Your SlideShare is downloading. ×
0
International InformationInternational Information
Innovation Conference 2009Innovation Conference 2009
Day 1Day 1
30th Se...
Farhad Divecha - AccuraCast
“Living with Google”
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
About AccuraCast
 London’s leading search engine market...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Our Services
 Search engine optimisation (SEO)
 Paid s...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Clients
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Should you fight Google?
 Exploring opportunities in ...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Who makes Google money?
Who Are Google’s Clients?
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Loyal customer base
 Always puts customers first
—Eve...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 8.9 billion searches on Yahoo!
 8 billion searches on...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 In search – NO
 Elsewhere – Maybe
 Plenty of opportu...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Marketing Potential On Google
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Who’s Tapping Into Potential?
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Other Potential Being Tapped
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Google Analytics – Free!
 Omniture & Nedstat differen...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Google
Product
Search
 Kelkoo, MoneySupermarket,
Shop...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Google Orkut
 Facebook innovates, clears up the
scree...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 YouTube
 TV networks & manufacturers are
adapting to ...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
 Broaden reach on search
—Target popular keyword catego...
Phone: 0800 019 6813
www.accuracast.com
© 2009 AccuraCast Limited
Where Can You Broaden Reach?
Upcoming SlideShare
Loading in...5
×

1. Farhad Divecha Accura Cast

733

Published on

2009 Information Innovation Conference

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
733
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "1. Farhad Divecha Accura Cast"

  1. 1. International InformationInternational Information Innovation Conference 2009Innovation Conference 2009 Day 1Day 1 30th September 200930th September 2009 James Glasspool - Volt DeltaJames Glasspool - Volt Delta
  2. 2. Farhad Divecha - AccuraCast “Living with Google”
  3. 3. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited About AccuraCast  London’s leading search engine marketing agency  First & foremost mobile search marketing agency  One of the first Google Qualified Companies in UK  Recognised authority on next-generation search marketing (Forbes, Business Week, CNet)  Registered 100% Ethical SEO®  Over 100 clients worldwide  Founded in February 2004
  4. 4. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Our Services  Search engine optimisation (SEO)  Paid search advertising (PPC)  Mobile search marketing  Social media marketing  Multilingual marketing
  5. 5. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Clients
  6. 6. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Should you fight Google?  Exploring opportunities in a world dominated by Google  Case studies: Companies that had Google invade their space and yet survived Agenda
  7. 7. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Who makes Google money? Who Are Google’s Clients?
  8. 8. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited
  9. 9. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Loyal customer base  Always puts customers first —Even above advertisers!!  Robust advertising solution with proven results  Constant innovation  76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore) What makes Google... GOOGLE?
  10. 10. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  8.9 billion searches on Yahoo!  8 billion searches on Baidu  3.3 billion searches on Microsoft  YouTube monetisation  Google Audio Ads  Google Print Ads  Pay per call advertising  Jaiku But Then...
  11. 11. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  In search – NO  Elsewhere – Maybe  Plenty of opportunities to coexist —Partner with Google —Play just outside their turf —Use Google as a marketing medium So, Should You Fight Google?
  12. 12. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Marketing Potential On Google
  13. 13. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Who’s Tapping Into Potential?
  14. 14. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Other Potential Being Tapped
  15. 15. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Analytics – Free!  Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag Case Study: Analytics
  16. 16. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Product Search  Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google Case Study: Price Comparison
  17. 17. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Google Orkut  Facebook innovates, clears up the screen space, gives users the experience they want  Listens to user feedback! Case Study: Social Media
  18. 18. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  YouTube  TV networks & manufacturers are adapting to Google and changing user habits —Lower ad rates —Online content —Bringing the Internet to the TV Case Study: TV
  19. 19. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited  Broaden reach on search —Target popular keyword categories —Optimise & advertise  Provide new ad formats on site  Pay per call, In-call advertising  Socialise  Join forces with Yahoo!, Live, Baidu  Listen to your users!!! Opportunities
  20. 20. Phone: 0800 019 6813 www.accuracast.com © 2009 AccuraCast Limited Where Can You Broaden Reach?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×