MARKET REPORTING TOOLS
 POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.


       Advanced Housing Market
       Reporting Mad...
BE THE LOCAL EXPERT...




                                                   PARADISE!
© 2009 Minneapolis Area Associatio...
...IN A GLOBAL MARKET.




© 2009 Minneapolis Area Association of REALTORS®
YOU ARE HERE


© 2009 Minneapolis Area Association of REALTORS®
QUOTABLE
     “Real estate is much like the weather. People
     don’t care about the national forecast, they care
     ab...
MARKET REPORTING TOOLS
   POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.

              Advanced Housing Market
            ...
RECEIVING VALIDATION
          “You like me! You really like me.”
                                            – Sally Fiel...
INFO HWY CONGESTION




                                                   Swanepoel’s
                                   ...
CONGESTION
     “I don’t need a million answers.
     I just want the good ones.”
                                        ...
GUIDING PRINCIPLES

                       Advancing the
                       MAAR Mission
                      To prov...
GUIDING PRINCIPLES

                 Real Estate
                  is Local

© 2009 Minneapolis Area Association of REALTO...
GUIDING PRINCIPLES

  Visuals Matter


© 2009 Minneapolis Area Association of REALTORS®
GUIDING PRINCIPLES




                                                   VISUALS + DETAILS
© 2009 Minneapolis Area Associ...
GUIDING PRINCIPLES

                           Make it
                          Available
                               ...
GUIDING PRINCIPLES
                        Local
                        Easy to Understand
                        Detail...
LOCAL MARKET UPDATES




© 2009 Minneapolis Area Association of REALTORS®
MONTHLY INDICATORS




© 2009 Minneapolis Area Association of REALTORS®
HOUSING SUPPLY OUTLOOK




© 2009 Minneapolis Area Association of REALTORS®
SUPPLY-DEMAND RATIO




© 2009 Minneapolis Area Association of REALTORS®
HOUSING AFFORDABILITY




© 2009 Minneapolis Area Association of REALTORS®
“UH-OH”

          2000




           Source: USA Today analysis of Federal Financial Institutions Examination Council da...
“OH SH__”

          2007
          By 2007, the
          national
          average was
          9% of all
          bo...
REACTING TO “UH-OH”




© 2009 Minneapolis Area Association of REALTORS®
EXTREME LOCAL DETAIL




© 2009 Minneapolis Area Association of REALTORS®
MAPPING

                                                     Maximize your
                                              ...
“THE SKINNY” BLOG




© 2009 Minneapolis Area Association of REALTORS®
BROKER WEBSITES




© 2009 Minneapolis Area Association of REALTORS®
AGENT WEBSITES




© 2009 Minneapolis Area Association of REALTORS®
AGENT BLOGS




© 2009 Minneapolis Area Association of REALTORS®
FACEBOOK




        BUT DON’T LISTEN TO US...
                      If video on next page doesn’t work, please write
    ...
HOW OTHERS USE IT

                        News Media
                        Government
                        Strategic...
INFLUENCING THE STORY
      Prices and interest rates fall, affordability at four-year
      high | February 15, 2008 | Th...
INFLUENCING THE PUBLIC

      “[I was] provided reports from your association
      which provided so much granular detail...
DISTRIBUTION STRATEGY




© 2009 Minneapolis Area Association of REALTORS®
DISTRIBUTION STRATEGY
                                                   Private label. We
                               ...
DISTRIBUTION STRATEGY
                      Unfettered access.
                   Weekly e-newsletter
                   W...
RAVING FANS!




© 2009 Minneapolis Area Association of REALTORS®
RIDE THE ELEPHANT
                                                     Not all of your
                                   ...
ENGAGING THE BOARD




© 2009 Minneapolis Area Association of REALTORS®
HOW IS THIS SIMPLE?
     If you build it…



                                  …they will come.

© 2009 Minneapolis Area A...
HOW IS THIS SIMPLE?

     Start. But start…

                                                   Small




© 2009 Minneapol...
HOW IS THIS SIMPLE?
           Unquenchable demand.




© 2009 Minneapolis Area Association of REALTORS®
PRODUCT DEVELOPMENT
 From concept to production:

                                                   Design
              ...
COLLABORATION




© 2009 Minneapolis Area Association of REALTORS®
EXPEDIENCY vs. PERFECTION




© 2009 Minneapolis Area Association of REALTORS®
REMEMBER…

           Real Estate is Local
       In a consolidating, globalizing economy, it is
       critical to own yo...
YOU ARE THE VALUE-ADD
       MLS data is the richest,
       cleanest and most powerful
       real estate data available....
BUT DON’T LISTEN TO US



          Stephan                                   Saul Klein
          Swanepoel




         ...
MAGIC?




© 2009 Minneapolis Area Association of REALTORS®
THE RECIPE



                           Start w/ Heaping Spoonful of Common Sense
                                       ...
IF WE CAN DO IT...



                       So can you!

© 2009 Minneapolis Area Association of REALTORS®
IF YOU DON’T WANT TO...


                    We can do it
                      for you.

© 2009 Minneapolis Area Associa...
IF YOU DON’T WANT TO...


                     SHAMELESS
                      PROMOTION
                        ALERT
© 2...
MARKET REPORTING PARTNERS
          Austin Board of REALTORS® in Austin, TX
          Collin County Association of REALTOR...
OWN YOUR SPACE

        “We had problems with conflicting
        information. Once we started using your
        stats, w...
IF NOT NOW...




© 2009 Minneapolis Area Association of REALTORS®
IF NOT YOU...




© 2009 Minneapolis Area Association of REALTORS®
MARKET REPORTING TOOLS
   POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
                   Thank you for your time.




   ...
Advanced Housing Market Reporting Made Simple
Advanced Housing Market Reporting Made Simple
Advanced Housing Market Reporting Made Simple
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Advanced Housing Market Reporting Made Simple

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Market reporting is a daunting but essential task for associations. "All real estate is local" usually means more than just your city or state. The Minneapolis Area Association of REALTORS® produces highly localized materials for members, the media, public officials and consumers in a series of reports that reach down into the submarkets of unique neighborhoods. You, too, can take full advantage of the strength of your MLS data to produce powerful, easily understood and always current information for your members. Learn how to "own" your local market's information pipeline. Your members will thank you. And then they will thank you again.

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    Slide 16: The Value of MAAR Research Tools Across the Community
    http://www.youtube.com/watch?v=kPK6H6BYkws

    Slide 28: Monthly Skinny Video. http://www.youtube.com/watch?v=UQQJKyZ9zgg

    Slide 35: How are MAAR Research Tools Being Used Throughout the Real Estate Industry? http://www.youtube.com/watch?v=fXDkbdVxu5k
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    http://www.youtube.com/watch?v=kPK6H6BYkws

    Slide 28: Monthly Skinny Video. http://www.youtube.com/watch?v=UQQJKyZ9zgg

    Slide 35: How are MAAR Research Tools Being Used Throughout the Real Estate Industry? http://www.youtube.com/watch?v=fXDkbdVxu5k
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Advanced Housing Market Reporting Made Simple

  1. 1. MARKET REPORTING TOOLS POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT. Advanced Housing Market Reporting Made Simple 2009 AE Institute Colorado Springs By Mark Allen, RCE, CIPS, CRS, GRI Chief Executive Officer Minneapolis Area Association of REALTORS® © 2009 Minneapolis Area Association of REALTORS®
  2. 2. BE THE LOCAL EXPERT... PARADISE! © 2009 Minneapolis Area Association of REALTORS®
  3. 3. ...IN A GLOBAL MARKET. © 2009 Minneapolis Area Association of REALTORS®
  4. 4. YOU ARE HERE © 2009 Minneapolis Area Association of REALTORS®
  5. 5. QUOTABLE “Real estate is much like the weather. People don’t care about the national forecast, they care about the local forecast.” – Lawrence Yun, NAR Chief Economist © 2009 Minneapolis Area Association of REALTORS®
  6. 6. MARKET REPORTING TOOLS POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT. Advanced Housing Market Reporting Made Simple What Are Our Brief Market Topic Overview Reporting Services? © 2009 Minneapolis Area Association of REALTORS®
  7. 7. RECEIVING VALIDATION “You like me! You really like me.” – Sally Field, American Actress © 2009 Minneapolis Area Association of REALTORS®
  8. 8. INFO HWY CONGESTION Swanepoel’s TREND 7 © 2009 Minneapolis Area Association of REALTORS®
  9. 9. CONGESTION “I don’t need a million answers. I just want the good ones.” – WebMD TV Ad © 2009 Minneapolis Area Association of REALTORS®
  10. 10. GUIDING PRINCIPLES Advancing the MAAR Mission To provide the resources and leadership for REALTORS® to succeed. © 2009 Minneapolis Area Association of REALTORS®
  11. 11. GUIDING PRINCIPLES Real Estate is Local © 2009 Minneapolis Area Association of REALTORS®
  12. 12. GUIDING PRINCIPLES Visuals Matter © 2009 Minneapolis Area Association of REALTORS®
  13. 13. GUIDING PRINCIPLES VISUALS + DETAILS © 2009 Minneapolis Area Association of REALTORS®
  14. 14. GUIDING PRINCIPLES Make it Available Distribute. Distribute. Distribute. © 2009 Minneapolis Area Association of REALTORS®
  15. 15. GUIDING PRINCIPLES Local Easy to Understand Detail Readily Available BUT DON’T LISTEN TO US... If video on next page doesn’t work, please write gregs@mplsrealtor.com and we’ll send you a link. Slideshare appears to have some glitches. © 2009 Minneapolis Area Association of REALTORS®
  16. 16. WEEKLY ACTIVITY REPORT © 2009 Minneapolis Area Association of REALTORS®
  17. 17. LOCAL MARKET UPDATES © 2009 Minneapolis Area Association of REALTORS®
  18. 18. MONTHLY INDICATORS © 2009 Minneapolis Area Association of REALTORS®
  19. 19. HOUSING SUPPLY OUTLOOK © 2009 Minneapolis Area Association of REALTORS®
  20. 20. SUPPLY-DEMAND RATIO © 2009 Minneapolis Area Association of REALTORS®
  21. 21. HOUSING AFFORDABILITY © 2009 Minneapolis Area Association of REALTORS®
  22. 22. “UH-OH” 2000 Source: USA Today analysis of Federal Financial Institutions Examination Council data. By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY © 2009 Minneapolis Area Association of REALTORS®
  23. 23. “OH SH__” 2007 By 2007, the national average was 9% of all borrowers, a rate higher even than at the peak of the U.S. housing boom in 2006. Source: USA Today analysis of Federal Financial Institutions Examination Council data. By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY © 2009 Minneapolis Area Association of REALTORS®
  24. 24. REACTING TO “UH-OH” © 2009 Minneapolis Area Association of REALTORS®
  25. 25. EXTREME LOCAL DETAIL © 2009 Minneapolis Area Association of REALTORS®
  26. 26. MAPPING Maximize your visual appeal. If video on next page doesn’t work, please write gregs@mplsrealtor.com and we’ll send you a link. Slideshare appears to have some glitches. © 2009 Minneapolis Area Association of REALTORS®
  27. 27. “THE SKINNY” BLOG © 2009 Minneapolis Area Association of REALTORS®
  28. 28. ® HOW REALTORS USE IT Client Consultation Blogs and Websites Social Networking Marketing! Business Planning © 2009 Minneapolis Area Association of REALTORS®
  29. 29. BROKER WEBSITES © 2009 Minneapolis Area Association of REALTORS®
  30. 30. AGENT WEBSITES © 2009 Minneapolis Area Association of REALTORS®
  31. 31. AGENT BLOGS © 2009 Minneapolis Area Association of REALTORS®
  32. 32. FACEBOOK BUT DON’T LISTEN TO US... If video on next page doesn’t work, please write gregs@mplsrealtor.com and we’ll send you a link. Slideshare appears to have some glitches. © 2009 Minneapolis Area Association of REALTORS®
  33. 33. HOW OTHERS USE IT News Media Government Strategic Partners Universities The Public © 2009 Minneapolis Area Association of REALTORS®
  34. 34. INFLUENCING THE STORY Prices and interest rates fall, affordability at four-year high | February 15, 2008 | ThisWeek Online Big discounts push increase in September home sales | October 10, 2008 | Star Tribune Local real estate outlook: Lots of trouble, but a few positive signs too | February 13, 2009 | MinnPost Has flood of foreclosures begun to recede? | January 28, 2009 | Star Tribune Fewer foreclosure homes on market in Twin Cities | January 27, 2009 | Saint Paul Pioneer Press © 2009 Minneapolis Area Association of REALTORS®
  35. 35. INFLUENCING OTHERS © 2009 Minneapolis Area Association of REALTORS®
  36. 36. INFLUENCING THE PUBLIC “[I was] provided reports from your association which provided so much granular detail and data points that answered so many of my questions – and answers to questions I hadn’t even asked (but should have). Without this data, I’d still be questioning my REALTOR®.” – Joseph Colianni, Senior Vice President, Wells Fargo Bank, N.A. © 2009 Minneapolis Area Association of REALTORS®
  37. 37. DISTRIBUTION STRATEGY © 2009 Minneapolis Area Association of REALTORS®
  38. 38. DISTRIBUTION STRATEGY Private label. We thought our brokers would want this, but they wanted a trusted, third-party element instead. © 2009 Minneapolis Area Association of REALTORS®
  39. 39. DISTRIBUTION STRATEGY Unfettered access. Weekly e-newsletter Website Office visits Advertorial CE classes Print publications Targeted emails to brokers And best of all… © 2009 Minneapolis Area Association of REALTORS®
  40. 40. RAVING FANS! © 2009 Minneapolis Area Association of REALTORS®
  41. 41. RIDE THE ELEPHANT Not all of your members are paying attention. You could march a parade of elephants past them and they wouldn’t notice. Don’t worry about that. Ride the elephant you have. Local housing market information IS IMPORTANT. And the best REALTORS® in your market will recognize and utilize the products you give them. © 2009 Minneapolis Area Association of REALTORS®
  42. 42. ENGAGING THE BOARD © 2009 Minneapolis Area Association of REALTORS®
  43. 43. HOW IS THIS SIMPLE? If you build it… …they will come. © 2009 Minneapolis Area Association of REALTORS®
  44. 44. HOW IS THIS SIMPLE? Start. But start… Small © 2009 Minneapolis Area Association of REALTORS®
  45. 45. HOW IS THIS SIMPLE? Unquenchable demand. © 2009 Minneapolis Area Association of REALTORS®
  46. 46. PRODUCT DEVELOPMENT From concept to production: Design Input Input Adjust Build Input Input Refine © 2009 Minneapolis Area Association of REALTORS®
  47. 47. COLLABORATION © 2009 Minneapolis Area Association of REALTORS®
  48. 48. EXPEDIENCY vs. PERFECTION © 2009 Minneapolis Area Association of REALTORS®
  49. 49. REMEMBER… Real Estate is Local In a consolidating, globalizing economy, it is critical to own your local space. It is the difference between designing your own future and having it dictated to you. © 2009 Minneapolis Area Association of REALTORS®
  50. 50. YOU ARE THE VALUE-ADD MLS data is the richest, cleanest and most powerful real estate data available. Use it to advance your cause. You are the expert. You own the data! And when the REALTOR® Property Resource (RPR) comes to be… © 2009 Minneapolis Area Association of REALTORS®
  51. 51. BUT DON’T LISTEN TO US Stephan Saul Klein Swanepoel Jeremy Conaway ML YES! © 2009 Minneapolis Area Association of REALTORS®
  52. 52. MAGIC? © 2009 Minneapolis Area Association of REALTORS®
  53. 53. THE RECIPE Start w/ Heaping Spoonful of Common Sense Stir w/ High School Level Math Lay Upon Bed of Technical Programming Sprinkle it With Branding Spice Splash With Local Color Serve to Masses © 2009 Minneapolis Area Association of REALTORS®
  54. 54. IF WE CAN DO IT... So can you! © 2009 Minneapolis Area Association of REALTORS®
  55. 55. IF YOU DON’T WANT TO... We can do it for you. © 2009 Minneapolis Area Association of REALTORS®
  56. 56. IF YOU DON’T WANT TO... SHAMELESS PROMOTION ALERT © 2009 Minneapolis Area Association of REALTORS®
  57. 57. MARKET REPORTING PARTNERS Austin Board of REALTORS® in Austin, TX Collin County Association of REALTORS® in Plano, TX Contra Costa Association of REALTORS® in Walnut Creek, CA Metrolist, Inc., Denver, CO Greater Lakes Association of REALTORS® in Brainerd, MN Houston Association of REALTORS® in Houston, TX Metropolitan Regional Information Systems, Inc. in Washington, DC Multiple Listing Service, Inc. in Milwaukee, WI Northeast Florida Association of REALTORS® in Jacksonville, FL North Metro REALTORS® Association in Coon Rapids, MN Peoria Area Association of REALTORS® in Peoria, IL REALTOR® Association of the Sioux Empire in Sioux Falls, SD REALTOR® Association of Southern Minnesota in Mankato, MN Southern Twin Cities Association of REALTORS® in Eagan, MN © 2009 Minneapolis Area Association of REALTORS®
  58. 58. OWN YOUR SPACE “We had problems with conflicting information. Once we started using your stats, we became the only legitimate and trusted source of housing market data. Now everyone comes to us first.” REALTOR® Association of the Sioux Empire in Sioux Falls, SD – Bart Hacker, CEO, RASE © 2009 Minneapolis Area Association of REALTORS®
  59. 59. IF NOT NOW... © 2009 Minneapolis Area Association of REALTORS®
  60. 60. IF NOT YOU... © 2009 Minneapolis Area Association of REALTORS®
  61. 61. MARKET REPORTING TOOLS POWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT. Thank you for your time. Jeff Allen Mark Allen Greg Sax © 2009 Minneapolis Area Association of REALTORS®

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