Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook

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The Twitter Ads Playbook (with silly images)

I was recently asked to go and give a Janet and John style guide to using Twitter ads, for beginners, to a PR Week Top 50 UK PR Agency.

This is a really simple guide to our experiences so far. We have now run hundreds of Twitter ad campaigns for clients.

If you are looking to run Twitter Ad campaigns for things such as:
Growing a Newsletter Database
Promoting piece of content (helping it "go viral"*)
Promoting a job
Getting sales leads
Content Outreach
Crea

Then this really simple guide will help.

It is all the things you will already know, but written down in one easy place.

The key thing, go and see if you can beat my best Twitter Ad engagement rate of 19%. I am sure you can :-)

*Terrible term

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Get the most from your Twitter Ad campaigns - The Twitter Ads Playbook

  1. 1. 15 TWITTER AD TIPS THAT YOU ALREADY KNOW SUPPORTED WITH ANIMALS FROM AROUND THE WEB TO HIDE THE DULL CONTENT
  2. 2. MY 3 TEST CAMPAIGNS THAT THIS IS BASED ON: 1. JOB PROMO 2. CONTENT PUSH 3. NEWSLETTER DB GROWTH
  3. 3. PICK THE RIGHT TARGET COUNTRY – FOOL!
  4. 4. TEST SMALL AND SCALE UP – DUH!
  5. 5. RUN IN 10 DAY TRIALS – RUN, MEASURE, RINSE, REPEAT – YA PUDDING
  6. 6. TARGET BY TWITTER ACCOUNTS - IT JUST WORKS – FOOL!
  7. 7. HAVE A CLEAR CALL TO ACTION – DIPPY!
  8. 8. INCLUDE A RELATED IMAGE – YOU TWONK!
  9. 9. ASK FOR A RT – YOU CHICKEN!
  10. 10. MAKE THE TEXT IN THE TWEET ASK A QUESTION – GOOD COPY 101!
  11. 11. OPTIMISE THE LINKED TO LANDING PAGE FOR DESIRED ACTION – WTAF?
  12. 12. ASK OTHERS HOW THEIR ADS ARE PERFORMING - DON’T BE SHY
  13. 13. UPLOAD A VIDEO & IT WILL SHOW VIEWS IN AD PANEL – CLEVER BUGGERS
  14. 14. THE TWITTER ADS TEAM ARE HELPFUL & DON’T MIND THE STUPIDS
  15. 15. THE BEST I HAVE ACHIEVED IS 19% ENGAGEMENT – BEAT THAT PUNK!
  16. 16. ACT QUICK, THE BIG BRANDS WILL BE ALONG SOON AND RUIN IT - FEKKERS
  17. 17. SHARE YOUR RESULTS WITH PEOPLE – NO ONE LIKES A LONE WOLF!

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