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1. Farhad Divecha Accura Cast

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2009 Information Innovation Conference

2009 Information Innovation Conference

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  • 1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  • 2. Farhad Divecha - AccuraCast “ Living with Google”
  • 3. About AccuraCast
    • London’s leading search engine marketing agency
    • First & foremost mobile search marketing agency
    • One of the first Google Qualified Companies in UK
    • Recognised authority on next-generation search marketing (Forbes, Business Week, CNet)
    • Registered 100% Ethical SEO ®
    • Over 100 clients worldwide
    • Founded in February 2004
  • 4. Our Services
    • Search engine optimisation (SEO)
    • Paid search advertising (PPC)
    • Mobile search marketing
    • Social media marketing
    • Multilingual marketing
  • 5. Clients
  • 6.
    • Should you fight Google?
    • Exploring opportunities in a world dominated by Google
    • Case studies: Companies that had Google invade their space and yet survived
    Agenda
  • 7.
    • Who makes Google money?
    Who Are Google’s Clients?
  • 8.  
  • 9.
    • Loyal customer base
    • Always puts customers first
      • Even above advertisers!!
    • Robust advertising solution with proven results
    • Constant innovation
    • 76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore)
    What makes Google... GOOGLE?
  • 10.
    • 8.9 billion searches on Yahoo!
    • 8 billion searches on Baidu
    • 3.3 billion searches on Microsoft
    • YouTube monetisation
    • Google Audio Ads
    • Google Print Ads
    • Pay per call advertising
    • Jaiku
    But Then...
  • 11.
    • In search – NO
    • Elsewhere – Maybe
    • Plenty of opportunities to coexist
      • Partner with Google
      • Play just outside their turf
      • Use Google as a marketing medium
    So, Should You Fight Google?
  • 12. Marketing Potential On Google
  • 13. Who’s Tapping Into Potential?
  • 14. Other Potential Being Tapped
  • 15.
    • Google Analytics – Free!
    • Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag
    Case Study: Analytics
  • 16.
    • Google Product Search
    • Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google
    Case Study: Price Comparison
  • 17.
    • Google Orkut
    • Facebook innovates, clears up the screen space, gives users the experience they want
    • Listens to user feedback!
    Case Study: Social Media
  • 18.
    • YouTube
    • TV networks & manufacturers are adapting to Google and changing user habits
      • Lower ad rates
      • Online content
      • Bringing the Internet to the TV
    Case Study: TV
  • 19.
    • Broaden reach on search
      • Target popular keyword categories
      • Optimise & advertise
    • Provide new ad formats on site
    • Pay per call, In-call advertising
    • Socialise
    • Join forces with Yahoo!, Live, Baidu
    • Listen to your users!!!
    Opportunities
  • 20. Where Can You Broaden Reach?