Brand action brief
Role of Activity: to creatively engage with target group in a well
planned and produced brand re-launch event that result in creating a
hype and buzz for short and medium time range among future
Target Market: as a consumer driven activity, I want to connect
primarily with a prepared list of individuals, small and medium
business owners to introduce the enhanced DMAX pickup.
I will have pre-event press Q& A session to update current brand
users with the new front facelift as a secondary target group.
My offer: “Perfection continues”. We build trucks for life that
delivers on profitability use-ability and dependability.
Scene opens to see ISUZU 2010 D-MAX Pickup previous model at the
operation room. There is a blue curtain to be opened. That area is
like a medical operating room. Behind the blue curtain are tools and
equipment, doctors and staff wearing medical uniform. In there, a
projector and a red-alert light hanging on the ceiling.
Doctors start checking the D-MAX Pickup like a patient inside the
emergency medical surgery room.
The action scene: Doctors are repairing and holding their tools like
hammer, saw, torch lights, and so on to start their operation.
Curtain closed. Red-alert light is on with the appropriate sound
effects like (alerting, sawing, hammering, etc. ).
Light effects around the stage and behind the curtain to present the
silhouette of the work in progress.
Suddenly, the old D-MAX pickup body parts will be soaring up around
the stage like the front bumper, mirror, and other parts.
Then silence will cover the place for seconds. Red-alert light is off.
background music starts playing building up tension and curiosity in
the audience for what lies beyond the curtain .
Curtain will open to present the new model shape of the 2011 D-MAX
Pickup. The doctors congratulate each other because of the great
• I will start with list of attendee’s development by working with
client on “ fit “ profile.
• Locate cost effective , flexible well equipped event venues in 1-
Jeddah ( 86/2010) 2- Dammam( 14/6/2010)
• My plan is to develop innovative invitations that assures highest
• Develop creative communications materials that drive traffic to
my showrooms and realised into test-driving the DMAX.
• Invite members of press and share a branded press kit along
with relevant giveaway
• Utilising all light, sound and theatre technologies that assure
higher impact of brand idea.
• Appoint an event producer / director whom will build, train,
rehearse and deliver brand idea at cost effective yet effective
manner in both events 1- Jeddah ( 8/6/2010) 2- Dammam(
• Set and Staging: I will supply all brand design elements subject
to production ability and resources availability in local market.
• Lighting, Audio, Video, Special FX, Crew and Event
Personnel: please incorporate detailed items and role/ function
in your estimation
• Action plan: please develop