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9. Anuj Khanna – Wireless Expertise

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2009 Information Innovation Conference

2009 Information Innovation Conference

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  • 1. International InformationInternational Information Innovation Conference 2009Innovation Conference 2009 Day 1Day 1 30th September 200930th September 2009 James Glasspool - Volt DeltaJames Glasspool - Volt Delta
  • 2. Anuj Khanna – Wireless Expertise “Mobile Search market overview & strategy for delivering directory services via the mobile channel”
  • 3. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Monetising Mobile Search & Directory Services Anuj Khanna, CEO, Wireless Expertise Ltd
  • 4. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Wireless Expertise Services •Mobile Advertising •Mobile Applications •Mobile Messaging •Mobile Payments •Mobile CRM •Search Marketing •Managed Services •Strategy Consulting •Technical Development
  • 5. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Opportunities and Challenges for directory services 118 WHO? 118 WOW! 118 WHY? 118 HOW? •Differentiation •Brand recall •Monetisation •Scale •Costs •Regulation •Customer acquisition •Customer retention •Customer loyalty •Profitability •Competition •Survival
  • 6. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Can mobile really help me differentiate and monetise my services? or is it just another channel with some bells & whistles? Mobile Myth Think again 1. Mobile is expensive •Text messages cost less than 10p •5 GB mobile internet for £10 per month 2. Mobile is complicated •Grandmothers and children use it •You can send an SOS if your boat has capsized, book a taxi, vote for Big Brother, book concert tickets or divorce your spouse with a simple text message. 3. You can never make money from it •Mobile content generates revenues of more than £600m in the UK alone.
  • 7. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Mobile Advertising & Search, The Market Opportunity • 4 billion global mobile consumers • Mobile Advertising generated $2 billion in 2008 • The UK has more than 100% mobile penetration • Brits send 65 billion text messages per year • 35% of the population uses mobile internet services • Every new phone launched has mobile internet capability
  • 8. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Channels & Coverage (% of population served) • SMS 100% • Voice 100% • Mobile Internet 35% (growing) • Handset Apps 10% (growing) • WEB Services & Apps 57% (growing)
  • 9. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services WEB & MOBILE 2.0 Take advantage of the new competitive landscape
  • 10. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services How can directory services make best use of mobile services? 1. Create integrated services (Voice, SMS, WAP, Handset Apps, Web) 2. Offer contextual content 3. Take advantage of the personalisation and localisation features mobile phones can offer. 4. Monetise every transaction 5. Develop additional services with WEB & Mobile social applications 6. Create the pull and WOW factor to delight customers
  • 11. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Success Stories 1. “Please call me back” services in South Africa. – The message is sponsored by advertising and users now set up an SMS which is free to send and the receiver gets an advert with the message. 2. Nokia Maps & City Guides 3. Urban Spoon, restaurant finder iPhone application 4. Spoonfed radar app for London 5. Yell Mobile & SMS Services 6. Admob mobile advertising network
  • 12. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services Anuj khanna CEO, Wireless Expertise Ltd www.wirelessexpertise.com Email: anuj@wirelessexpertise.com Mobile: +44 7916 056 916 Thank you for listening
  • 13. Wireless Expertise, September 2009, Monetising Mobile Search & Directory Services