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The project: create an advertising agency in-house of an architecture company to catch outside clients; here is the first concept.

The project: create an advertising agency in-house of an architecture company to catch outside clients; here is the first concept.

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Branding brochure concept Presentation Transcript

  • 1. Punch? brochure10dierpunch.indd 1 12/10/2007 09:42:30
  • 2. brochure10dierpunch.indd 2 12/10/2007 09:42:38
  • 3. brochure10dierpunch.indd 3 12/10/2007 09:42:45
  • 4. Pun brochure10dierpunch.indd 4 12/10/2007 09:42:50
  • 5. ch! brochure10dierpunch.indd 5 12/10/2007 09:42:55
  • 6. brochure10dierpunch.indd 6 12/10/2007 09:43:03
  • 7. 10dier is well known for its cutting edge designs in a diverse range of markets sectors including civic, commercial, education, healthcare, hotel, integrated casino & resort, residential, retail, museum, pharmaceuticals and transport. 10dier now employs over 1,700 highly quali- fied architectural staff in 25 offices across 4 continents including Europe, Asia, North & South America. brochure10dierpunch.indd 7 12/10/2007 09:43:16
  • 8. brochure10dierpunch.indd 8 12/10/2007 09:43:18
  • 9. From building advertisements, to exit signs and to books on architecture, the graphic design field has always had a close connection to the architecture profession. 10dier Punch! is bridging between these professions to provide creative and global strategic thinking for your branding. brochure10dierpunch.indd 9 12/10/2007 09:43:19
  • 10. Punch t h i n g k n i brochure10dierpunch.indd 10 12/10/2007 09:43:27
  • 11. nch? brochure10dierpunch.indd 11 12/10/2007 09:43:35
  • 12. A je ne sais quoi... It’s always difficult to talk about ourself. Try to say how much we are passionated for our job, for design. We are crazy about new way of communicating, images, videos, fonts, advertising and so much else! It’s a part of our mission to be interested in all; psychology, sociology, music, arts, different cultures, cinema, graphic motion, economy, fashion, retailing markets, new trends... If not, how could we understand you so much? Our passion is to build the best communications for you and for your clients. They are in fact THE boss. When we work for you, we won’t create a project just because it looks “nice” to us. There are rules. In marketing, communications, design, consumers needs; there are rules. And our expertise in brand communications make us feel very confident in succeeding into these fields... BREAK THE RULES. ...Even if sometimes we like to Our team is formed by French, Chinese, American people; that gives to us a wonderful asset to understand all the differ- ent targets we may have, and give us un je ne sais quoi of... singular talent. brochure10dierpunch.indd 12 12/10/2007 09:43:45
  • 13. je ne sais quoi brochure10dierpunch.indd 13 12/10/2007 09:43:56
  • 14. Branding Amplitude Corporate Communications Tactical Campaign Implementation and launch communications brochure10dierpunch.indd 14 12/10/2007 09:43:59
  • 15. Design Outdoor Media e-media Ev ent /Ex hib itio ns wo rk brochure10dierpunch.indd 15 12/10/2007 09:44:01
  • 16. brochure10dierpunch.indd 16 12/10/2007 09:44:03
  • 17. brochure10dierpunch.indd 17 12/10/2007 09:44:05
  • 18. redibility uriosity onfidence reativity onnectivity brochure10dierpunch.indd 18 12/10/2007 09:44:14
  • 19. onsistency ommunications apability ulture ollaboration brochure10dierpunch.indd 19 12/10/2007 09:44:15
  • 20. ur Scope of expertise Naming Brand Positioning Strategy Thinking Launch Communications Campaign Logotype Graphic Manual Stationery: (letterhead/Business cards, forms, bills, invoice, envelopes etc.) Press Kit folder Brochures/Leaflets Reports/Annual Reports Newsletter Billbards Video Clips Exhibition communications (booth...) Electronic: Power Point E-card (Flash) CD-Card/CD-ROM Internet websites Mobile websites New Technology Your website, your Ad, your design campaign on mobile phones with the new technology Flash. brochure10dierpunch.indd 20 12/10/2007 09:44:18
  • 21. brochure10dierpunch.indd 21 12/10/2007 09:44:19
  • 22. ho? a r t i s t i c brochure10dierpunch.indd 22 12/10/2007 09:44:23
  • 23. Didier d i r e c t i o n brochure10dierpunch.indd 23 12/10/2007 09:44:26
  • 24. French advertising Coming from a country known for agency in its richness in art and culture, Didier France. Its website had has over 12 years of experience been nominated at Publissimes 2000 in graphic design, advertising, (an annual competition of a famous and communications projects advertising institute in France) and management. With strong interest had earned excellent critiques. It had and developed hobbies in music, attracted 20,000 visitors in the first videos, and the internet, Didier has month of existence in 1999 where been described as highly creative. He internet marketing was still young. was interviewed by the French press and television as the CEO of his own Because of Didier’s curiosity and advertising agency, and his projects passion in what he does, he constantly had been featured at a number of seeks for innovative solutions to bring occasions. the brand of his clients to a high level in the international market. Didier is specifically experienced in handling complex advertising, communications, and marketing projects in the field of beauty/cosmetics, luxurious products, high fashion, and institutions. He created his own brochure10dierpunch.indd 24 12/10/2007 09:44:35
  • 25. CONSUMER GOODS SMEs and Large Accounts. INDUSTRY, Global Communication Concerning the Internet of the group T o develop a strategy of creation sites, we benefited communication for all the branded from media coverage, thanks stores in France. Application on to our “upmarket” positioning. Media support-Recommendations As a result we proceeded to on interior decoration/design. the TV channel M6 Bordeaux, Communications Director. France and received a feature/an 2004-2005 article in the daily “Sud-Ouest” ADVERTISING in Bordeaux for our creativity. AGENCY (Advertising/Public Our Internet site was been Relations/Marketing Services), nominated for Publissimes 2000 ACCOUNTS: Institutional, Beauty/ (a competition organised locally Cosmetics; Services; Industry by ESC Bx to reward the best and Craft industry; Trade; Farm advertising companies in all media Produce/Wine growing… categories), and we had more Artistic Director/Communications than 20,000 connections at the DUM-DUM, my advertising end of the first month of existence agency, Advertising/Public and had an excellent review on Relations/ Marketing Services http://www.Praktica.net; where ACCOUNTS: Institutional; B2B... it was the site of the week. MEDIAMETRIE: Inter-professional 1998-2003 audience measurement and survey EGMA AGENCY, Handling the company, France; Law firms; creation of projects, particularly Professional Guides/Reviews... for the GABON government. We were highly complimented Advertising/Public Relations/ on our quality of care and Marketing Services/Architect individuality by the craftsmen, Artistic Director - Responsible for clientele development 1996-1998 brochure10dierpunch.indd 25 12/10/2007 09:44:42
  • 26. ortfolio >Guides in 4 languages brochure10dierpunch.indd 26 12/10/2007 09:44:50
  • 27. >Packaging/Facing for Jean-Claude BIGUINE International Haircut Chain brochure10dierpunch.indd 27 12/10/2007 09:45:11
  • 28. brochure10dierpunch.indd 28 12/10/2007 09:45:14
  • 29. Artistic direction for this Flash website for a wine productor, in France. A concept based on sobriety and on the contrast between the grey and the other trendy colors. brochure10dierpunch.indd 29 12/10/2007 09:45:16
  • 30. After only 2 months, and because of our creativity, we could work for this client, which is the biggest making audience rating compagny in France , professional audience measurement and survey. { www.mediametrie.com } Flash e-card for the new year. brochure10dierpunch.indd 30 12/10/2007 09:45:17
  • 31. New year card for this French wine produc- tor; the little “arrow” comes to announce the new website of the firm. New year card for a beauty/ cosmetics institute brochure10dierpunch.indd 31 12/10/2007 09:45:19
  • 32. BROCHURE / LOGOTYPE >Real Estate Cie BOOK/GUIDE - 50Pages >French Economy Artistic Direction-Execution We had an article in the French press about the graphic design of this book and talking about the text , in the middle of the pages, which “follows” the curves of the “river”. brochure10dierpunch.indd 32 12/10/2007 09:45:41
  • 33. BROCHURE/LEAFLET >Hotel/Restaurant >We had a press release for this guide concerning the graphic design and particularly the text which follow the “river” inside the pages. brochure10dierpunch.indd 33 12/10/2007 09:45:45
  • 34. BOOK/GUIDE - 30Pages >Institutional Artistic Direction-Execution ANNUAL REPORT / LOGOTYPE >b2b Artistic Direction-Execution Ads brochure10dierpunch.indd 34 12/10/2007 09:45:48
  • 35. >PERSONAL ARTWORK 2! Concept based on the number two, related to the number of circles of the watches. brochure10dierpunch.indd 35 12/10/2007 09:45:48
  • 36. >LOGOTYPES Tea salon AND Garment Restaurant World food Business Club Restaurant Satellite TV - Alarms Company Music studio production Young talents sponsorchip I won the competition for this logotype for the French Government. brochure10dierpunch.indd 36 12/10/2007 09:45:54
  • 37. >LEAFLETS >COMPLIMENT SLIP brochure10dierpunch.indd 37 12/10/2007 09:45:54
  • 38. ogotype, Visual Identity THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI 1 3 5 10 brochure10dierpunch.indd 38 12/10/2007 09:45:58
  • 39. THE KHALDIA COMPLEX THE KHAL DANCING TOWERS OF ABU DHABI DANCING TOW MALL 71,41,33,04 20,00,100,00 LEX THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI THE KHALDIA COMPLEX DANCING TOWERS OF ABU DHABI 1 2 5 3 4 6 8 brochure10dierpunch.indd 39 12/10/2007 09:46:07
  • 40. brochure10dierpunch.indd 40 12/10/2007 09:46:08
  • 41. brochure10dierpunch.indd 41 12/10/2007 09:46:08
  • 42. Advert Advert Advert Ad proposal Invitation card brochure10dierpunch.indd 42 12/10/2007 09:46:13
  • 43. Panel for exhibition Circular brochure Advert Envelopes e-Invitation card brochure10dierpunch.indd 43 12/10/2007 09:46:21
  • 44. Prim There are no prima donnas at 10dier Punch. Our passion for our profession and respect for our clients is genuine. We value close long-term relationships with our clients over everything else. Our goal is to work towards a harmonious rapport with them and reach above and beyond their aspirations. Then they will come back again. brochure10dierpunch.indd 44 12/10/2007 09:46:25
  • 45. a Donna brochure10dierpunch.indd 45 12/10/2007 09:46:29
  • 46. GLOBAL brochure10dierpunch.indd 46 12/10/2007 09:46:37
  • 47. brochure10dierpunch.indd 47 12/10/2007 09:46:44
  • 48. brochure10dierpunch.indd 48 12/10/2007 09:46:57
  • 49. brochure10dierpunch.indd 49 12/10/2007 09:47:08
  • 50. e liked to work for them brochure10dierpunch.indd 50 12/10/2007 09:47:20
  • 51. brochure10dierpunch.indd 51 12/10/2007 09:47:26
  • 52. At 10dier Punch! we are constantly striving to develop our skills and broaden our capacity as strategic thinkers. As a result we are versatile creators with the ability to adapt and cater to a range of styles and tastes. On the opposite page are samples of an advert with 4 different designs – Corporate, Luxury, Techno and Trendy. The Corporate sample is a classic, timeless style with lots of white space. The text is as visually important as the images with the font or typeface generally being Times New Roman or Garamond. The Luxury sample is classy and exhibits elegance through its use of black and simplicity. It acts as a teaser to the viewer, drawing feelings of desire and longing for the building the advert is offering. The Techno sample includes more graphic elements along with technological images and effects. The Trendy sample is based on the most current, fashionable colours of the moment and uses fancy fonts. Why that? Because when you want a trendy design, we must have the same definition of the term… When you say “blue” we must have the same blue... brochure10dierpunch.indd 52 12/10/2007 09:47:26
  • 53. Corporate Luxury Techno Trendy brochure10dierpunch.indd 53 12/10/2007 09:48:13
  • 54. brochure10dierpunch.indd 54 12/10/2007 09:48:21
  • 55. Why Us? Contrary to large agencies, we are medium sized and it’s an advantage! You will have the same contact during a project from beginning to end. With many larger agencies there are complications and you will deal with numerous people on a variety of levels. It’s like in a famous (and expensive) restaurant: do you think the French “chief” is cooking all nights...? No. It will be an assistant. Due to 10dier Punch’s medium size, you can have confidence that we will collaborate personally with you on a more exclusive level. (PARTNER) At 10dier Punch we have a range of different cultures, influences and values. Our different nationalities work together and combine to create a distinct, modern, international and diverse design style brochure10dierpunch.indd 55 12/10/2007 09:48:26
  • 56. brochure10dierpunch.indd 56 12/10/2007 09:48:33
  • 57. brochure10dierpunch.indd 57 12/10/2007 09:48:41
  • 58. IMPA Contrast is one of the main principles of design. It adds dynamism and energy to a design. 10dier Punch’s style is centred around the incongruence between aggressive communication and delicacy; impact and tenderness, gentle and forceful. The philosophy of 10dier Punch is a subtle mix between aggressive and charming. First impressions of a design and the information it is communicating are initially expressed to the viewer through immediate impact. However, with further thought and reflection one appreciates numerous, more sophisticated ideas and vision. TENDERNESS brochure10dierpunch.indd 58 12/10/2007 09:48:50
  • 59. ACT brochure10dierpunch.indd 59 12/10/2007 09:49:03
  • 60. brochure10dierpunch.indd 60 12/10/2007 09:49:09
  • 61. A nother 10dier Punch! design trait is seduction. Sex appeal remains one of the oldest and most effective mechanisms of design as it I1 adds risk and can hint at the taboo. t creates a powerful and positive part in producing compelling designs. 0dier Punch! pushes the enve- lope when it comes to seduction, however, our design is always sophisticated and appropriate, however sensual and provocative. brochure10dierpunch.indd 61 12/10/2007 09:49:09
  • 62. brochure10dierpunch.indd 62 12/10/2007 09:49:21
  • 63. brochure10dierpunch.indd 63 12/10/2007 09:49:33
  • 64. http://anteneo.vox.com brochure10dierpunch.indd 64 12/10/2007 09:49:36