• Save
Analyse and present   week 1 - topic 1.1
Upcoming SlideShare
Loading in...5

Analyse and present week 1 - topic 1.1






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Give out assessment book, explaining , seeking and answering queriesGet assessment plan signedGive out slide notes pages
  • Relevant – does it really apply? Context?Current – is it up to date?Accurate – how was it gathered? How knowledgeable or qualified was the author or gatherer of the information? How objective was the source and the author?
  • Some info can be primary and secondary – eg. Emails. It does depend on the content and purpose.But lets look at some clearer examples of each type
  • Page 5 of Learner Guide gives more examplesWhen looking at secondary information, we need to be considering or questioning its objectivity.
  • Now lets have a closer look at each of these.
  • Other staff can give anecdotal information or that based on a lot of practical experience in a variety of contextsReports or surveys can be annual reports, customer satisfaction surveysSpecialist reports can be sales reports, maintenance audits etc.More information is included on pages 6-7 of the learner guide
  • Bureau of Statistics has a lot of valuable info, most is free, some has a chargeRefer to Example on Page 8 of Learner Guide – compares external sources used by two different companies
  • Follow the guidelines of the particular organisaiton
  • Page 10 of Learner Guide has a good example of a range of sources used by a marketing officer

Analyse and present   week 1 - topic 1.1 Analyse and present week 1 - topic 1.1 Presentation Transcript

  • INFORMATIONA wide range of information is used byorganisations to assist in decision making.These decisions affect the goals andobjectives of the organisation and whetherthese are successfully achieved.The information must be: Relevant Current Accurate 2
  • TYPES OF DECISIONSStrategic decisions – those which impacton the future direction of the organisationand usually have a long term focusTactical decisions – relate to those that arenecessary to achieve the strategic objectivesof the organisation. However, they focus onactions of a much shorter timeframe thanstrategic decisionsOperational decisions – those that relateto the day to day activities of an organisationand therefore have a short term focus 3 View slide
  • TYPES OF INFORMATIONInformation can be: Primary – original material that has not yet been analysed or changed in any way Secondary – reflections, reviews and interpretations based on primary and other sources of information 4 View slide
  • PRIMARY INFORMATIONFactual reporting or accounts of theissue you are researching.Sources include: census data minutes of meetings records of conversations, emails, faxes, letters invoices, statements, signed 5
  • SECONDARY INFORMATIONSources include: census data computer data bases eg. Library catalogues marketing reports, budgets, financial figures sales records personnel records, results from focus groups, product 6
  • TYPES OF DATAInformation or data can also be: Qualitative – information that is observed or described eg. Survey of purchasing decisions collected by interview, questionnaires etc. Quantitative – information that can be analysed numerically eg. Research recorded sales figures and compare these to previous yearsInternal or External sources can be used 7
  • INTERNAL SOURCES OF INFORMATIONDepend on the nature of the organisationbut usually include: Paper based or electronic files – databases Other staff and their experiences Reports or surveys Library – many organisations have their own Intranet Business plan, financials, objectives, mission statements etc. Specialist material 8
  • EXTERNAL SOURCES OF INFORMATION  Government departments or agencies (Aust. Tax Office, Aust. Bureau of Statistics)  Employer bodies, unions, associates, institutes  Major corporations  Newspapers and magazines (especially industry specific publications)  Television or radio program (especially subject specific programs)  The internet  Local and specialist libraries 9
  • GATHERING AND COLLECTING INFO. There will be organisational requirements governing this: Reporting guidelines  Management and Updating records accountability channels Goals and plans  Available resources and Systems and equipment processes  Occupational Health Informational and Safety protocols  Anti-discrimination Quality assurance policies Security  Ethical standards Confidentiality  Legal obligations 10
  • COLLECTING INFORMATIONCommon methods include: Interviewing  Checking written colleagues and material including customers referrals and client files Accessing recruitment  Questioning (in person applications and other or by indirect means) forms  Undertaking individual Information from other research organisations  Checking research Accessing file records provided by others Observing and  Researching the listening internet 11
  • RESEARCHthe process of collecting organising analysing and presentinginformation (data) in order to learnmore about a particular topic orsituation. 12
  • RESEARCH SKILLS Read and critically evaluate information Listen carefully to extract relevant data Watch and observe others thoroughly Question what you read, what people say and why they are saying it Select relevant information from a variety of options Summarise information, highlighting important aspects Organise information so it is easy to understand Write up conclusions in appropriate format Present research in writing or in person 13
  • PLANNING RESEARCH Be clear on what you are trying to research – understand the research requirements Identify the possible sources of information Collect the information Analyse the information to select relevant parts 14
  • UNDERSTANDING RESEARCH REQUIREMENTSMake sure you know the: Purpose Content area Form of response required (letter, report, briefing, presentation) Level of detail required (general or specific) Layout Date of request Intended audience 15
  • FORMATS FOR PRESENTING RESEARCH INFORMATION A business report A business case A tender An oral presentation 16
  • BUSINESS REPORTSWritten to: Present new information Update Maintain a flow of informationTypes of business reports: Periodic reports Progress reports Final reports 17
  • BUSINESS CASEA type of report: prepared to investigate a particular issue such as a new idea or a proposal to change which presents evidence to justify or support the proposal 18
  • TENDERA tender document is (often as ananswer to a project proposaladdressing selection criteria) andusually includes: A profile of the applicant’s organisation A description of how the project will be undertaken A budget Examples of previous relevant projects the organisation has 19
  • ORAL PRESENTATIONInformation is often presented to aproject group, steering committee orboard as a formal presentation.Often includes a visual componentusing electronic software such asMicrosoft PowerPoint 20