Advertising Stunts And Ideas Q3|2009

advertising stunts and ideas
Q3|2009
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03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.
The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.
03 June 2009, Amsterdam – Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.
The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.
To reflect the philosophy that good things can come in small packages, the service is launched with a website (www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.
www.greylite.nl is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and PolHoenderboom (creation)
To reflect the philosophy that good things can come in small packages, the service is launched with a website (www.greylite.nl - click for English version) so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.
www.greylite.nl is created by David Pavlovic (online strategy and direction), with Pieter van den Heuvel and PolHoenderboom (creation)

Wonderbra: Wonderbra button
www.wonderbrabutton.it
Agency: Leagas Delaney Italia, Milan, Italy

Agency: Lowe/SSP3, Bogotá, Colombia

CCCP restaurant "Flaming letter"
The restaurants featuring nostalgia for soviet time grwe in number. Many CCCP clients turned to other places. CCCP got renewed. How to make the ex-attendants come and see the transformation? The re-opening fell on November, 7 the anniversary of Revolution organized by Lenin. Therefore they suggested holding theme cocktail parties. To CCCP ex-clients they sent letters written in milk wichclould be read after warming the paper by open fire. Lenin used that technique to write messages out of prison. Over 75% of those invited visited the restaurant during promo period and many became CCCP regular clients again. Agency: Voskhod Yekaterinburg, Russia
Agency: Voskhod, Yekaterinburg, Russia

I send you something very personal. My finger. The one that thinks, the one that creates, the one that attracts, the one chooses, the one that differentiates, the one that begins, the one that causes.
If you want to know the rest: http://www.xoseteiga.com

Carvertising

MediMax: Shave on the go
Agency: BBDO, Dusseldorf, Germany

http://www.youtube.com/watch?v=_PpB20JF7tk

Bernmobil: Airport bus
Agency: NeueLgk, Berne and Zurich, Switzerland

Directski.com: Carvertising. a winter holiday company
Directski asked them to create an ambient campaign to promote their winter ski holidays reaching their target merket in an untraditional way. They developed a windscreen flyer and targeted the carparks of dry ski slopes and holidays expos. They also targeted urban streets near adventure sports and ski shops. They placed theses flyers on the windscreens for a week at the start of the winter. In the morning the frosted/snowed upon windscreens would become like ski slopes. In approaching the vehicle, the image of the skier, wich was die cut and bent at an angle, would appear to be skiing down the windscreen. Encouraging the person to engage with it by picking it up to investigate.Agency: bloom Dublin, Ireland

BIC pens: Write to Vote
Agency: Volcano, Johannesburg, South Africa

funniest
client
comments
we've
had in
2009

For Knorr’s Just a Moment Quick Soup: one minute hourglass.
Agency: Youth Republic, İstanbul, Turkey

Cafe Crown reaches you even if you are on the fifth floor: Cafe Crown distribution from dormitory windows.
Agency: Youth Republic, İstanbul, Turkey

Magnum: Cinema branding.
Special realisation by Lagnese for Magnum icecream in a cinema

M&M’s adverts in cinemas. Cheap realization with big effect!

Save Our Seas: Warning
Predators beyond this point.
Advertising Agency: Saatchi & Saatchi Cape Town, South Africa

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Advertising Stunts And Ideas Q3|2009

by Ayman Sarhan on Aug 13, 2009

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