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Brand action brief

Brand action brief



the idea my team, client and suppliers loved , planned and fulfilled.

the idea my team, client and suppliers loved , planned and fulfilled.



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    Brand action brief Brand action brief Document Transcript

    • Brand action brief Role of Activity: to creatively engage with target group in a well planned and produced brand re-launch event that result in creating a hype and buzz for short and medium time range among future prospects. Target Market: as a consumer driven activity, I want to connect primarily with a prepared list of individuals, small and medium business owners to introduce the enhanced DMAX pickup. I will have pre-event press Q& A session to update current brand users with the new front facelift as a secondary target group. My offer: “Perfection continues”. We build trucks for life that delivers on profitability use-ability and dependability. Brand idea: Scene opens to see ISUZU 2010 D-MAX Pickup previous model at the operation room. There is a blue curtain to be opened. That area is like a medical operating room. Behind the blue curtain are tools and equipment, doctors and staff wearing medical uniform. In there, a projector and a red-alert light hanging on the ceiling. Doctors start checking the D-MAX Pickup like a patient inside the emergency medical surgery room. The action scene: Doctors are repairing and holding their tools like hammer, saw, torch lights, and so on to start their operation. Curtain closed. Red-alert light is on with the appropriate sound effects like (alerting, sawing, hammering, etc. ).
    • Light effects around the stage and behind the curtain to present the silhouette of the work in progress. Suddenly, the old D-MAX pickup body parts will be soaring up around the stage like the front bumper, mirror, and other parts. Then silence will cover the place for seconds. Red-alert light is off. background music starts playing building up tension and curiosity in the audience for what lies beyond the curtain . Curtain will open to present the new model shape of the 2011 D-MAX Pickup. The doctors congratulate each other because of the great achievement. Brand Support: • I will start with list of attendee’s development by working with client on “ fit “ profile. • Locate cost effective , flexible well equipped event venues in 1- Jeddah ( 86/2010) 2- Dammam( 14/6/2010) • My plan is to develop innovative invitations that assures highest attendance rate. • Develop creative communications materials that drive traffic to my showrooms and realised into test-driving the DMAX. • Invite members of press and share a branded press kit along with relevant giveaway • Utilising all light, sound and theatre technologies that assure higher impact of brand idea. • Appoint an event producer / director whom will build, train, rehearse and deliver brand idea at cost effective yet effective manner in both events 1- Jeddah ( 8/6/2010) 2- Dammam( 14/6/2010). Technical Overview • Set and Staging: I will supply all brand design elements subject to production ability and resources availability in local market. • Lighting, Audio, Video, Special FX, Crew and Event Personnel: please incorporate detailed items and role/ function in your estimation • Action plan: please develop