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8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
8. Lauri Kangaslahti   Fonecta
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8. Lauri Kangaslahti Fonecta

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2009 Information Innovation Conference

2009 Information Innovation Conference

Published in: Business
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    • 1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
    • 2. Lauri Kangaslahti - Fonecta “ Mobile Directories – The Finnish Picture”
    • 3.  
    • 4. Mobile Number Listings in Finland Lauri Kangaslahti 30.9.2009
    • 5. Fonecta in brief <ul><li>Fonecta is Finland&apos;s most popular directory service provider and the sector&apos;s clear market leader in Finland. </li></ul><ul><li>Fonecta helps Finns to find, buy and sell regardless of the time, place and means of communication . </li></ul><ul><li>Fonecta&apos;s best known services are the telephone directories, 02 02 02 and 118 directory assistance services, 16400 mobile services, Fonecta Finder and www.020202.fi. </li></ul><ul><li>Fonecta has 900 employees in ten different localities in Finland. In 2007, the Fonecta Group’s turnover was around EUR 160 million. Fonecta is part of European Directories Group </li></ul>
    • 6. <ul><li>5,2M inhabitants. </li></ul><ul><li>6,1M mobile phone subscriptions. </li></ul><ul><li>1,25M 3G phone subscriptions. </li></ul>Finland, Fonecta’s market area
    • 7. Finland, Fonecta’s market area
    • 8. DA business in Finland 08 <ul><li>TOTAL DA calls ca. 45 Millions </li></ul>
    • 9. Fonecta’s DA service offering <ul><li>Domestic DA </li></ul><ul><ul><li>Mobile and fixed line numbers </li></ul></ul><ul><ul><li>YP content </li></ul></ul><ul><ul><li>Call completion </li></ul></ul><ul><ul><li>Number sent by SMS </li></ul></ul><ul><ul><li>Maps and routes </li></ul></ul><ul><ul><li>Search closest </li></ul></ul><ul><ul><li>Internet search </li></ul></ul><ul><ul><li>Car register information </li></ul></ul><ul><ul><li>Hotel reservations </li></ul></ul><ul><li>International DA </li></ul><ul><li>Automatic DA </li></ul>
    • 10. DA usage in Finland is among the highest in Europe Analysis of Ratio DA Calls per Capita (all) 2,2 € 2,90 Source: EIDQ
    • 11. Why is DA usage so high in Finland <ul><li>Databases scope and quality </li></ul><ul><li>Customer service quality </li></ul><ul><ul><li>speed, friendliness, problem solving </li></ul></ul><ul><li>DA access numbers have reached high Top of Mind levels </li></ul>
    • 12. Database scope and quality <ul><li>80% of all fixed line numbers </li></ul><ul><li>85% of all mobile numbers </li></ul><ul><li>10% prepaid </li></ul><ul><li>5% not listed </li></ul>
    • 13. Mobile and fixed line subscribers Development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need
    • 14. Finland’s mobile and fixed line minutes development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need In 88% of all DA calls customer is asking for a mobile number
    • 15. <ul><li>When a consumer is making a subscription contract with a telco operator a general principle of opt out is used </li></ul><ul><li>Operators are obligated by law to hand over their subscriber data </li></ul><ul><li>Both fixed line and mobile listings are received from operators against a regulated fee </li></ul>Why is the scope and quality of our database so good
    • 16. &nbsp;
    • 17. Privacy concerns <ul><li>Currently there are no real issues related to DA </li></ul><ul><li>The Finnish legislation and culture have always supported openness in the availability of contact details </li></ul><ul><li>From the beginning of mobile phones same rules and regulations where applied to mobile listings as fixed listings </li></ul><ul><li>Only 5% of mobile numbers are not listed </li></ul>
    • 18. Thank You

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