• At the time, contemporary calculators
HP-35 scientific calculator could only perform four basic functions
gets IEEE milestone - addition, subtraction, multiplication
award • The now classic quot;Reverse Polish
Notationquot; (RPN) first used in the HP-35
has become the most efficient way
known to computer science for
evaluating mathematical expressions.
firstname.lastname@example.org • In the first three years after its
introduction in 1972, sales of the HP-35
Scientific Calculator exceeded 300,000
• Forbes ASAP named HP 35 as one of
the 20 quot;all time productsquot; that have
changed the world.
• It was the world's first handheld
scientific calculator with a LED display.
PALO ALTO, Calif., April 14, 2009 - HP today announced that IEEE, the world's • HP-35 has traveled to the top of Mt.
largest technical professional association, has awarded HP the prestigious IEEE Everest for use in altitude and
Milestone in Electrical Engineering and Computing award for its HP-35 navigation calculations.
Scientific Calculator. • HP-35 is regularly used to navigate
Introduced in 1972, the HP-35 was the world's first handheld-sized scientific • HP-35 has been used by astronauts
calculator. An instant hit, the HP-35 ultimately made the slide rule, which had
aboard spacecraft to calculate the exact
previously been used by generations of engineers and scientists, obsolete.
angle of re-entry into the Earth's
The HP-35, named for its 35 keys, was the first handheld calculator to perform atmosphere.
transcendental functions such as trigonometric, logarithmic and exponential
Audi vs BMW
Audi came out with a billboard that targeted BMW directly saying “Your
move, BMW”. BMW responded and placed a billboard close to Audi’s
Makita: 20 081 Holes
Makita Tools did this nice conversion of an urban ad! 20562 holes were drilled in a white wall resulting in a picture of the
newest driller modell.
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa