Rentokil: Never just oneUsing special reflective inks illuminated by street and car headlights Republik Auckland illustrated that where there’s one roach, there will be others lurking somewhere in the darkness.Advertising Agency: Republik, Auckland, New ZealandCreative Director: Andrew SimsArt Director: Greg WylieCopywriter: Duncan BlairAccount manager: Macka & Tobba
Hubba Bubba: The longest chewing gum everAdvertising Agency: Gitam BBDO, IsraelCreative Director: Guy Bar, Eran Bar YochaiArt Director: KamilMekhtyCopywriter: YanivSaharPublished: August 2009
Ikea: Design your own lifeTo show that IKEA furniture could fit in pretty much every home you place it in an IKEA sofa was hung in front of a billboard. Every few seconds the background changed, but the sofa remained the same.Advertising Agency: PnT, Amsterdam, NetherlandsArt Director: Paul StienenCopywriter: ThijsVrieselaarReleased: June 2009
Nikon D700 Billboard
Print: Greenpeace: The EcologistAgency Jung von Matt, Hamburg Advertiser Greenpeace Executive Creative Director: Wolfgang Schneider, Mathias Stiller Creative Director: David Mously, Jan HarbeckArt Director: Florian Pack Copywriter: Teja Fischer Awards: The New York Festivals International Advertising Awards in All Media, 2009 (Silver World Medal) for Environmental Issues
Charlotte 49ers Football: Goal postOur fans are putting goal posts up.Advertising Agency: Luquire George Andrews (LGA) Advertising, Charlotte, North Carolina, USACreative Director: Steve DunkleyGroup Creative Director: Todd AldridgeArt Director: Jon CainCopywriter: Margaret BondPhotographer: Kim HummelAccount Executive: Brooks LuquireAccount Coordinator: Jane BeasleyMedia Director: Shawn GordonPublished: July 2009
Novartis Calcium-Sandoz: Bone flyoverAdvertising Agency: Saatchi & Saatchi Mumbai, IndiaCreative Directors: Juju Basu, HanozMogreliaArt Director: SandeepPoyekarCopywriter: Amit S AcharekarProduction Manager: Anand Siva
Lay’s: Potatoes InstallationBeginning July 27 and continuing for three weeks, passersby in Chicago’s Jackson Tunnel will be greeted with an out-of-home message, “Our potatoes are grown closer than you may think,” along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay’s potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay’s potato chips. The “Lay’s Local” 360 marketing campaign was created by Lay’s U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.Advertising Agency: Juniper Park, USAChief Creative Officers: Alan Madill, Terry Drummond, Barry QuinnAssociate Creative Director / Art Director: Hylton MannAssociate Creative Director / Writer: Andy LinardatosProducer: Debbie Ingham
The Guitar Store
Canadian Red Cross: We answer, 1Advertising Agency: Big House CommunicationsCreative Directors: Chris Kostyal, Mike FiorentinoArt Director: Mike FiorentinoCopywriter: Chris KostyalDesigners: Brandon Stephenson, Jose RivasPhotographer: Peter HolstReleased: July 2009
Canadian Red Cross: We answer, 2
Canadian Red Cross: We answer, 3
Canadian Red Cross: We answer, 4
The Ashes 2009: EnglandAdvertising Agency: US Sydney, AustraliaCreative Director: Josh MooreArt Directors: Adrian Ely, Danny WehbeDesigner: Louis HuosienCopywriters: Nigel Clark, David RobertsProducer: Jeff Edwards
Fisch Franke "The Living Poster"To promote the outstanding freshness and quality of FischFranke´s Restaurants they created a "talk of the town" citylight poster.Agency: Publicis Frankfurt, Germany.
Something Special: Empty bottleAdvertising Agency: TXT, Bogotá, ColombiaVP Creative: Harold TrompeteroCreative Director: Javier Beltran TolosaArt Director: Juan Carlos ParraGraphic Designer: Oscar SuárezProduction: Paola MejíaReleased: July 2009
Ambient idea from saatch&saatchi Stockholm for a swedishtravell agency.
The Foundation of Education for Life and Society: Poor childThe brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and objective was to get attention from the target consumer. Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school. What is currently going on in this society which few people acknowledge is that over 100.000 youngsters in Thailand have no access to schooling education. Many of them are homeless, risking their youths on the streets. Even the cheapest government school is unaffordable. What prevents these poor children from their opportunity to go to school… is not the school fence, but the unimaginable gap of the country economy, wich dead locks them from their promising future. If every bath donated into the box means a key to unlock the door to their education, a social-wide acknowledgement may help these less-opportunity young from their unpromising future.Advertising Agency: High Advertising, Bangkok, ThailandCreative Director: DanuthasThamaraksaCopywriter: NanthawatMankong, GopSihsobhon, DanuthasThamaraksaArt Director: DanuthasThamaraksaPhotographer: SorayutPumpakdeeIllustrator: PaiboonIntasri
Powerball: The power to change it allAdvertising Agency: PublicisMojo, Brisbane, AustraliaCreative Director: Andy WardArt Director: Lee GriffinRetoucher: Danny JoslynCopywriter: Matt GrayAccount manager: Toni Ambler
Israel Cancer Association: Grill towelsAn ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.“Sun exposure kills”Advertising Agency: Gitam BBDO, IsraelCreative Director: Guy Bar, IgalHazanArt Director: Yael GerzonCopywriter: Daniel ZaksPublished: August 2009
Big Big : Giant BubblesGuerrilla stunt targeted to children, advertising that the bubble gum Big Big makes the biggest bubbles.Advertising Agency: Leo Burnett, BrazilCreative Director: RuyLindenbergArt Director: Gustavo FigueiredoEditor: FlaviaCoradini
BBC – live tv
Guinness: Pool cueAdvertising Agency: http://www.tankcommunications.com/, Chicago, USAArt Directors: Neal White, David YeouzeCopywriters: Owen Irvin, Neal WhitePhotographer: Kelly Stephens
ChicagoNow.com: Chalk blogTo top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.Advertising Agency: Zig, USACreative Director: Stephen LepsArt Director: JanayBlazejewskiCopywriters: Geoff Berg, Natalie TaylorStrategic Planner: Ryan WilsonTeam Leader: CarlieNaftolinRetoucher: Jeremy ThompsonStudio: MazenMansour, William LeungPrint Production: Jen DarkMusic Company: RMWMusic Director: Ted RosnickSound Designer: Tyson Kuteyi
ChicagoNow.com: Sex & The Windy CityTrail of undergarments leading up to a steamed up car which was quite literally rocking back and forth, with signage for the Sex and the Windy City blog, now part of the ChicagoNow network.Advertising Agency: Zig, USACreative Director: Stephen LepsArt Director: JanayBlazejewskiCopywriters: Geoff Berg, Natalie TaylorStrategic Planner: Ryan WilsonTeam Leader: CarlieNaftolinRetoucher: Jeremy ThompsonStudio: MazenMansour, William LeungPrint Production: Jen DarkMusic Company: RMWMusic Director: Ted RosnickSound Designer: Tyson Kuteyi
ChicagoNow.com: No parkingCall me crazy, but I think Chicago needs more parkingA Cubs game sponsorship was used as a platform for more than traditional fan swag, a pile of cars was stacked up outside the stadium along with a sign. The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular “Parking Ticket Geek” blog is housed.Advertising Agency: Zig, USACreative Director: Stephen LepsArt Director: JanayBlazejewskiCopywriters: Geoff Berg, Natalie TaylorStrategic Planner: Ryan WilsonTeam Leader: CarlieNaftolinRetoucher: Jeremy ThompsonStudio: MazenMansour, William LeungPrint Production: Jen DarkMusic Company: RMWMusic Director: Ted RosnickSound Designer: Tyson Kuteyi
ChicagoNow.com:In a continuing effort to move beyond print, the Tribune Media Group has launched a blog network, ChicagoNow.com. zig led a marketing blitz for the official launch, which led to a 234% increase in homepage traffic and nearly 50% increase in registered users last week. ChicagoNow is a network of more than 70 blogs on a wide range of topics that reflect Chicagoans’ passions – from politics and sports to fashion and sex. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, socialite Candance Jordan and more. The site offers a unique platform for Chicagoans to weigh in on the city’s hot topics. Advertising Agency: Zig, USACreative Director: Stephen LepsArt Director: JanayBlazejewskiCopywriters: Geoff Berg, Natalie TaylorStrategic Planner: Ryan WilsonTeam Leader: CarlieNaftolinRetoucher: Jeremy ThompsonStudio: MazenMansour, William LeungPrint Production: Jen DarkMusic Company: RMWMusic Director: Ted RosnickSound Designer: Tyson Kuteyi
"Grow your moneystachePromoting the new Mega Monopoly scratch tickets.Client: Minnesota Lottery Agency: Colle+McVoy
Dog Hotel Doggyday Inn: Abandoned postersAdvertising Agency: 10 Advertising, Antwerp, BelgiumArt Director: GertjanKuijvenhovenCopywriter: Olaf MeulemanRreleased: August 2009
Tok&Stok furniture store: SaleAdvertising Agency: DDB BrasilCreative Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio, JoãoMosterio, Andre PedrosoCopywriter: MarcioFritzenArt Director: Adriano AlarconAccount Supervisor: Luciana PaivaReleased: March 2009
Lifebroker "Death happens"To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read a sticker above.Agency: McCann Erickson Melbourne, Australia
The Lowry: GumshieldAdvertising Agency: BJL, UKCreative Directors: Tom Richards, Peter BastimanArt Director: Gary FawcettCopywriter: Lisa NicholsPhotographer: Paul MoffatPublished: March 2009
Random House: Kids Who Can FlyMaximum Ride is a series about a group of children who can fly. To launch the latest book, Colenso BBDO Auckland created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.Client: Random HouseAgency: Colenso BBDO, AucklandCreatives:Simon Redwood (Designer)Kevin Hyde (Photographer)Kevin Hyde (Retoucher)Antonia Baker (Account manager)Krystal Houghton (Account manager)rebecca Johnson-Pond (Designer)nick worthington (Executive Creative Director)rebecca Johnson-Pond (Art Director)Kimberley Ragan (Copywriter)Gabrielle Buckle (Producer)Country: New Zealand-------Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.Advertising Agency: Colenso BBDO, Auckland, New ZealandCopywriters /art directors: Rebecca Johnson-Pond, Kimberley RaganPhotography / Retouching: Kevin HydeProducer: Gabrielle BuckleAM: Krystal HoughtonArt Director: Antonia BakerExecutive Creative Director: Nick WorthingtonDesign: Rebecca Johnson-Pond and Simon RedwoodReleased: May 2009
Clearex: ClimbAdvertising Agency: ShalmorAvnonAmichay/Y&R Interactive Tel Aviv, IsraelChief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: MeronSassonCopywriter: Sharon Refael Account Director: Adam Polachek Account Supervisor: Dana Cogan Account Executive: AnatRudermanProducer: HagaiRamati Photographer: Menachem ReissReleased: August 2009
Nika Shoe Repair: HeelNika Shoe Repair. Next right.Naturally, shoe cobblers love flimsy heels and the grates on the streets hat trap them. A broken stiletto heel was "stuck" in a street grate next to its better half in a busy tourist district a block away from Nika, a local shoe repait store. Chalked onto the sidewalk were the words NIKA SHOE REPAIR and NEXT RIGHT, directing pedestrians to the shoe repair store.Advertising Agency: Immersion CreativeCreative Director / Copywriter: Mike CatherallArt Director / Photographer: Michelle ChuangReleased: August 2009
Beauty salon: Ponytail Train HandleAs a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impact result. Sometimes our daily activities can cause our beautiful long-hait to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, they are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason they are using trains is because it is a frequently-used mode of transportation for urban people. An amusing, fascinating and memorable talk-of-the-town ambient ad that can create amazement because people can actually see, tough and feel it themselves. The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.Advertising Agency: Fortune, IndonesiaCreative Director: WayrizalArt Director: Anthony KaunangArt Director: RizkiDarmawanCopywriter: SadewoAccount manager: Sharon MasitaAgency Producer: Citra RamadhaniAgency Producer: RizkiRahmantoCountry: Indonesia
Elmex – Bus TicketElmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year’s supply). One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the “tooth”. Over 600,000 people were exposed to the creation of the hole and to the message: “Elmex – Helps prevent cavities”.Client: TevaAdvertising Agency: ShalmorAvnonAmichay/Y&R Interactive, Tel Aviv, IsraelChief Creative Director: Gideon AmichayExecutive Creative Director: Tzur GolanCreative Director: YaneevAvitalArt Director: Nathan FreifeldCopywriter: Oz FrenkelAccount Director: Adam PolachekAccount Supervisor: Tal CohenAccount Executive: Revital LevyPublished: July 2009
TV3 - Hitched: Stag DoAdvertising Agency: Colensobbdo, Auckland, New ZealandExecutive Creative Director: Nick WorthingtonDeputy Creative Director: Karl W FleetCreatives: Daniel Nelson, Alexander BartleetProducer: Phil NewmanAccount Executive: Virginia FrankovichAccount Director: Karla FisherPublished: July 2009
The Annual Canadian Cheese Rolling Festival: MirrorIn 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport. Advertising Agency: TAXI Vancouver, CanadaCreative Director: Michael MayesArt Director: Chris ZawadaCopywriter: Nikki JobsonDigital Imaging: Chris Zawada, Jan DayPhotographer: Patrick NormanReleased: July 2009
L.A. Gear: HatersAdvertising Agency: Gertrude Inc., Chicago, USAChief Creative Officer: Otis D. GibsonArt Directors: Otis D. Gibson, ZinaSimonaitis, Sarah SticklesCopywriters: Otis D. Gibson, Kevin Orsini, Peter KliefothReleased: May 2009
in London by Samsung…. You can try the new Samsung touchscreen directly in XXL on the shop window.
Emirates Holidays: Window CleanerChange your view. Emirates Holidays.Advertising Agency: Impact BBDO,Dubai, UAEExecutive Creative Director: Oliver MaiseyCreative Director: Jennie MorrisArt Director: Mark HeldCopywriter: Grant McGrathOther additional credits: Media HubReleased: January 2009
kpOchs hairdressers: WantedIf you need a quick change…Advertising Agency: Publicis Frankfurt/Main, GermanyChief Creative Officer: Stephan GanserExecutive Director: Volker SchraderCreative Directors: Anne Henkel, Dirk Finger-EisenmannArt Director: Hendrik FreyCopywriters: Ulrike Marschner, Gesche SanderOther additional credits: Rosa MasiReleased: September 2008
IKEA "Staircase Drawer“The objective of the communication was to highlight IKEA’s innovative ways to save space. The idea presents IKEA store’s main staircase as a chest of drawers with everything inside neatly organised, highlighting the efficient use of space in an impactful and larger-than-life manner. Bronze Cannes Lions Outdoor Winner.Agency: Lowe & Partners Kuala Lumpur, Malaysia.
King of celebrationsWhen Burger King became the sponsor of Getafe, the La Liga club had no idea it wanted to turn things inside-out. But that’s just what it has done, by printing its icon on the underside of the team’s shirts.Never known for modesty, football players have developed a habit of pulling tops over their heads when they score a goal. Deciding to crown its players in their moment of glory, BK has printed a picture of its brand icon – ‘The King’ - on the inside of the shirt.The image is printed upside down so that when the player celebrates the King’s head appears where the player’s would usually be. The kit was delivered to the Getafe team complete with instructions, perhaps not a glowing indictment from Burger King on the intellect of their new squad.A minor flaw in BK’s strategy is that Getafe has languished at the bottom of La Liga for the past few seasons. Not known for their goal outlay, the King may not be making too many appearances this season.
Ryan Oughtred: Healthy Christmas Gift Personal Trainer delivers a non-traditional chocolate box for Christmas.Advertising Agency: Hot Tomali Communications, Vancouver, CanadaCreative Director: Thomas StringhamArt Director: Patrick ChambersCopywriter: Thomas StringhamPhotographer: Patrick ChambersReleased: December 2008
Lifeline: PuzzleAdvertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Standard Bank "Home improvement envelope“With a limited budget, Standard Bank requested a direct mail piece that would communicate the benefits of Access Bond to its current clients with existing home loans. Acces Bond gives clients access to the equity available in their bond. The money can then be tranferred into an Access Living card and used for a range of things, from home improvements to holidays. Using a simple envelope they conveyed the benefits of Access Bond to the recipient quickly and easily by using beuatiful illustration. As soon as the envelope is opened an additional room/level is added to the roof of house demonstrating the benefit of Access Bond in an immediate and visual way. Clients who received the mail were engeged and the unusual design on the envelope encouraged them to open the communication.Agency: TBWAHuntLascaris Johannesburg, South Africa.
S4: Illegible business cardsAdvertising Agency: S4, PolandCreative Director: Norbert WawroArt Director: Maria KorzeńskaCopywriter: TytusKlepaczPublished: July 2009
Hot Tomali Communications: Tent Business CardsAgency business cards are scored so they fold into tent cards.Advertising Agency: Hot Tomali Communications, Vancouver, CanadaCreative Director: Thomas StringhamArt Director: Patrick ChambersCopywriter: Thomas StringhamPhotographers: Thomas Stringham, Patrick ChambersReleased: August 2009
Agrie Paint Services: Business cardAdvertising Agency: Extreme Group, Toronto, CanadaCreative Director: Shawn KingAssociate Creative Director: Matt Syberg-OlsenArt Directors: JP Gravina, Brendan SackCopywriters: Brendan Sack, JP GravinaAccount Director: Mike Bevacqua
Amnesty International Portugal: Report itAn escaping sound can be a cry for help.Advertising Agency: TBWALisbon, PortugalCreative Director: Leandro AlvarezArt Director: JullianoBertoldiCopywriter: Hellington Vieira
Tramontina: BookTramontina Precision Knives. Ultrathin slices.Advertising Agency: Leiaute Propaganda, Salvador, BrazilCreative Directors: Raul Rabelo, Carlos AndradeArt Director: Victor AzevedoCopywriter: ThiagoRezendePhotographer: Marina PalmeiraReleased: July 2009
Home Hardware "Hot Pies"The brief was to get 200 Home Timber and Hardware trade retailers excited about Home Trade’s new promotion. The aim was to motivate retailers to buy more stock through Danks Trade (Home’s parent company) by giving them a chance to win the ultimate AFL Grand Final Day prize. Retailers regularly receive standard mail from Danks Trade, so the piece needed to create instant intrigue and beg to be opened. This 3D footy pie vendor box did just that! It showed retailers how they’d be getting into the AFL Grand Final if they didn’t start buying more through Danks Trade.Agency: CHE Melbourne, Australia
TBWAVancouver "Eco bags“TBWAVancouver has launched a line of environmentally-friendly bags, turning the standard shopping bag into a fashion accessory. These bags have generated buzz as far away as London and New York, winning awards and becoming a local in-demand product. The bags feature cheeky headlines such as, “See ladies, I am sensitive” and “My other bag is in my SUV”. The bags were intended to steer away from the too-earnest feeling of most environmentally-friendly products, and for this reason, several of the bags feature incongruous images such as a logger at work or a monster truck.The bags are available to order through the website at http://tbwavan.comAgency: TBWAVancouver, Canada.
The Sydney Morning Herald: CymbalsTequilaWhybin TBWA Sydney promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.Advertising Agency: TEQUILA\WHYBIN\TBWA, Sydney, AustraliaExecutive Creative Director: Garry HornerCreative Director: Matt KemsleyArt Director: Janelle ShearerCopywriter: Joe CraigProducer: Jessie WilliamsPhotographer: Josh EvansRetoucher: Chris Mawson
Dubai Healthcare City: LumpFeel here.Early detection saves lives.Advertising Agency: Impact Plus BBDO, Dubai, UAECreative Director: Paul FayadCreative Group Head: TarekEletrebiArt Director: Breda PlavecCopywriter: Leslie MendoncaIllustrator: SajidAboobakerAccount Director: Chantal KingPublished: November 2008
National Association for the Blind: Donate eyes, magazine cut-outAdvertising Agency: DDB Mudra, IndiaCreative Directors: Rajeev Raja, NilanjanDasguptaArt Director: JeetendraSangurdekarCopywriter: FarazAlamIllustrator: JeetendraSangurdekarPhotographer: AvadhutHembadePublished: December 2008
DHL: Turning Page“International courier service express delivery guaranteed.”creative describe: Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.Advertising Agency: Shanghai J&J Advertising Co., ChinaCreative Director: Aaron ChengCopywriter: Chen Rui
Canadian Marketing Association Awards: Ad Slidershttp://www.cmaonlinecampaign.comAdvertising Agency: CundariChief Creative Officer: Brent ChoiArt Director: Mike SipleyCopywriters: Rich Cooper, Cory EisentrautGroup Account Director: Paul CurtinAccount Supervisor: Lisa BorghAccount Executive: Carina MoubazbazInteractive Designer: John FilettiInteractive Project Manager: KenrickHauMusic & Sound: Tyson Kuteyi (RMW Music)Released: July 2009
Honda: Everyone knows somebody who loves a HondaAdvertising Agency: RPA, Santa Monica, USACreative Director: Joe BaratelliArt Director: Hobart BirminghamCopywriters: Tylynne McCauley, Perrin AndersonChief Creative Officer: David SmithSenior Art Director: David MesfinJr. Art Director: Brian FarkasProgram Director: Dave BrezinskiTechnology Director: Scott WesterfieldTechnology Manager: Bradley StoneWeb Developer: Craig PierceUser Experience Lead: PramitNairiReleased: August 2009
Buffalo Wild Wings: Monsterizerhttp://www.nighthunger.com/monsterizerAdvertising Agency: 22squaredCreative Directors: Tom McMahon, James RoseneArt Director: Derek KirkmanCopywriter: Kevin BotfeldIllustrator: Jon WatsonDeveloper: Barrett Newton InteractiveReleased: July 2009
Blush: De-Nudilizerhttp://www.stopnudism.comAdvertising Agency: Glow Berlin, GermanyCreative Director: Johannes KremplArt Director: Carmen GebhardtIT: Jens KlugerAdditional Programming: Digidenwww.digiden.deReleased: July 2009
Thank you for following <br />Q3|2009<br />Q2|2009<br />Q1|2009<br />Q4|2008<br />Q3|2008<br />Q2|2008<br />Q1|2008<br />firstname.lastname@example.org<br />
Out of home<br />OOH Is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, or internet advertising.<br />Out of home advertising, therefore, is focused on marketing to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office) and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: <br />billboards, <br />street furniture, <br />transit <br />and alternative advertising.<br />Billboard advertising is a traditional out of home advertising format, but there has been significant growth in digital out of home advertising (billboards and place based networks) in recent years. Traditional roadside billboards remain the predominant form of outdoor.<br />Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of outdoor advertising is mainly seen in urban centers. <br />Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truckside, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category. Municipalities often accept this form of advertising, as it provides revenue to city and port authorities.<br />Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats. Alternative advertising provides a way to address consumers in places they may not expect.<br />email@example.com<br />
Ambient<br />Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media.<br /> The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.<br />Reasons for growth :<br /><ul><li>A decline in the power of traditional media.
A greater demand for point-of-sale communications.
Its ability to offer precise audience targeting.
Its general versatility.</li></ul>Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities .<br />Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.<br />Making a difference with ambient media. By: Jane Barnes, Admap, February 1999<br />Ambient media - best practice. By Roderick White, Admap #454, October 2004<br />firstname.lastname@example.org<br />
THE ORIGINAL?Ambient Beer Mug stickers – Kingfisher Beer – 2005Source : Cannes Archive OnlineAgency : JWT Mumbai (India)<br />LESS ORIGINAL :Ambient Beer Mug Stickers on door handles – Tyskie – 2009Source : Adsoftheworld , ColoribusArt Director : Michał Kaminski (Agency : Unknown) (Poland)<br />email@example.com<br />
Guerilla<br />Guerilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. <br />Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable Brand experience.<br />firstname.lastname@example.org<br />
DM<br />Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium.<br />If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising<br />email@example.com<br />
Special ops<br />Magazines, periodicals, <br />glossies or serials are <br />publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three. Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors; or through free distribution at selected pick up locations<br />
Brand Identity<br />Canon Logo: A Great Camera, A Great History<br />he company’s first name was Kwanon, which was used as a trial, but was never released on the market. Once the name was changed, the original logo for Canon was designed in 1935. It was very basic and simple, but contained a unique “C,” in which the top was curved inward and ended in a sharp point. That style of letter was not available in Europe or North America, thus improving Canon’s global appeal.<br />As the company grew, their name changed and they soon adapted new business styles and a new logo. In 1953, another version of the logo was released and then perfected in 1955. That final version is still the logo that is used today. Canon is a company that is so confident in their quality that they have felt strong about their design for half a century<br />