009 Information Innovation Conference

2009 Information Innovation Conference



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Claudia Poepperl Addaffix Claudia Poepperl Addaffix Presentation Transcript

  • International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  • Claudia Poepperl - Adaffix “ Beyond Calling”
    • adaffix is a Call 3.0 company. We enrich the phone call experience by adding relevant social and local content to calls in real time .
    • Flagship product YELLIX – users in over 100 countries worldwide
    • We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era.
    • Founded in 2009
    • HQ in Vienna, development center in Denmark
    • Patent pending technology
    • Privately funded
    About us Winner of the T-Mobile Android App Contest 2009 “YELLIX is Best Android Application” Nominated for Mobile Peer Awards 2010 (Mobile Monday)
  • It is all about calls…
    • 4 billion mobile subscribers worldwide
    • 12 calls/ user/day (incoming + outgoing)
    • approx. 48 billion calls per day
    • 17,520,000,000,000 calls per year
  • Do companies answer the phone?
    • 20-40% of calls in mobile networks are not successful.
    • Source: Ericsson
    • 64% of companies called in the US were not available (no answer, busy, non existing number). Source: Synovate
    • 25% of called companies in the UK were not available.
    • Source: adaffix research
  • And the worst performers are… in not answering the phone Source: adaffix
  • What consumers want “ Imagine you are trying to call a business but nobody answers and the phone keeps ringing. Let's assume there was a service that could connect you to an alternative business at the touch of a button on your phone. There is no premium charge for this service. Would you use the service?” Source: ICM Research (UK)
  • Caller ID for unknown numbers while the phone is ringing Missed call notification Alternative suggestions to the caller if a business does not answer a call Caller ID & alternatives 3 1 2 Found in Yellow Found in Yellow Found in Yellow
  • Facebook content on incoming call while the phone is ringing Missed call notification with Facebook content My Top 5 Callers on Facebook YELLIX with Facebook 1 3 2
  • YELLIX on Facebook sign up
  • YELLIX on Facebook connecting friends
  • YELLIX on Facebook inviting friends
  • YELLIX on Facebook Call log & Top 5 Callers
  • YELLIX on Facebook Publish Top 5 Callers to Profile page
  • YELLIX on Facebook Call log & Top 5 Callers Top 5 Callers can be published on the profile page Call log
  • Download channels
  • Austria
    • YELLIX launched in Austria on 25 March 2009
    • YELLIX identifies unknown callers in real time and displays relevant alternative merchants if a business does not answer the phone.
    • Partners
      • (340.000 entries)
      • (3,5 million entries)
    • Mobile networks covered:
  • Supported phones
    • More than 250+ phones supported
    • Mobile Operating Systems supported
      • Android
      • Symbian S60 3 rd and 5 th edition
      • BlackBerry RIM
      • Windows Mobile
      • iPhone currently does not support 3 rd party applications running in the background
    • App size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb
  • Technology
    • Client-server system
    • patent pending technology platform
    • highly scalable client-server system handling vast amounts of transactions in parallel
    • ultra fast processing capabilities adding content to incoming and outgoing calls in real time
    • Application
    • runs in the background, autostarts
    • very low battery and CPU usage. App is in stand-by mode. Becomes active only for incoming and outgoing calls.
    • Internet connection open only for a very short time to connect to the server.
    • works in 2G, 2.5G and 3G
    • multi language
    • dynamically adjusts format of content to different display capabilities of handsets
  • YELLIX users by Mobile OS 81% 6% 11% 2%
  • Contact Claudia Poepperl CEO & Founder