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1. Farhad Divecha Accura Cast

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2009 Information Innovation Conference

2009 Information Innovation Conference

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  • 1. International InformationInternational Information Innovation Conference 2009Innovation Conference 2009 Day 1Day 1 30th September 200930th September 2009 James Glasspool - Volt DeltaJames Glasspool - Volt Delta
  • 2. Farhad Divecha - AccuraCast “Living with Google”
  • 3. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited About AccuraCast  London’s leading search engine marketing agency  First & foremost mobile search marketing agency  One of the first Google Qualified Companies in UK  Recognised authority on next-generation search marketing (Forbes, Business Week, CNet)  Registered 100% Ethical SEO®  Over 100 clients worldwide  Founded in February 2004
  • 4. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Our Services  Search engine optimisation (SEO)  Paid search advertising (PPC)  Mobile search marketing  Social media marketing  Multilingual marketing
  • 5. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Clients
  • 6. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Should you fight Google?  Exploring opportunities in a world dominated by Google  Case studies: Companies that had Google invade their space and yet survived Agenda
  • 7. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Who makes Google money? Who Are Google’s Clients?
  • 8. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited
  • 9. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Loyal customer base  Always puts customers first —Even above advertisers!!  Robust advertising solution with proven results  Constant innovation  76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore) What makes Google... GOOGLE?
  • 10. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  8.9 billion searches on Yahoo!  8 billion searches on Baidu  3.3 billion searches on Microsoft  YouTube monetisation  Google Audio Ads  Google Print Ads  Pay per call advertising  Jaiku But Then...
  • 11. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  In search – NO  Elsewhere – Maybe  Plenty of opportunities to coexist —Partner with Google —Play just outside their turf —Use Google as a marketing medium So, Should You Fight Google?
  • 12. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Marketing Potential On Google
  • 13. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Who’s Tapping Into Potential?
  • 14. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Other Potential Being Tapped
  • 15. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Analytics – Free!  Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag Case Study: Analytics
  • 16. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Product Search  Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google Case Study: Price Comparison
  • 17. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Orkut  Facebook innovates, clears up the screen space, gives users the experience they want  Listens to user feedback! Case Study: Social Media
  • 18. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  YouTube  TV networks & manufacturers are adapting to Google and changing user habits —Lower ad rates —Online content —Bringing the Internet to the TV Case Study: TV
  • 19. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Broaden reach on search —Target popular keyword categories —Optimise & advertise  Provide new ad formats on site  Pay per call, In-call advertising  Socialise  Join forces with Yahoo!, Live, Baidu  Listen to your users!!! Opportunities
  • 20. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Where Can You Broaden Reach?