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Sara

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Transcript

  • 1. How to Analyse an Ad
    By: Sara Ferreira
  • 2. BMW 1 Series Classic Compact
    • The Film: http://www.youtube.com/watch?v=2nRhSONDfEQ
    • 3. The Brand:
    • 4. The Slogan: “The Ultimate Driving Machine”
    • 5. The Price: Close to $30,000
    • 6. The Text: This ad is about the BMW 1 Series Classic Compact and the film shows how the car moves. The text insists on appearance and it says that “The side profile of the BMW 1 Series is pure racing car and inviting you to open the door and take a seat”. The target audience of this car is the people who live driving real machines and also BMW fans.