Unveiled at ThinkVisibility 2013 conference in the UK.
International digital media and public relations agency 10 Yetis has unveiled what it thinks is the largest piece of research into what journalists love and like.
Over 2,600 journalists from France, the UK, America and Germany took part in the research that was carried out between 10th January 2013 and 22nd February 2013.The largest proportion of journalists that took part worked for the biggest media outlets in each territory.
We undertook the research as we have clients in each of the territories and we wanted to understand how we could improve upon our existing communication strategies in each of the areas.
We asked the same 11 questions to journalists from each country that ranged from how they research stories and what their biggest daily pressures are right through to the ways in which they want to be sent images and where they turn to when looking for more information on companies.