Analyse and present week 1 - topic 1.1


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  • Give out assessment book, explaining , seeking and answering queriesGet assessment plan signedGive out slide notes pages
  • Relevant – does it really apply? Context?Current – is it up to date?Accurate – how was it gathered? How knowledgeable or qualified was the author or gatherer of the information? How objective was the source and the author?
  • Some info can be primary and secondary – eg. Emails. It does depend on the content and purpose.But lets look at some clearer examples of each type
  • Page 5 of Learner Guide gives more examplesWhen looking at secondary information, we need to be considering or questioning its objectivity.
  • Now lets have a closer look at each of these.
  • Other staff can give anecdotal information or that based on a lot of practical experience in a variety of contextsReports or surveys can be annual reports, customer satisfaction surveysSpecialist reports can be sales reports, maintenance audits etc.More information is included on pages 6-7 of the learner guide
  • Bureau of Statistics has a lot of valuable info, most is free, some has a chargeRefer to Example on Page 8 of Learner Guide – compares external sources used by two different companies
  • Follow the guidelines of the particular organisaiton
  • Page 10 of Learner Guide has a good example of a range of sources used by a marketing officer
  • Analyse and present week 1 - topic 1.1

    2. 2. INFORMATIONA wide range of information is used byorganisations to assist in decision making.These decisions affect the goals andobjectives of the organisation and whetherthese are successfully achieved.The information must be: Relevant Current Accurate 2
    3. 3. TYPES OF DECISIONSStrategic decisions – those which impacton the future direction of the organisationand usually have a long term focusTactical decisions – relate to those that arenecessary to achieve the strategic objectivesof the organisation. However, they focus onactions of a much shorter timeframe thanstrategic decisionsOperational decisions – those that relateto the day to day activities of an organisationand therefore have a short term focus 3
    4. 4. TYPES OF INFORMATIONInformation can be: Primary – original material that has not yet been analysed or changed in any way Secondary – reflections, reviews and interpretations based on primary and other sources of information 4
    5. 5. PRIMARY INFORMATIONFactual reporting or accounts of theissue you are researching.Sources include: census data minutes of meetings records of conversations, emails, faxes, letters invoices, statements, signed 5
    6. 6. SECONDARY INFORMATIONSources include: census data computer data bases eg. Library catalogues marketing reports, budgets, financial figures sales records personnel records, results from focus groups, product 6
    7. 7. TYPES OF DATAInformation or data can also be: Qualitative – information that is observed or described eg. Survey of purchasing decisions collected by interview, questionnaires etc. Quantitative – information that can be analysed numerically eg. Research recorded sales figures and compare these to previous yearsInternal or External sources can be used 7
    8. 8. INTERNAL SOURCES OF INFORMATIONDepend on the nature of the organisationbut usually include: Paper based or electronic files – databases Other staff and their experiences Reports or surveys Library – many organisations have their own Intranet Business plan, financials, objectives, mission statements etc. Specialist material 8
    9. 9. EXTERNAL SOURCES OF INFORMATION  Government departments or agencies (Aust. Tax Office, Aust. Bureau of Statistics)  Employer bodies, unions, associates, institutes  Major corporations  Newspapers and magazines (especially industry specific publications)  Television or radio program (especially subject specific programs)  The internet  Local and specialist libraries 9
    10. 10. GATHERING AND COLLECTING INFO. There will be organisational requirements governing this: Reporting guidelines  Management and Updating records accountability channels Goals and plans  Available resources and Systems and equipment processes  Occupational Health Informational and Safety protocols  Anti-discrimination Quality assurance policies Security  Ethical standards Confidentiality  Legal obligations 10
    11. 11. COLLECTING INFORMATIONCommon methods include: Interviewing  Checking written colleagues and material including customers referrals and client files Accessing recruitment  Questioning (in person applications and other or by indirect means) forms  Undertaking individual Information from other research organisations  Checking research Accessing file records provided by others Observing and  Researching the listening internet 11
    12. 12. RESEARCHthe process of collecting organising analysing and presentinginformation (data) in order to learnmore about a particular topic orsituation. 12
    13. 13. RESEARCH SKILLS Read and critically evaluate information Listen carefully to extract relevant data Watch and observe others thoroughly Question what you read, what people say and why they are saying it Select relevant information from a variety of options Summarise information, highlighting important aspects Organise information so it is easy to understand Write up conclusions in appropriate format Present research in writing or in person 13
    14. 14. PLANNING RESEARCH Be clear on what you are trying to research – understand the research requirements Identify the possible sources of information Collect the information Analyse the information to select relevant parts 14
    15. 15. UNDERSTANDING RESEARCH REQUIREMENTSMake sure you know the: Purpose Content area Form of response required (letter, report, briefing, presentation) Level of detail required (general or specific) Layout Date of request Intended audience 15
    16. 16. FORMATS FOR PRESENTING RESEARCH INFORMATION A business report A business case A tender An oral presentation 16
    17. 17. BUSINESS REPORTSWritten to: Present new information Update Maintain a flow of informationTypes of business reports: Periodic reports Progress reports Final reports 17
    18. 18. BUSINESS CASEA type of report: prepared to investigate a particular issue such as a new idea or a proposal to change which presents evidence to justify or support the proposal 18
    19. 19. TENDERA tender document is (often as ananswer to a project proposaladdressing selection criteria) andusually includes: A profile of the applicant’s organisation A description of how the project will be undertaken A budget Examples of previous relevant projects the organisation has 19
    20. 20. ORAL PRESENTATIONInformation is often presented to aproject group, steering committee orboard as a formal presentation.Often includes a visual componentusing electronic software such asMicrosoft PowerPoint 20