SME Small, Medium Enterprise “Sponsor My Education” Plan Stacey L. Vernooy

It’s a difficult personal decision… Every year thousands of students make the decision to attend post-secondary school. Years of saving, getting good grades, building the stepping stones to their futures. Discussions of money with family, often more difficult than possibly anticipated, the harsh reality, wanting to bridge or change directions from family, is a hard, cold fact.

Every year thousands of students make the decision to attend post-secondary school. Years of saving, getting good grades, building the stepping stones to their futures.

Discussions of money with family, often more difficult than possibly anticipated, the harsh reality, wanting to bridge or change directions from family, is a hard, cold fact.

From a business perspective… Defining the balance and weight between people and business can often be more difficult than the simple evaluation between demographics, environments and needs. Specific examples can be found to both support, defend and contradict the evidence presented. As a leader, one attempts to find the common, justifiable balance, using creativity and proof, to execute and implement

Defining the balance and weight between people and business can often be more difficult than the simple evaluation between demographics, environments and needs.

Specific examples can be found to both support, defend and contradict the evidence presented.

As a leader, one attempts to find the common, justifiable balance, using creativity and proof, to execute and implement

The challenge we face… To distinguish a brand in a unique and natural way. How do we best build a name in a diverse offering of products into a situation that has both impact but conservative cost implications? The answer, tap into the student market. Not only do students represent a highly mobile, technologically savvy and decisive and often budget conscious, group of individuals but with the advanced and diverse backgrounds, an opportunity to broaden the scope of exposure. What do students need, yet have very little experience? CREDIT, INSURANCE and JOB EXPERIENCE .

To distinguish a brand in a unique and natural way.

How do we best build a name in a diverse offering of products into a situation that has both impact but conservative cost implications?

The answer, tap into the student market. Not only do students represent a highly mobile, technologically savvy and decisive and often budget conscious, group of individuals but with the advanced and diverse backgrounds, an opportunity to broaden the scope of exposure.

What do students need, yet have very little experience?

CREDIT, INSURANCE and JOB EXPERIENCE .

Once students have accepted.. The rising costs of tuition and highly academic competitive market of scholarships has many students struggling. The demands of post-secondary studies make it difficult to maintain relationships, adequate work funding and studies.

The rising costs of tuition and highly academic competitive market of scholarships has many students struggling.

The demands of post-secondary studies make it difficult to maintain relationships, adequate work funding and studies.

In addition Post Generation – X has entered ‘midlife’ Through the early nineties, these issues combated many ‘up and coming’ professionals. A quiet market of ‘not quite done’ degree holders. Faced at plateaus in their careers, their need for continued education at times when stable career markets confront new family needs.

Through the early nineties, these issues combated many ‘up and coming’ professionals.

A quiet market of ‘not quite done’ degree holders.

Faced at plateaus in their careers, their need for continued education at times when stable career markets confront new family needs.

Target Audience 18 to 25 – Undergrad 25 to 40 – Continuing Education Continued Undergrads Professional programs Pharmacist, Dental, Doctor, MBA - Business Over 40 – Career confrontations

18 to 25 – Undergrad

25 to 40 – Continuing Education

Continued Undergrads

Professional programs

Pharmacist, Dental, Doctor, MBA - Business

Over 40 – Career confrontations

The offer we extend… Students who elect to commute, will be extended the offer of low-interest credit products and reasonable insurance. In exchange for clean driving records, reasonable and responsible academic performance and community involvement while car-pooling one of the selected car manufacturers newest models. This model will be detailed with the appropriate ‘RBC logo’ ie. RBC Royal Bank, RBC Investments, RBC Insurance.

Students who elect to commute, will be extended the offer of low-interest credit products and reasonable insurance.

In exchange for clean driving records, reasonable and responsible academic performance and community involvement while car-pooling one of the selected car manufacturers newest models.

This model will be detailed with the appropriate ‘RBC logo’ ie. RBC Royal Bank, RBC Investments, RBC Insurance.

The commute has responsibility… Students will be required to attend all events in one of the selected cities along their route. Maintaining the expenses and analyzing frequency of merchants including maintenance; providing their findings at the end of the summer/semester. Onsite Account managers ???

Students will be required to attend all events in one of the selected cities along their route. Maintaining the expenses and analyzing frequency of merchants including maintenance; providing their findings at the end of the summer/semester.

Onsite Account managers ???

Target Audience: 18 to 25 February to May 2007 A bank presence at upcoming career fairs An introduction at Conestoga College’s System Project days Friday, May 7th 2007 Students are offered the opportunity to work at Call Centers for the summer, collecting data, and understanding insurance and investments.

February to May 2007

A bank presence at upcoming career fairs

An introduction at Conestoga College’s System Project days Friday, May 7th 2007

Students are offered the opportunity to work at Call Centers for the summer, collecting data, and understanding insurance and investments.

Target Audience: 25 to 40 Professional programs are often covered by existing companies in the ‘investment’ of training. Life stage transitions often cause an uncertain set of immediate financial needs, and necessary retraining, a ‘time out’ to adapt with our support. Starting a business, entering a professional certificate, large undertakings.

Professional programs are often covered by existing companies in the ‘investment’ of training.

Life stage transitions often cause an uncertain set of immediate financial needs, and necessary retraining, a ‘time out’ to adapt with our support.

Starting a business, entering a professional certificate, large undertakings.

Target Audience: over 40 Career transitions at times of uncertain financial situations, a change in direction. What happens after a year of a large lay-off. Higher credit needs, mortgage consultants, investment and financial planners available, often on-location Available ‘lunch n’ learns’ to provide to communities, vulnerable to economic downturns.

Career transitions at times of uncertain financial situations, a change in direction.

What happens after a year of a large lay-off.

Higher credit needs, mortgage consultants, investment and financial planners available, often on-location

Available ‘lunch n’ learns’ to provide to communities, vulnerable to economic downturns.

The commute… The vehicles are to be driven on major commuting roads and highways during peak and off-peak hours, parked in open areas. Expenses, including: loan/lease payments, parking passes, gas/mileage and insurance to be submitted once a week through custom application provided by third party custom software contract already established. Options to be provided to our ‘students’ (see Appendix I for Expense Template)

The vehicles are to be driven on major commuting roads and highways during peak and off-peak hours, parked in open areas.

Expenses, including: loan/lease payments, parking passes, gas/mileage and insurance to be submitted once a week through custom application provided by third party custom software contract already established.

Options to be provided to our ‘students’

(see Appendix I for Expense Template)

The vehicle selection… Bids for available vehicles considered as evaluated at the Auto Show in Toronto Spring 2006 include: Ford Hybrid Escape Honda CR-V Pontiac Torrent Jeep Liberty Toyota Rav-4 Mazda Tribute Nissan Pathfinder

Bids for available vehicles considered as evaluated at the Auto Show in Toronto Spring 2006 include:

Ford Hybrid Escape

Honda CR-V

Pontiac Torrent

Jeep Liberty

Toyota Rav-4

Mazda Tribute

Nissan Pathfinder

Continuing the selection… Each vehicle selected has clear visibility, room for 5 to 7 people including adequate storage. Each vehicle is fuel efficient, achieving 600-700 kilometers per tank at a cost averaging $60 per tank. Average quoted at 9.8 cents / km to 12.1 cents / km. (see Appendix II for Bid Contacts)

Each vehicle selected has clear visibility, room for 5 to 7 people including adequate storage.

Each vehicle is fuel efficient, achieving 600-700 kilometers per tank at a cost averaging $60 per tank.

Average quoted at 9.8 cents / km to 12.1 cents / km.

(see Appendix II for Bid Contacts)

The routes of our locations…

Map Routes… Route 1: 403 westbound to Highway 6 Guelph exit, north to 401 proceeding west to Homer Watson in Kitchener, ON Conestoga College / University of Windsor Est. time: 1 hour 40 minutes Route 2: 403 westbound to Highway 59 Woodstock, north to Highway 2 proceeding west to London, ON University of Western Ontario Est. time: 2 hour 40 minutes Route 3: 403 westbound to Woodstock 401 west to London, ON, Airport/Crumlin Rd exit Fanshawe College Est. time: 2 hours 50 minutes

Route 1: 403 westbound to Highway 6 Guelph exit, north to 401

proceeding west to Homer Watson in Kitchener, ON

Conestoga College / University of Windsor

Est. time: 1 hour 40 minutes

Route 2: 403 westbound to Highway 59 Woodstock, north to Highway 2 proceeding west to London, ON

University of Western Ontario

Est. time: 2 hour 40 minutes

Route 3: 403 westbound to Woodstock 401 west to London, ON, Airport/Crumlin Rd exit

Fanshawe College

Est. time: 2 hours 50 minutes

Map Routes… Route 4: 403 eastbound to QEW Toronto, Trafalgar exit, proceeding west to Homer Watson in Kitchener, ON McMaster University Est. time: 1 hour 40 minutes Route 5: 403 eastbound to QEW Niagara Niagara College Est. time: 40 minutes Route 6: 403 eastbound to QEW Niagara Mohawk College Est. time: 40 minutes

Route 4: 403 eastbound to QEW Toronto, Trafalgar exit, proceeding west to Homer Watson in Kitchener, ON

McMaster University

Est. time: 1 hour 40 minutes

Route 5: 403 eastbound to QEW Niagara

Niagara College

Est. time: 40 minutes

Route 6: 403 eastbound to QEW Niagara

Mohawk College

Est. time: 40 minutes

Map Routes… Route 7: QEW westbound to 403 to Highway 6 North to Guelph University of Guelph Est. time: 1 hour 40 minutes Route 8: 403 eastbound to QEW Toronto York University Est. time: 40 minutes Route 9: 403 westbound Mohawk College Est. time: 40 minutes

Route 7: QEW westbound to 403 to Highway 6 North to Guelph

University of Guelph

Est. time: 1 hour 40 minutes

Route 8: 403 eastbound to QEW Toronto

York University

Est. time: 40 minutes

Route 9: 403 westbound

Mohawk College

Est. time: 40 minutes

The commute has responsibility… Students will be required to attend all events in one of the selected cities along their route. Maintaining the expenses and analyzing frequency of merchants including maintenance; providing their findings at the end of the summer / semester.

Students will be required to attend all events in one of the selected cities along their route.

Maintaining the expenses and analyzing frequency of merchants including maintenance; providing their findings at the end of the summer / semester.

Once we arrive… These routes have been selected as high traffic, yet uncluttered by billboards and available advertising and exits are at a minimal. The value of tapping into these areas extends existing commuting patterns from the higher traffic corridor from Burlington and Oakville to Toronto. Parking visibility on-campus is at a premium, limited to campus security and select for handicap and metered. On campus all buses, including inter-campus buses, pass the premium parking spots.

These routes have been selected as high traffic, yet uncluttered by billboards and available advertising and exits are at a minimal.

The value of tapping into these areas extends existing commuting patterns from the higher traffic corridor from Burlington and Oakville to Toronto.

Parking visibility on-campus is at a premium, limited to campus security and select for handicap and metered.

On campus all buses, including inter-campus buses, pass the premium parking spots.

The advantages… We will be investing in students that will be demographically in control for the next 30 years. The professionals will become our pharmacists, doctors, and business entrepreneurs. By reducing insurance and credit fees we assist in providing students the opportunity to travel locally, while learning and promoting our products.

We will be investing in students that will be demographically in control for the next 30 years.

The professionals will become our pharmacists, doctors, and business entrepreneurs.

By reducing insurance and credit fees we assist in providing students the opportunity to travel locally, while learning and promoting our products.

The advantages continue… We provide training for responsible business managers and pride in a vehicle they can use to transport friends and family assisting our existing Small and Medium businesses. We tie the young sporty student with the family market and support both our automotive and related industries.

We provide training for responsible business managers and pride in a vehicle they can use to transport friends and family assisting our existing Small and Medium businesses.

We tie the young sporty student with the family market and support both our automotive and related industries.

In the case of an immediate ‘family situation’… A $5000 Visa Card specifically designated to persons that have been ‘disabled’ to track the incurring expenses of the cost of care including the rental of equipment, transportation and cost of incurring care in the household, replacement of clothing or hospital travel packs. Controls elevated insurance or long-term costs.

A $5000 Visa Card specifically designated to persons that have been ‘disabled’ to track the incurring expenses of the cost of care

including the rental of equipment, transportation and cost of incurring care in the household, replacement of clothing or hospital travel packs.

Controls elevated insurance or long-term costs.

Slogans for consideration… Follow RBC …

Follow RBC …

Commercial ??? Overview of a ‘round-a-bout’ with 4 corners, vehicles parked The back open ‘hatch’ reveals: blue box (recycling) with a yellow bow, GOOD LUCK !! OPTION for home: Small bar fridge, or laptop :>) definitely a small beanie Leo, phone cards Circle once and every one exits at once, family, friends and LEO in the ‘centre’ with balloons. Quad screen and focus to each one driving, various backgrounds, include the ‘States’ border or bridges, praires, mountains & lighthouses Arrival at the gates of the new classes ‘WELCOME’ signage from each institution, balloons and LEO with a backpack at the ‘gate’, he’s around when you need ‘em.

Overview of a ‘round-a-bout’ with 4 corners, vehicles parked

The back open ‘hatch’ reveals: blue box (recycling) with a yellow bow, GOOD LUCK !!

OPTION for home: Small bar fridge, or laptop :>) definitely a small beanie Leo, phone cards

Circle once and every one exits at once, family, friends and LEO in the ‘centre’ with balloons.

Quad screen and focus to each one driving, various backgrounds, include the ‘States’ border or bridges, praires, mountains & lighthouses

Arrival at the gates of the new classes ‘WELCOME’ signage from each institution, balloons and LEO with a backpack at the ‘gate’, he’s around when you need ‘em.

The Follow Through … They check in with me, but I am 24 / 7 accessible, text, email or phone. I get the ‘blackberry’

During the year … Care packages delivered from ‘us’, a tiny ‘lighthouse’ for the window sill Postcards, stamps, phone cards, invitations and tickets to events with guest, RBC Golf Shirt, vest, RBC jean shirt (to be worn, presentable and photographed at events, CAUTION BARS but designated driver available) RBC BLOG once a month, ‘how’s school?’, admit it’s hard, critique the school, the program the profs (to be available for Maclean’s) Get your paperwork done for expenses …

Care packages delivered from ‘us’, a tiny ‘lighthouse’ for the window sill

Postcards, stamps, phone cards, invitations and tickets to events with guest, RBC Golf Shirt, vest, RBC jean shirt (to be worn, presentable and photographed at events, CAUTION BARS but designated driver available)

RBC BLOG once a month, ‘how’s school?’, admit it’s hard, critique the school, the program the profs (to be available for Maclean’s)

Get your paperwork done for expenses …

Between the ‘candidates’ RBC ‘discussion board’ only participants to ‘chat’ Access to Call Centers, keep in touch, be available :>) Log a few extra midnight ‘hours’, take turns ‘on call’

RBC ‘discussion board’ only participants to ‘chat’

Access to Call Centers, keep in touch, be available :>)

Log a few extra midnight ‘hours’, take turns ‘on call’

Thank you Questions, Concerns, Comments