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9. Anuj Khanna – Wireless Expertise

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2009 Information Innovation Conference

2009 Information Innovation Conference

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  • 1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  • 2. Anuj Khanna – Wireless Expertise “ Mobile Search market overview & strategy for delivering directory services via the mobile channel”
  • 3. Monetising Mobile Search & Directory Services Anuj Khanna, CEO, Wireless Expertise Ltd
  • 4. Wireless Expertise Services
    • Technical Development
    • Strategy Consulting
    • Managed Services
    • Search Marketing
    • Mobile CRM
    • Mobile Payments
    • Mobile Messaging
    • Mobile Applications
    • Mobile Advertising
  • 5. Opportunities and Challenges for directory services 118 WHO? 118 WOW! 118 WHY? 118 HOW?
    • Survival
    • Competition
    • Profitability
    • Customer loyalty
    • Customer retention
    • Customer acquisition
    • Regulation
    • Costs
    • Scale
    • Monetisation
    • Brand recall
    • Differentiation
  • 6. Can mobile really help me differentiate and monetise my services? or is it just another channel with some bells & whistles?
    • Mobile content generates revenues of more than £600m in the UK alone.
    3. You can never make money from it
    • Grandmothers and children use it
    • You can send an SOS if your boat has capsized, book a taxi, vote for Big Brother, book concert tickets or divorce your spouse with a simple text message.
    2. Mobile is complicated
    • Text messages cost less than 10p
    • 5 GB mobile internet for £10 per month
    1. Mobile is expensive Think again Mobile Myth
  • 7. Mobile Advertising & Search, The Market Opportunity
    • 4 billion global mobile consumers
    • Mobile Advertising generated $2 billion in 2008
    • The UK has more than 100% mobile penetration
    • Brits send 65 billion text messages per year
    • 35% of the population uses mobile internet services
    • Every new phone launched has mobile internet capability
  • 8. Channels & Coverage (% of population served)
    • SMS 100%
    • Voice 100%
    • Mobile Internet 35% (growing)
    • Handset Apps 10% (growing)
    • WEB Services & Apps 57% (growing)
  • 9. WEB & MOBILE 2.0 Take advantage of the new competitive landscape
  • 10. How can directory services make best use of mobile services?
    • Create integrated services (Voice, SMS, WAP, Handset Apps, Web)
    • Offer contextual content
    • Take advantage of the personalisation and localisation features mobile phones can offer.
    • Monetise every transaction
    • Develop additional services with WEB & Mobile social applications
    • Create the pull and WOW factor to delight customers
  • 11. Success Stories
    • “ Please call me back” services in South Africa.
      • The message is sponsored by advertising and users now set up an SMS which is free to send and the receiver gets an advert with the message.
    • Nokia Maps & City Guides
    • Urban Spoon , restaurant finder iPhone application
    • Spoonfed radar app for London
    • Yell Mobile & SMS Services
    • Admob mobile advertising network
  • 12.
    • Anuj khanna
    • CEO, Wireless Expertise Ltd
    • www.wirelessexpertise.com
    • Email: [email_address]
    • Mobile: +44 7916 056 916
    Thank you for listening
  • 13.