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A Keynote talk delivered by Dave Naylor from Bronco and Andy Barr from 10 Yetis PR at IonSearch in Leeds.
Here is the talk overview:
Becoming a brand is about more than simply trying to build links into your site that relate to the name of your site rather than the keywords, Google want to see you actually forging a viable online alternative to being a brand, putting yourself into a situation where users will actually search for the name of your site rather than finding you based on solely keyword related queries. In order to do this you need a good mix of SEO and Content Marketing to get your brand out there, but how do you do this? Join this session where Dave Naylor from Bronco and Andy Barr from 10Yetis will share their knowledge and experiences working together on campaigns where the two disciplines merge to make a successful online marketing campaign.