Business Cards knowing your clients By Stacey L. Vernooy
Why? <ul><li>Gathering business cards provides an introduction, not just a casual acknowledgement of where your clients ar...
Advantages … <ul><li>Focus your advertising expenses, to a particular area or club location </li></ul><ul><li>Assist in sc...
Costs  <ul><li>Desktop publishing & printing </li></ul><ul><ul><li>2 Business card signs </li></ul></ul><ul><ul><li>severa...
By Geography <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul...
By Demographic <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><...
By Industry <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul>...
By Potential Channel <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li>...
By Potential Channel <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li>...
By Area Code <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul...
By Competitive Advantage <ul><li>Advertising in addition to location by proximity to highway can influence overall sales <...
By Response Rate <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul...
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Business Cards

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Executive Summary:

The ‘pre-quel’. An introduction or meeting would hardly be complete without the exchange of business cards. How can you leverage and measure during these ‘quick’ meetings, for future ‘projects’. Learn the ‘secret’ information that business cards create, the opportunity to grow your knowledge, build better relationships and maintain contact in the most effective and productive manner. The world of ‘scan, sort & snap’, and how to follow up. Learn from where you are and what you collect.

Rating: Business, Non-Technical

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Business Cards

  1. 1. Business Cards knowing your clients By Stacey L. Vernooy
  2. 2. Why? <ul><li>Gathering business cards provides an introduction, not just a casual acknowledgement of where your clients are, but an opening to offices where group bookings can be an asset </li></ul><ul><li>Learn what industries are already attracted to your menu, your atmosphere and the distance they travel </li></ul>
  3. 3. Advantages … <ul><li>Focus your advertising expenses, to a particular area or club location </li></ul><ul><li>Assist in scheduling your staff for ‘busy’ times that you control, assists your staff to be prepared, professional and polished </li></ul><ul><li>Grow at a comfortable pace, assist in inventory control, product launches and ‘special’ events that link the loyalty of your clients. </li></ul><ul><li>Be able to be proactive in your business. </li></ul>
  4. 4. Costs <ul><li>Desktop publishing & printing </li></ul><ul><ul><li>2 Business card signs </li></ul></ul><ul><ul><li>several Table cards or bill ford inserts </li></ul></ul><ul><ul><li>4 Business card labels for slotted box or fish bowl for collecting cards </li></ul></ul><ul><li>IT Services </li></ul><ul><ul><li>Development of database, custom to your location </li></ul></ul>
  5. 5. By Geography <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  6. 6. By Demographic <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  7. 7. By Industry <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  8. 8. By Potential Channel <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  9. 9. By Potential Channel <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  10. 10. By Area Code <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  11. 11. By Competitive Advantage <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  12. 12. By Response Rate <ul><li>Advertising in addition to location by proximity to highway can influence overall sales </li></ul><ul><li>Seasonality, residing industry </li></ul><ul><li>Shopping and Spending patterns </li></ul>
  13. 13. Thank you
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