CBS – Coin Bank Strategy Stacey L. Vernooy Gathering ‘future’ managers

The Art of Saving… The smallest of contributions, a coin bank savings for young children allows the first introduction to discussions about saving How to earn more change ? How much to save ? How much to spend ?

The smallest of contributions, a coin bank savings for young children allows the first introduction to discussions about saving

How to earn more change ?

How much to save ?

How much to spend ?

The Art of Negotiations… What is the value of “good” behaviour? What are “good” grades worth ? How much for raking the leaves ? cleaning your room ? doing the dishes ?

What is the value of “good” behaviour?

What are “good” grades worth ?

How much for

raking the leaves ?

cleaning your room ?

doing the dishes ?

Saving a little “cash on hand” After saving until the coin bank is full, roll the contents and visit a branch A first introduction to a Customer Service Representative to begin the banking relationship.

After saving until the coin bank is full, roll the contents and visit a branch

A first introduction to a Customer Service Representative to begin the banking relationship.

Providing the introduction to Savings.. By providing the first “coin bank” to a new family, we introduce savings, a positive set of first experiences and a long term relationship A “Blue and Gold” coin bank delivered to the hospital or home. A future “collectors” item

By providing the first “coin bank” to a new family, we introduce savings, a positive set of first experiences and a long term relationship

A “Blue and Gold” coin bank delivered to the hospital or home. A future “collectors” item

Target Audience… Young families with parents: Age 18 to 35 OPTION: to allow grandparents to open the first savings account, cross generation link, reward for ‘loyalty’ among older clients

Young families with parents:

Age 18 to 35

OPTION: to allow grandparents to open the first savings account, cross generation link, reward for ‘loyalty’ among older clients

Launch Schedule… January 2007 First coin bank delivered to New Years Babies in 2007, in person by local branch personnel, photo opportunity for local papers. To be accompanied by a small baby blanket basket RESP paperwork to be a full inclusive package to obtain a SIN number for new account OPTION: July 2007 – First ‘Canada’ Day baby OPTION: July 2007 – First ‘Fourth of July’ American’ Day baby

January 2007

First coin bank delivered to New Years Babies in 2007, in person by local branch personnel, photo opportunity for local papers.

To be accompanied by a small baby blanket basket

RESP paperwork to be a full inclusive package to obtain a SIN number for new account

OPTION: July 2007 – First ‘Canada’ Day baby

OPTION: July 2007 – First ‘Fourth of July’ American’ Day baby

Follow up… The “paperwork” Colouring sheets available each week/month from the branch highlighting Leo and travelling – Nationally, each province Leo and occupations Leo and the seven wonders of the world Leo and Olympic sports Designed by local or national artists “ Thank you ” text to be titled. Currency for the kids to come to the branch or distribute to people in community.

The “paperwork”

Colouring sheets available each week/month from the branch highlighting

Leo and travelling – Nationally, each province

Leo and occupations

Leo and the seven wonders of the world

Leo and Olympic sports

Designed by local or national artists

“ Thank you ” text to be titled. Currency for the kids to come to the branch or distribute to people in community.

The early years… Age 5 – First bank account – the coin bank coins now deposited in the first deposit account, child to sign first bank card, option to ‘beanie baby’ Leo ie. Neema or Bushy, “trading up”. OPTION: ‘ Learn to count’ colour sheets as teaching aids to junior and grade 1 classrooms.

Age 5 – First bank account – the coin bank coins now deposited in the first deposit account, child to sign first bank card, option to ‘beanie baby’ Leo

ie. Neema or Bushy, “trading up”.

OPTION: ‘ Learn to count’ colour sheets as teaching aids to junior and grade 1 classrooms.

The ‘teen’ years, a coming of age, present & developing Age 13 – First debit card – A return to the bank for signing authority with the parent. Age 16 – High school accounting and business classes visit to a branch, branch personnel to become instructors in practical Business classes and providing “lunch n’ learns for students”. Students learning to be practical bookkeepers for their families. A copy of Microsoft Money to be available to students.

Age 13 – First debit card – A return to the bank for signing authority with the parent.

Age 16 – High school accounting and business classes visit to a branch, branch personnel to become instructors in practical Business classes and providing “lunch n’ learns for students”.

Students learning to be practical bookkeepers for their families.

A copy of Microsoft Money to be available to students.

On graduation… Currently branches participate in “ co-op ” programs allowing only a limited number of students per community to participate, typically, branch parents. May of the graduating year – Conversion from savings to chequing account, on confirmation of graduation, a $100 VISA gift card. Not a scholarship, not a grant but a students first ‘prepaid’ credit card shared with parents until age 21

Currently branches participate in “ co-op ” programs allowing only a limited number of students per community to participate, typically, branch parents.

May of the graduating year – Conversion from savings to chequing account, on confirmation of graduation, a $100 VISA gift card.

Not a scholarship, not a grant but a students first ‘prepaid’ credit card shared with parents until age 21

Branch Involvement With more active and participating Branch personnel, the need for additional staff will be necessary. In addition to regular hospital visits and the encouragement for branch personnel to take on ‘St. John’s Ambulance’ training to ensure our staff are prepared to assist in their communities during any emergency. Staff should be encouraged to work at businesses in the community, being an onsite part-time banker.

With more active and participating Branch personnel, the need for additional staff will be necessary.

In addition to regular hospital visits and the encouragement for branch personnel to take on ‘St. John’s Ambulance’ training to ensure our staff are prepared to assist in their communities during any emergency. Staff should be encouraged to work at businesses in the community, being an onsite part-time banker.

When post-secondary begins ? Students represent a highly mobile, technologically savvy and decisive and often budget conscious, group of individuals With the advanced and diverse backgrounds, an opportunity to broaden the scope of exposure? What do students need, yet have very little exposure? CREDIT, INSURANCE and JOB EXPERIENCE.

Students represent a highly mobile, technologically savvy and decisive and often budget conscious, group of individuals

With the advanced and diverse backgrounds, an opportunity to broaden the scope of exposure?

What do students need, yet have very little exposure?

CREDIT, INSURANCE and JOB EXPERIENCE.

Call Centre perspective…. See Executive Summary – Insurance Following young minds to post-secondary education

See Executive Summary – Insurance

Following young minds to post-secondary education

Thank you Questions, Concerns, Comments

* * * I N V O I C E * * * Desktop Services $50. Printing $50. Bookkeeping $50. ======= $150. DUE: 2006-DEC-08 **Please note—all invoices are net payable 15 days by cash or cheque. ACE Management Attention: Stacey L. Vernooy 1270 Maple Crossing Blvd Apt 1709 Burlington, ON L7S 2J3

Desktop Services $50.

Printing $50.

Bookkeeping $50.

=======

$150.

DUE: 2006-DEC-08

**Please note—all invoices are net payable 15 days by cash or cheque.

ACE Management

Attention: Stacey L. Vernooy

1270 Maple Crossing Blvd

Apt 1709

Burlington, ON L7S 2J3