The never cold call again online playbook

1,704 views
1,594 views

Published on

Each evolution of marketing has varied sources of 'experts'. The speed to market and the measurement of the effectiveness of any budgeted amount of exposure is the spread of the information to an extended audience. Verifiable results matter.

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,704
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

The never cold call again online playbook

  1. 1. 14-May-11<br />THE NEVER COLD CALL AGAIN Online PlaybookA REVIEW of ONLINE MARKETING METHODS by Frank J. RUMBAUSKAS Jr.<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  2. 2. The Components of our Evaluation<br />Part I Online Marketing Today<br />Part II Building a Brand Online<br />Part III Building BUZZ Online<br />Part IV Generating Highly Targeted, High-Value Traffic<br />Part V Turning Traffic into Sales<br />Part VI Unlock Hidden Back-End Profits<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  3. 3. Part I Online Marketing Today<br />Everything You Know About Internet Marketing is Probably Wrong<br />Your Internet Marketing Goals<br />The Future of Internet Marketing<br />My System of Systems for Massive Online Success<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  4. 4. Part II Building a Brand Online<br />Your Online Identity: The Foundation of Internet Marketing Success<br />Create Instant (and Verifiable) Expert Status<br />Generate Instant (and Verifiable) Online Media Coverage<br />Position Yourself for Ongoing Media Coverage and Credibility<br />Offline Identity Builders to Boost Your Online Results<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  5. 5. Part III a Building Buzz Online<br />What is Buzz?<br />Your Online Persona Will Make or Break You<br />Blogging to Create Buzz<br />Podcasting to Create Buzz<br />Vodcasting to Create Buzz<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  6. 6. Part III b Building Buzz Online<br />Vodcasting to Create Buzz<br />Tweeting to Create Buzz and Build a Following<br />Satire, Comedy and Publicity stunts to Stand out and attract attention<br />The Ultimate Buzz Builder: Your Own Social Network<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  7. 7. Part IV a Generating Highly Targeted, High Value Traffic<br />A Brief Background on Traffic Generation and Search Engines<br />Your E-mail List: Your Most Precious Online Asset<br />Instant Traffic: Cost-effective Pay-per-click Marketing<br />Write Articles to Generate Traffic and Build Back links<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  8. 8. Part IV b Generating Highly Targeted, High-Value Traffic<br />How to Build Traffic – and your list- with Internet Forums<br />The Hidden Value of Craigslist and Other Internet Classified Sites<br />Explode Your List with Free Giveaways<br />YouTube and Online Video: The New Ultimate Traffic Generator?<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  9. 9. Part IV c Generating Highly Targeted, High-Value Traffic<br />Affiliates: Your Own Dealer/Distributor Network<br />Joint Ventures: The Ultimate (and Fastest) List Builders<br />Triple Your Results (or more) with Viral Tell-A-Friend Systems<br />Use Online Contests to Generate Massive Traffic Spikes<br />Create Massive profits in Minimal Time with Product Launches<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  10. 10. Part V Turning Traffic into Sales<br />Home Page Structure More Important Than you think<br />Writing Copy: Your Online Sales Presentations<br />Your E-mail Follow up System: Long-term Profits on Autopilot<br />Up-sells, Cross-sells, and Down-sells: Instant 50 Percent Sales Increase<br />Abandoned Shopping Carts: A Hidden Profit Centre<br />Online Conversion Testing to Explode Your Profits<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  11. 11. Part VI Unlock Hidden Back-End Profits<br />Back-end Profits: Internet Marketing’s Biggest Prize<br />Monetize Your List with Affiliate Promotions<br />Use Your Online Identity to Generate Offline Income<br />Afterword: The Possibilities are Endless<br />Appendix: A Primer on Integration Marketing<br />14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />
  12. 12. 14-May-11<br />S. VERNOOY P: 519-439-2717 ext 872<br />Questions, Comments & Concerns…www.Nevercoldcallbook.com<br />THANK YOU<br />

×