8. Lauri Kangaslahti   Fonecta
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8. Lauri Kangaslahti Fonecta



2009 Information Innovation Conference

2009 Information Innovation Conference



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8. Lauri Kangaslahti   Fonecta 8. Lauri Kangaslahti Fonecta Presentation Transcript

  • International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  • Lauri Kangaslahti - Fonecta “ Mobile Directories – The Finnish Picture”
  • Mobile Number Listings in Finland Lauri Kangaslahti 30.9.2009
  • Fonecta in brief
    • Fonecta is Finland's most popular directory service provider and the sector's clear market leader in Finland.
    • Fonecta helps Finns to find, buy and sell regardless of the time, place and means of communication .
    • Fonecta's best known services are the telephone directories, 02 02 02 and 118 directory assistance services, 16400 mobile services, Fonecta Finder and www.020202.fi.
    • Fonecta has 900 employees in ten different localities in Finland. In 2007, the Fonecta Group’s turnover was around EUR 160 million. Fonecta is part of European Directories Group
    • 5,2M inhabitants.
    • 6,1M mobile phone subscriptions.
    • 1,25M 3G phone subscriptions.
    Finland, Fonecta’s market area
  • Finland, Fonecta’s market area
  • DA business in Finland 08
    • TOTAL DA calls ca. 45 Millions
  • Fonecta’s DA service offering
    • Domestic DA
      • Mobile and fixed line numbers
      • YP content
      • Call completion
      • Number sent by SMS
      • Maps and routes
      • Search closest
      • Internet search
      • Car register information
      • Hotel reservations
    • International DA
    • Automatic DA
  • DA usage in Finland is among the highest in Europe Analysis of Ratio DA Calls per Capita (all) 2,2 € 2,90 Source: EIDQ
  • Why is DA usage so high in Finland
    • Databases scope and quality
    • Customer service quality
      • speed, friendliness, problem solving
    • DA access numbers have reached high Top of Mind levels
  • Database scope and quality
    • 80% of all fixed line numbers
    • 85% of all mobile numbers
    • 10% prepaid
    • 5% not listed
  • Mobile and fixed line subscribers Development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need
  • Finland’s mobile and fixed line minutes development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need In 88% of all DA calls customer is asking for a mobile number
    • When a consumer is making a subscription contract with a telco operator a general principle of opt out is used
    • Operators are obligated by law to hand over their subscriber data
    • Both fixed line and mobile listings are received from operators against a regulated fee
    Why is the scope and quality of our database so good
  • Privacy concerns
    • Currently there are no real issues related to DA
    • The Finnish legislation and culture have always supported openness in the availability of contact details
    • From the beginning of mobile phones same rules and regulations where applied to mobile listings as fixed listings
    • Only 5% of mobile numbers are not listed
  • Thank You