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9. Anuj Khanna – Wireless Expertise

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2009 Information Innovation Conference

2009 Information Innovation Conference

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    9. Anuj Khanna – Wireless Expertise 9. Anuj Khanna – Wireless Expertise Presentation Transcript

    • International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
    • Anuj Khanna – Wireless Expertise “ Mobile Search market overview & strategy for delivering directory services via the mobile channel”
    • Monetising Mobile Search & Directory Services Anuj Khanna, CEO, Wireless Expertise Ltd
    • Wireless Expertise Services
      • Technical Development
      • Strategy Consulting
      • Managed Services
      • Search Marketing
      • Mobile CRM
      • Mobile Payments
      • Mobile Messaging
      • Mobile Applications
      • Mobile Advertising
    • Opportunities and Challenges for directory services 118 WHO? 118 WOW! 118 WHY? 118 HOW?
      • Survival
      • Competition
      • Profitability
      • Customer loyalty
      • Customer retention
      • Customer acquisition
      • Regulation
      • Costs
      • Scale
      • Monetisation
      • Brand recall
      • Differentiation
    • Can mobile really help me differentiate and monetise my services? or is it just another channel with some bells & whistles?
      • Mobile content generates revenues of more than £600m in the UK alone.
      3. You can never make money from it
      • Grandmothers and children use it
      • You can send an SOS if your boat has capsized, book a taxi, vote for Big Brother, book concert tickets or divorce your spouse with a simple text message.
      2. Mobile is complicated
      • Text messages cost less than 10p
      • 5 GB mobile internet for £10 per month
      1. Mobile is expensive Think again Mobile Myth
    • Mobile Advertising & Search, The Market Opportunity
      • 4 billion global mobile consumers
      • Mobile Advertising generated $2 billion in 2008
      • The UK has more than 100% mobile penetration
      • Brits send 65 billion text messages per year
      • 35% of the population uses mobile internet services
      • Every new phone launched has mobile internet capability
    • Channels & Coverage (% of population served)
      • SMS 100%
      • Voice 100%
      • Mobile Internet 35% (growing)
      • Handset Apps 10% (growing)
      • WEB Services & Apps 57% (growing)
    • WEB & MOBILE 2.0 Take advantage of the new competitive landscape
    • How can directory services make best use of mobile services?
      • Create integrated services (Voice, SMS, WAP, Handset Apps, Web)
      • Offer contextual content
      • Take advantage of the personalisation and localisation features mobile phones can offer.
      • Monetise every transaction
      • Develop additional services with WEB & Mobile social applications
      • Create the pull and WOW factor to delight customers
    • Success Stories
      • “ Please call me back” services in South Africa.
        • The message is sponsored by advertising and users now set up an SMS which is free to send and the receiver gets an advert with the message.
      • Nokia Maps & City Guides
      • Urban Spoon , restaurant finder iPhone application
      • Spoonfed radar app for London
      • Yell Mobile & SMS Services
      • Admob mobile advertising network
      • Anuj khanna
      • CEO, Wireless Expertise Ltd
      • www.wirelessexpertise.com
      • Email: [email_address]
      • Mobile: +44 7916 056 916
      Thank you for listening
    •