Claudia Poepperl Addaffix


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2009 Information Innovation Conference

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Claudia Poepperl Addaffix

  1. 1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  2. 2. Claudia Poepperl - Adaffix “ Beyond Calling”
  3. 3. <ul><li>adaffix is a Call 3.0 company. We enrich the phone call experience by adding relevant social and local content to calls in real time . </li></ul><ul><li>Flagship product YELLIX – users in over 100 countries worldwide </li></ul><ul><li>We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era. </li></ul><ul><li>Founded in 2009 </li></ul><ul><li>HQ in Vienna, development center in Denmark </li></ul><ul><li>Patent pending technology </li></ul><ul><li>Privately funded </li></ul>About us Winner of the T-Mobile Android App Contest 2009 “YELLIX is Best Android Application” Nominated for Mobile Peer Awards 2010 (Mobile Monday)
  4. 4. It is all about calls… <ul><li>4 billion mobile subscribers worldwide </li></ul><ul><li>12 calls/ user/day (incoming + outgoing) </li></ul><ul><li>approx. 48 billion calls per day </li></ul><ul><li>17,520,000,000,000 calls per year </li></ul>
  5. 5. Do companies answer the phone? <ul><li>20-40% of calls in mobile networks are not successful. </li></ul><ul><li>Source: Ericsson </li></ul><ul><li>64% of companies called in the US were not available (no answer, busy, non existing number). Source: Synovate </li></ul><ul><li>25% of called companies in the UK were not available. </li></ul><ul><li>Source: adaffix research </li></ul>
  6. 6. And the worst performers are… in not answering the phone Source: adaffix
  7. 7. What consumers want “ Imagine you are trying to call a business but nobody answers and the phone keeps ringing. Let's assume there was a service that could connect you to an alternative business at the touch of a button on your phone. There is no premium charge for this service. Would you use the service?” Source: ICM Research (UK)
  8. 8. Caller ID for unknown numbers while the phone is ringing Missed call notification Alternative suggestions to the caller if a business does not answer a call Caller ID & alternatives 3 1 2 Found in Yellow Found in Yellow Found in Yellow
  9. 9. Facebook content on incoming call while the phone is ringing Missed call notification with Facebook content My Top 5 Callers on Facebook YELLIX with Facebook 1 3 2
  10. 10. YELLIX on Facebook sign up
  11. 11. YELLIX on Facebook connecting friends
  12. 12. YELLIX on Facebook inviting friends
  13. 13. YELLIX on Facebook Call log & Top 5 Callers
  14. 14. YELLIX on Facebook Publish Top 5 Callers to Profile page
  15. 15. YELLIX on Facebook Call log & Top 5 Callers Top 5 Callers can be published on the profile page Call log
  16. 16. Download channels
  17. 17. Austria <ul><li>YELLIX launched in Austria on 25 March 2009 </li></ul><ul><li>YELLIX identifies unknown callers in real time and displays relevant alternative merchants if a business does not answer the phone. </li></ul><ul><li>Partners </li></ul><ul><ul><li> (340.000 entries) </li></ul></ul><ul><ul><li> (3,5 million entries) </li></ul></ul><ul><li>Mobile networks covered: </li></ul>
  18. 18. Supported phones <ul><li>More than 250+ phones supported </li></ul><ul><li>Mobile Operating Systems supported </li></ul><ul><ul><li>Android </li></ul></ul><ul><ul><li>Symbian S60 3 rd and 5 th edition </li></ul></ul><ul><ul><li>BlackBerry RIM </li></ul></ul><ul><ul><li>Windows Mobile </li></ul></ul><ul><ul><li>iPhone currently does not support 3 rd party applications running in the background </li></ul></ul><ul><li>App size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb </li></ul>
  19. 19. Technology <ul><li>Client-server system </li></ul><ul><li>patent pending technology platform </li></ul><ul><li>highly scalable client-server system handling vast amounts of transactions in parallel </li></ul><ul><li>ultra fast processing capabilities adding content to incoming and outgoing calls in real time </li></ul><ul><li>Application </li></ul><ul><li>runs in the background, autostarts </li></ul><ul><li>very low battery and CPU usage. App is in stand-by mode. Becomes active only for incoming and outgoing calls. </li></ul><ul><li>Internet connection open only for a very short time to connect to the server. </li></ul><ul><li>works in 2G, 2.5G and 3G </li></ul><ul><li>multi language </li></ul><ul><li>dynamically adjusts format of content to different display capabilities of handsets </li></ul>
  20. 20. YELLIX users by Mobile OS 81% 6% 11% 2%
  21. 21. Contact Claudia Poepperl CEO & Founder