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Isuzu event case study| Event as unusual
 

Isuzu event case study| Event as unusual

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Redefining event business in Saudi Arabia

Redefining event business in Saudi Arabia
Jeddah 8.6.2010

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    Isuzu event case study| Event as unusual Isuzu event case study| Event as unusual Presentation Transcript

    • Event as unusual
      • Redefining event business in Saudi Arabia
      • Jeddah 8.6.2010
    • Good [2003] to Great [2010]
    • Challenge
      • Isuzu truck D-Max will not introduce new exterior shape for 2011, as radical changes will touch the 2012 model.
      • However to sustain sales performance, meet users needs and maintain brand recognition and affinity we are making surgical intervention [AKA] facelift.
    •  
    • Idea
      • To reveal the facelift result in front of sub-dealers, media and key loyal client.
      • Live performance with sound effect and props.
      • 3D Invitation card
      • Press kit
      • Paper bag
      • Identification badges
      • Presentation layout
    • Place- now
    • Place- in transition
    • Place- transformed
    • Wonders of lighting
    • People
    •  
    • Watch video http://www.youtube.com/watch?v=1Kpie8DJ7bs
    •  
    • Credit
      • Client: Bakhashab Brothers Holding-Y.Tajima
      • Agency: Propoganda-Ayman Sarhan
      • Event Management: AB-Amer Nahdi
      • Public Relation: AIM- Khalid Salim
      • Producer: Halawani Audio Video- Ian Hill
    •